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I industry news _ Straumann _In partnership with Straumann, your lab can benefit from innovative products and tailored services that will make your daily work easier and more efficient, while further strengthening your position within the treatment team. Learn more on how you can make your lab stand out with the new Straumann Original Quality label. _Dental labs—an essential pillar that ensures treatment success Dental technicians re- semble artists in many respects. It is their love of detail, high-standard craftsmanship and in- depth know-how that form the basis for out- standingrestorations,giving many people back a quality of life long forgotten. But are these highstandardsofdentallabsnoticed by their target groups? Straumann wants to support labs in showing off their expertise to customers. As a leading supplier in the field of im- plant dentistry, Straumann itself has a reputation for its passion for precision. With the use of pre- mium quality products from Straumann, labs can underline their value proposition. With a new mar- keting package, Straumann wants to encourage labs using original Straumann components to raise awareness of the high-quality services that are offered by them. _Stand out from the crowd by using the Straumann Original Quality Label For every Straumann implant restored by your lab with Straumann components, you can rely on quality, outstanding precision and the protection of your margins. From the very first purchase of an original Straumann abutment, labs not only benefit from Straumann’s proven quality, but are also sup- ported in promoting their expertise to current and potentialcustomers.The‘StraumannOriginalQual- ity Label’ plays a substantial role in this promotion flow.Labelyourworkmanshipwiththissealofqual- itytomakeclearthatyourlabdoesnotcompromise on quality and precision. Labs that are fully con- vinced by the exclusive use of original Straumann components can even become ‘Straumann Original Ambassadors’,benefitfromspecialservicesanduse this unique selling proposition for their promotion. _We share the same passion for quality and precision— so let’s reach our goals together! Your lab provides pre- miumcraftsmanship,while Straumann stands for reli- able technologies, services and products that ensure precise and high-quality restorations that meet the demands of today’s den- tists and patients. Because your business is constant- ly evolving, Straumann is evolvingwithyou.Ourclear mission is to offer you con- tinuous and strong sup- portformakingyourdental lab business a success. Be- cause,foreveryStraumann implant restored by your lab, you can rely on quality, outstanding precision and the protection of your margins. Interested? Get in touch with the official Straumann Sales Representative in your region formoredetails._ 46 I CAD/CAM 1_2016 Institut Straumann Peter Merian-Weg 12 4052 Basel Switzerland www.straumann.com CAD/CAM_contact Straumann Original Quality label: Show that your lab does not compromise on quality and precision! CAD0116_46_Straumann 21.01.16 10:54 Seite 1 CAD0116_46_Straumann 21.01.1610:54 Seite 1