Please activate JavaScript!
Please install Adobe Flash Player, click here for download
ePaper created 2016-10-12, 10:31:46 | version 1.38.0
| practice management Eleven tips for success in your dental clinic Part V: VIP Seminars and Scripting Author: Dr Anna Maria Yiannikos, Germany & Cyprus Welcome to the fifth part of the series ‘Eleven tips forsuccessinyourdentalclinic’.TodayIwillteachyou twonewtipsthatIencourageyoutouseatyourclin- icsinordertogainthepowerandcontrolthatyoude- serve. Let me introduce you to the concepts of VIP Seminars and Scripting! VIP seminars Overtheyears,manyofmystudents–fellowden- tists—complain that the promotion of their clinics costs them a lot of money. Today I will refute this statement by introducing to you VIP seminars that can reward your loyal patients, educate them and position yourself as an expert all in one shot. I know that this sounds a bit awkward, but I will explain this great promotion tool in detail so you can also apply itinyourdentalclinic,withoutanyseriouscost.Let’s start by describing the steps on how you can estab- lishasuccessfulandimpactfulwaytopromoteyour clinic. Before the seminars 1. Use your reception area and, depending on its space, place 20–30 white plastic chairs. It is very important to cover them with elegant white chair covers (similar to the one that we see in wedding receptions). 2. Make a list with 40 loyal patients of your clinic that youfeelyoushouldrewardandthankfortheyears of coming and referring patients to you. Why 40? My experience over the years says that if you want © AlexRoz/Shutterstock.com 30 laser 3 2016 32016