laser - international magazine of laser dentistry No. 4, 2016

| practice management 30 laser 4 2016 Eleven tips for success in your dental clinic Part VI: Video Testimonials and R.A.P.P.O.R.T. Author: Dr Anna Maria Yiannikos, Germany & Cyprus Welcome to the sixth part of the series ‘Eleven tips forsuccessinyourdentalclinic’.TodayIwillteachyou thelasttipofthisamazingseriesthatIencourageyou to use at your clinics in order to gain the power and control that you deserve. Introduction Due to the experience that I have gained from practicingdentistryoverthelast25yearsanddrawn from my studies and research in medical business, today, I will present you an amazing new age tool: How to receive video testimonials from your pa- tients—a tool with zero costs but a huge impact to the patients’ preference. Remember always to use your own patients and clinic for promotion. It has zero expenses and the best outcomes. By the end of thisarticle,Iwillhavegivenyoualltheanswerscon- cerningwhyarevideotestimonialsimportantforus, how can we ask a patient to give us a video testim- onial, what should the content be, when should we askforitandfinallyandmostcriticaltheR.A.P.P.O.R.T. protocol. Video Testimonials LetmestartwiththeconceptofVideoTestimoni- als. Why is this an essential promotion tool for us? © Rawpixel.com/Shutterstock.com 42016

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