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Dental Tribune Middle East & Africa Edition No. 3 2015

Dental Tribune Middle East & Africa Edition | May-June 2015 39ANNIVERSARY < Page 38 SIRONA LLC founded in Dubai to support a direct operation for UAE private market By Sirona D UBAI, UAE: IDS Cologne was once again a record breaking trade-fair. Si- rona presented itself to industry professionals as an experienced specialist in the field of digital technologies for dentists and dental technicians. This was borne out by spectacular in- novations in radiography, laser therapy as well as pioneering new developments for CEREC and treatment centers. For the Middle East region, dental pro- fessionals will be able to see these latest innovations during the anniversary upcoming 10th CAD/CAM & Digital Dentistry Int’l Conference in Dubai on 08- 09 May 2015 – Jumeirah Beach Hotel. As the dental market leader and a technology pioneer, all at Siro- na are passionate about enhanc- ing our products and services. We are permanently investing in research and development, as well as our global sales and service structures. Being close to our customers is essential, which is why we have 28 sites around the world where we work together to advance global dental health. In May 2015, Sirona LLC will be founded in Dubai in order to support a direct business opera- tion towards the private custom- ers market in UAE. The big suc- cess of previous years has been recorded through increasing sales and services experienced by Sirona in the region. This is an important step for Sirona in improving the delivery of pro- fessional sales, after sales and dental education to the UAE market. Sirona LLC will con- tinue to work alongside MPC in order to fully service the needs of the Government sector which remains equally important. With UAE being a significant hub for its business and edu- cation in GCC, the setting up of Sirona LLC underlines the constant commitment to re- search, development and better servicing of the end-user with surpassed quality to the den- tal industry whilst reinforcing the image of Sirona worldwide. This will be achieved through a fully dedicated Sirona sales and technical team and Product specialists who will work closely together to deliver premium ser- vices to the private market in the UAE. As you can imagine we have much more to share, so Sirona encourages you to browse our website and review the high- lights of 2014 and novelties of IDS 2015. You will enjoy diving into our world of innovation and reading about some of Sirona’s advancements, both within this issue of Dental Tribune MEA and on our official website as well as through all of our online channels. Make sure you visit Platinum Sponsor Sirona at the upcoming 10th CAD/CAM & Digital Den- tistry International Conference on 08-09 May 2015, Jumeirah Beach Hotel where we will pre- sent the latest trends and de- velopments for the first time in Middle East after IDS Cologle. Dr.AmroAdel AreaManagerGCC&Pakistan CountryManagerSaudiArabia SironaDentalGmbH E:amro.adel@sirona.com Contact Information Understanding how to integrate this technology into their busy practice can also be daunting. The systems are becoming in- credibly user friendly and this hurdle is becoming far easier to overcome. Prof. Atef Shakar, Egypt: I be- lieve, no one can still deny the importance of CAD/CAM tech- nology in every dental practice, but still the high cost of the recent CAD/CAM systems in comparison to traditional tech- nologies, have pushed some dental practices to stick to the old fashioned technologies until now. In addition, the computer- based software are considered a dilemma towards many older dentists with limited computer skills. But my opinion is, it is the era of CAD/CAM & Digital Dentistry, so every dentist has to catch it, otherwise, the train of development will pass by leav- ing them in a dark and isolated spot. Dr. Munir Silwadi, Canada: The most common reason for some dentists not being involved in CAD/CAM technology is prob- ably lack of proper exposure. CAD/CAM dentistry is still more or less considered a feature of “elite dentistry”. The second most common reason may be that quite few dental practition- ers do not realize the full positive impact of CAD/CAM technology on their daily practices. Manu- facturers, organizers, and edu- cators have to put more effort to bring this technology to the av- erage dental practice. Dr. Mark Morin, USA: The number one reason keeping practices on the sidelines is cost. Dentists still do not think they can justify the cost of the tech- nology. This absolutely false. By just doing one crown a day the dentist can pay for the technol- ogy in the first year. I also see dentists who are scared of us- ing the technology. Dentists find it difficult to learn how to use CAD/CAM. Over the years this technology has become easier and easier to use and it can be delegated in most areas to the assistant. Lutz Ketelaar, Germany: There is no point in drawing black-and-white. The manual skills of an educated and expe- rienced dental technician using precious alloys is outstanding, if he gets the time and the pay- ment to do “his art”. There are still dentists and labs who man- age to keep this offer available for people who are willing to pay for manual made quality. We can see the same for luxury goods such as watches - the majority of sold watches world- wide will be comparably cheap, but there are still manufacturer, where people can buy manually made “art work”. Rik Jacobs, The Netherlands: For these practices, CAD/CAM systems have to become more Plug & Play, that’s the industry’s full responsibility; CAD/CAM should be fully integrated into dental education on all levels as well. Dental Tribune MEA: What further innovations in CAD/ CAM what is the future you foresee? Dr. Julian Caplan, UK: There are numerous future possibili- ties for CAD/CAM. One of my major interests is giving patients a new smile in one day. At the moment this is labor intensive and requires a broad knowledge of micro and macro tooth mor- phology. My hope is that there will be an integration of CAD/ CAM with photography and imaging linked with intelligent software. This will allow the dentist to set parameters speci- fying smile design requirements and then simply press a button for a multitude of smile designs to be created which will be ready to be milled immediately. Prof. Atef Shaker, Egypt: Well, as a professional in the CAD/ CAM field, I am so ambitious about what is ahead of us, we hear a lot about what is com- ing and what will be possible in dental materials, hardware & software. This places a big weight on the shoulders of the manufacturing companies and their R&D departments and we are relying on the professional organization of “CAPPmea” to be the link chain between the innovations of such and an ad- vanced career to the majority of dentists worldwide. Dr. Munir Silwadi, Canada: This is a very rapidly develop- ing field. What was a wishful thinking few years ago is now a reality. Digital intraoral and ex- traoral scanners will definitely replace conventional impres- sion techniques in the very near future. Most of Indirect Dental Restorations will be CAD/CAM produced. Dentists will be able to digitally connect with den- tal laboratory technicians. This should allow for a rapid and precise exchange of informa- tion to facilitate the productionProf. Atef Shaker, Egypt, 9th CAD/CAM & Digital Dentistry Int’l Conference of restorations that are estheti- cally and functionally pleasing to everyone, patient, dentist, and dental laboratory technicians. As for the future of CAD/CAM tech- nology, I believe that the “Sky is the limit”. Dr. Mark Morin, USA: The future is bright for CAD/CAM. I think we are going to see a complete digital platform in dental offices with full connec- tivity to all technologies. I also see the ability of the CAD/CAM technology to help us diagnose and treatment plan our cases. By taking a picture before we start and doing a 3D analysis it can help us determine whether treatment is necessary and what procedure is best. Lutz Ketelaar, Germany: The future will bring dentist and labs closer together for a better, faster and more economic ser- vice towards the patient. Neces- sary patient data and scheduled appointment can be shared be- tween both parties, manufac- turing sites involved and their status shared - the workflow gets lean. The dental field of restorations is limited, but it still needs innovations and progress in finding proper solutions - pos- sible technical approaches also need to be affordable - Dental treatment is in direct competi- tion with luxury goods, vacation or even affording standard of liv- ing. We can learn a lot from the US about marketing the beauty business of dentistry, but should not forget that we also need highly educated and trained dental technicians to achieve fu- ture success. Rik Jacobs, The Netherlands: The next revolution will be the total integration of newly de- veloped Dental 3D printers for a wide range of Dental applica- tions.

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