Please activate JavaScript!
Please install Adobe Flash Player, click here for download
ePaper created 2018-03-23, 14:16:40 | version 1.38.0
12 Dental Tribune Middle East & Africa Edition | May-June 2015oral health HANG ME UP ANDKEEP ME HYGIENIC 6-9 YEARS SPECIAL PYRAMID SHAPED BRISTLES EFFECTIVELY CLEAN THOSE HARD-TO-REACH PLACES ENCOURAGE 2 MINUTES BRUSHING TIME GENTLY AND SAFELY BUILDGOOD ROUTINES 3-5 YEARS SOFT BRISTLES AND GOOD GRIP0-2 YEARS EXTRA SOFT BRISTLES, TEETHING RING AND GOOD GRIP FOR BOTH PARENTS AND BABY BRUSH ALL TEETH WELL, ALSO THE NEW ONES Jordan Step by Step. Follows your child´s development Jordan’s award-winning children’s toothbrushes make brushing fun and help children develop good brushing routines. For more information www.jordan.no enquiry@jordan-co.ae HANG ME UP ANDKEEP ME HYGIENIC 6-9 YEARS SPECIAL PYRAMID SHAPED BRISTLES EFFECTIVELY CLEAN THOSE HARD-TO-REACH PLACES ENCOURAGE 2 MINUTES BRUSHING TIME GENTLY AND SAFELY BUILDGOOD ROUTINES 3-5 YEARS SOFT BRISTLES AND GOOD GRIP0-2 YEARS EXTRA SOFT BRISTLES, TEETHING RING AND GOOD GRIP FOR BOTH PARENTS AND BABY BRUSH ALL TEETH WELL, ALSO THE NEW ONES Jordan Step by Step. Follows your child´s development Jordan’s award-winning children’s toothbrushes make brushing fun and help children develop good brushing routines. For more information www.jordan.no enquiry@jordan-co.ae > Page 13 jordndub@emirates.net.ae Establishing good oral care habits from the very first tooth By Jordan I t is important that we take care of our teeth right from the beginning and establish good brushing habits. Parents and children do not share the same motivation when it comes to choosing their tooth- brush. Parents are concerned about safety and look for qual- ity products that they think their children will like¹. As many as 45% of them buy “children’s personal care” products because their children are more excited about using them². Children are primarily motivated by fun (much more than health)¹. Col- ours and design play an impor- tant role in making their brush- ing sessions positive. Older children especially are attracted to “new” features and functions that they would like to try. In a recent consumer study,² we found that parents appreciate information that will help them make good decisions when se- lecting a toothbrush for their child. In addition, parents wel- come initiatives that will help their children be more enthusi- astic about brushing their teeth.² To meet these needs, here are some good tips to remember when considering your next toothbrush for your child are: - Choose a soft toothbrush. Chil- dren have softer enamel than adults do, and it is easy for them to brush too hard. A soft tooth- brush is gentle and safe for chil- dren’s teeth and gums. - Children need a small tooth- brush head as their mouths are smaller and it is easier to navi- gate around the mouth with a smaller head. A small head makes it easier to reach and clean properly all the difficult areas in the mouth, especially the back molars when they start to develop. It is in these areas that cavities are most likely to start developing. - Children have less dexter- ity and motor skill development than adults do. It is easier for them to control their brushing movements with a handle that has more volume. Their hands are also much smaller than adults are so choose a handle that will fit comfortably in their hands. - Children should use a tooth- paste that is formulated espe- cially for them, and only a small amount is sufficient (a good rule of thumb is to think about the size of the nail on your child’s little finger and use a similar amount of toothpaste). Chil- dren’s toothpaste have a lower dosage of fluoride than adult toothpastes. Most children pre- fer milder toothpastes that are not “strong”. They tend to pre- fer other flavours like fruit fla- voured toothpaste. Children should not swallow toothpaste. - Parents are advised to brush their children’s teeth. In the Scandinavian countries, the National Dental Associations recommended parental assist- ed brushing until children are around 10 years of age. - Brushing the teeth for 2 min- utes gives the best results. Brushing time is the most easily controlled parameter of effective everyday brushing. Increasing time from 45 seconds to 2 min- utes will increase plaque remov- al and contribute to significantly improved oral health benefits.³ - In addition to brushing, the American Dental Association recommends that parents help their children “floss” as soon as two of their teeth touch each other. This can be as early as when they get their permanent back molars (from 6 years of age). To keep teeth clean and healthy it is recommended that both you and your children avoid in-be- tween meal snacking and foods and drinks that can harm your teeth’s enamel. Try rinsing your mouth with water in between brushing sessions to help wash away food and help prevent plaque build-up. Finally, regular check-ups with your local den- tist/hygienist will help you keep your teeth healthy. References ¹TNS Gallup, Norway, 2010 ²Teen and Tween Beauty and personal care consumer re- search, USA, Aug 2013, Child- rens personal care market is de- fined as children 6-11 years old. ³ The Jornal of Dentist hygiene, volume 83, issue 3, 2009 Beverly Hills Formula reveals the secrets of whitening tooth- pastes! ByDentalTribuneMEA/CAPPmea B everly Hills Formula has been working hard to provide premium quality oral care products for the den- tal sector through their range of whitening toothpastes and mouthwashes for more than 20 years. Dental Tribune Middle East & Africa speaks to Beverly Hills Formula Managing Direc- tor Chris Dodd to reveal some secrets that lie around whiten- ing toothpastes! Dental Tribune MEA: Firstly, can you give us some back- ground on Beverly Hills For- mula and its overall vision? Chris Dodd: When Eric Peter- son established the Beverly Hills Formula brand back in 1992, the majority of whitening tooth- pastes around were very abra- sive and were responsible for tooth sensitivity and damage to the enamel. And so it became the company’s aim to provide whitening tooth- paste that enabled everyone to attain high stain removal and effective tooth whitening results, without damaging the enamel. This was, and continues to be, the core vision of the compa- ny and Beverly Hills Formula brand. Beverly Hills Formula whiten- ing toothpaste has been in the oral care health and beauty sector for over 20 years now. Where do you think the suc- cess lies? We continuously strive to en- hance our product offering and one of our latest developments is Perfect White Black toothpaste. Ideally placed to compliment the Perfect White range, Perfect White Black helps those who suffer from bad breath achieve a Hollywood smile with its high performance ‘activated char- coal’ whitening whilst experi- encing a fresh breath feeling. Innovation, high stain removal but low abrasivity are key fac- tors for Beverly Hills Formula and it is important to us to al- ways be using the highest qual- ity of ingredients to ensure the quality of our products are next to none. This is why I believe Beverly Hills Formula remains successful over 20 years since the brand was born. Tooth whitening is one of the fastest growing markets in the dental sector. Why do you think this is? In today’s image-conscious society, more and more ce- lebrities are opting for tooth whitening, veneers, or other cosmetic procedures, in order to attain a bright, white smile, aka the “Hollywood Smile”. Quite simply, if people aren’t happy with their appearance, includ- ing their teeth, this can impact on their confidence, self-esteem and happiness. As a result, pa- tients are increasingly turning to their dentists and dental hygien-