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Dental Tribune Middle East & Africa Edition | May-June 2015 43practice management Look at the bigger picture By Eniko Simon A nalyse data to under- stand the performance of your dental business There are many important de- cisions we have to make when managing a dental clinic- we make these decisions on gut in- stinct or based on previous ex- periences or by analysing data that is available for us. Most of the dental clinics I have been working with had some understanding of the power that data can add to their business. It is essential that you regularly track a wide range of data across your clinic to allow you to have a good understanding of your business. Now days there are fantastic dental software such as Software of Excellence or R4 very well known on the market. These dental software can assist dental businesses to analyse im- portant key performance indica- tors gain a better understanding of their business. Some data that you need to look at – who are your patients, how did they hear about your clinic, nationality, age group, your chair occupancy in your clinic, the hourly turnover your associ- ates generating, how many new patients you have monthly and many more KPI’s we can look at. Undeniably collecting clean and reliable data and analysing it in a consistent way is part of 21st century management. Data is the fundamental ingredi- ent in decision making, figuring out where to focus your resourc- es, create your targeted market- ing approach. Taking control of your data The data on its own has no meaning, it can not provide the full picture, it does not take into account the values you stand for and the culture you trying to create in your dental business or your patients’ personal feelings they feel about your clinic. Practice data alone can not be used to guide the success of the clinic. In order to fully utilize the facts and figures they need to be put into context. Hours spent collecting data is wasted if the bigger picture not taken into consideration. The clinic`s short and long term goals needs to be agreed upon and once you are on your jour- ney the collected data can dem- onstrate if you are on the right track to achieve your goals. The numbers provide an effec- tive tool to help manage and control the growth and develop- ment of your dental business but do not set the strategy you need to adopt. Constantly analyse your data – look at how your clinic is per- forming. The right data at the right time will aid your decision making process regarding your finances, marketing, operations of your clinic – but be ensure that you control your data and put it into context. Always understand the “whys” to know the way forward to the “hows”. Eniko Simon Clinic Manager/Consultant Dr Roze & Associates Dental Clinic eniko@dradubai.com Contact Information