Please activate JavaScript!
Please install Adobe Flash Player, click here for download
ePaper created 2018-03-23, 14:16:40 | version 1.38.0
Dental Tribune Middle East & Africa Edition | May-June 2015 13oral health < Page 12 ists, asking “How can I achieve whiter teeth?” Add to this, a re- cent survey that revealed, nearly one in five (18%!) find stained teeth a real turn off (1), it’s no wonder why teeth whitening has become a fast growing mar- ket within dentistry. With an array of tooth whit- ening products on the shelves, what makes your whitening toothpaste stand out from the crowd? Taste, brand, image and ability to combat common dental prob- lems are all common factors for choosing toothpaste, but not many look beyond the attractive packaging and into the ingredi- ents. One of our core values is to continue to spend resources on enhancing the quality of the product and ingredients going inside the tubes instead of ex- cessive packaging and spin mar- keting. The result? Low abra- sion toothpastes with high stain removal, helping to protect the patient’s oral health whilst en- hancing their smile. Sensitivity is a common prob- lem, especially after profes- sional tooth whitening. Is there anything dentists can do to help alleviate this discom- fort for patients? After in-surgery tooth whiten- ing treatment patients can be experience sensitivity, this can be anything from a mild twinge to having severe discomfort that can last for several hours, or even days. Highly abrasive toothpastes can add to this pain, as they continue to wear away the enamel. For this reason, patients should use a low abra- sion, desensitising, whitening toothpaste that contains the ingredient Potassium Nitrate. Those who require extra sensi- tivity relief with an extra whit- ening boost will appreciate Bev- erly Hills Formula Perfect White Sensitive toothpaste. Combining the advanced Hy- drated Silica for high perfor- mance whitening with Potas- sium Nitrate for rapid sensitivity, patients can start to enjoy acidic foods and drinks once again whilst leaving teeth looking and feeling brighter. Regular use will also help to prevent tartar build-up and relieve tooth sen- sitivity, effectively protecting and whitening teeth whilst allowing patients to maintain good oral care. There has been some specu- lation that whitening tooth- pastes aren’t effective. Is this true? Many dental professionals and patients assume that all whiten- ing toothpastes do not live up to their claims but this is not true. Contrary to this, it is important that toothpastes, which safely and effectively whiten teeth and are proven to work, are brought to your patients’ attention. In 2012 a UK Dental School per- formed an in-vitro laboratory study. Its aim was to measure stain removal in order to discov- er how effective various tooth- pastes were at removing dietary stains from Perspex, compared to water. The laboratory tests revealed that stain removal was per- formed after just one minute. Of the products tested, Beverly Hills Formula Perfect White toothpaste scored exceptionally well, removing nearly 91% of stains over a five minute period (2). Meanwhile other leading brands of whitening toothpaste and toothpolishes scored as low as 41%, a remarkably low per- centage considering water alone removes 48% of staining. How about their abrasivity? How safe are whitening tooth- pastes? There is a misconception that to removal dental stains caused by smoking and some foods and drinks, patients need to resort to products that contain harsh abrasives. This is now the case. We recommend that patients use whitening toothpastes that contain Hydrated Silica, like our Perfect White range. This low abrasive polishing ingredient, which is frequently combined with the softer calcium carbon- ate to provide a smooth gel-like quality, works hard to remove plaque and stains and whiten the teeth. This mild abrasive is harm- less and is even listed by the US Food and Drug Administrative as “Generally Recognised as Safe”. Toothpaste abrasiveness is measured by RDA (relative dentin abrasivity) value, and any figure over 100 is considered to be “abrasive”. In July 2012, a USA-based independent testing laboratory tested the abrasiv- ity levels of 15 toothpastes. The results confirmed that Beverly Hills Formula’s whitening tooth- paste is less abrasive than both regular and whitening tooth- paste brands. Some brands scored as high as 138 whilst Beverly Hills Formula scored 95 on the Abrasivity Index Table. We at Beverly Hills Formula are proud of our low abrasion prod- ucts and use every opportunity to include abrasivity informa- tion on the packs, as we believe that consumers have the right to make well informative choices. Finally, can we expect to see any new and exciting develop- ments at Beverly Hills Formu- la over the coming months? We continuously strive to en- hance our product offering and our next developments will be Perfect White Gold toothpaste and Perfect White Black Mouth- wash. Perfect White Gold, incor- porating gold elements to help in the whitening toothpaste, contains excellent anti-bacterial properties and a refreshing dou- ble mint flavour. The new Perfect White Black mouthwash contains the same whitening activated charcoal in- gredient and complements the toothpaste making these prod- ucts the perfect marriage. References (1) Is a healthy mouth the key to getting a date? http://www.den- talhealth.org/news/details/601 (2) Beverly Hills Formula stain removal study: http://beverly- hillsformula.com/the-science/ stain-removal/ For more information, please call +353 1842 6611; email info@ beverlyhillsformula.com; or visit www.beverlyhillsformula.com. Follow us on: Twitter: @BHF_Whitening Contact Information call +35318426611; email info@