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Dental Tribune Middle East & Africa Edition | May-June 2015 23interview This upcoming great event will take place in Dubai at the Jumeirah Emirates Towers with international Speakers: Your Practice. Our Priority. Save the Date! Detailed program coming soon on our websites: www.ormcoeurope.com / www.ormco.com 2ND MENA SYMPOSIUM DUBAI - DECEMBER 3rd to 5th - 2015 Pre-congress December 3rd: Hands-on Dr. Stuart Frost (USA) How about Finishing beautifully with the Damon System! ● ● ● ● ● Dr. Jeff Kozlowski (USA) Enhancing Efficiency and Effectiveness through Digital Orthodontics ● ● ● ● ● Dr. Hans Seeholzer (Germany) Marketing in orthodontics: tips and tricks to be a successfull and modern orthodontist today ● ● ● ● ● Dr. Philippe Van Steenberghe (Belgium) Early Elastics : a new world to explore ● ● ● ● ● Dr. Andrey Tikhonov (Russia) Misunderstandings concerning Damon System ● ● ● ● ● Dr. Zakaria Bentahar (Morocco) How to improve efficiency with passive self-ligating brackets? ● ● ● ● ● The new dental care system proven to reverse the enamel erosion process ByDentalTribuneMEA/CAPPmea D UBAI, UAE: Monday 16th of February 2015, over 180 dental profes- sionals gathered at the Armani Hotel Downtown Dubai, UAE for the launch of the new den- tal care system which proves to help reverse the early and invis- ible stages of the enamel erosion process. Dental Tribune MEA/ CAPPmea interviews Unilever expert Dr. Fred Schafer on his views. Dental Tribune MEA/CAPP- mea: Dr. Fred Schaefer, what is NR-5 or rather Regenerate? Dr. Fred Schaefer: Regenerate Enamel Science™ is a dental care system. It is the first system able to help rev erse the early, invisible stages of the erosion process, and regenerate enamel with exactly the same mineral of which tooth enamel is made. The Regenerate system contains the exclusive NR-5™ technology with 5 international granted and pending patents. Regenerate Enamel Science™ is a completely novel way to apply effective anti-erosion enamel care because it combines an Advanced Toothpaste for daily brushing with a Boosting Se- rum for direct application of the NR-5™ technology onto tooth enamel on three consecutive days once a month. The NR-5™ technology is a unique combination of calcium silicate, sodium phosphate and fluoride. Whilst standard fluo- ride toothpastes help to protect from enamel erosion, clinically- proven Regenerate Enamel Sci- ence™ is the first system able to help reverse the early invisible stages of the erosion process and regenerate enamel with exactly the same mineral (hydroxyapa- tite) from which tooth enamel is made. How has Unilever’s new NR- 5™ dental care system been proven to reverse the enamel erosion process? To answer this question we need to understand first how the NR-5™ technology works. When brushing calcium silicate and sodium phosphate combine with saliva to form hydroxyapa- tite. Firstly the calcium silicate particles deposit (stick) onto the surface of enamel. The calcium silicate particles then trigger the formation of crystals of hy- droxyapatite on the tooth sur- face. Therefore the first step in prov- ing the NR-5™ technology was to investigate the formation of hydroxyapatite crystals. De- tailed measurement and analy- sis of the deposited layer – using sophisticated microscopy and x-ray technology – did indeed prove that the deposited layer is hydroxyapatite. The second step was to study in the labora- tory whether the in- visible erosive dam- age of tooth enamel could be restored. A series of studies us- ing small pieces of enamel were car- ried out according to internationally accepted protocols and procedures. The enamel samples were analysed and measured to deter- mine the beneficial effect of the NR-5™ toothpaste and the direct application boosting serum. The results of these studies showed: - the combined treatment of NR-5™ toothpaste and NR- 5™ boosting serum provided 82% recov- ery of enamel hardness after three days. - the NR-5™ boosting serum gave a 43% benefit compared to the NR-5™ toothpaste alone. - the combined treatment of NR- 5™toothpasteandNR-5™boost- ing serum provided significantly greater recovery of enamel sur- face micro-hardness in compar- ison to a normal toothpaste. Finally, the NR-5™ toothpaste and NR-5™ boosting serum were tested in human volun- teers. The results confirmed that the combined use of the NR-5™ toothpaste and NR-5™ boosting serum provided a greater regen- erative benefit to acid-damaged tooth enamel than a normal toothpaste. What was the motivation and inspiration to produce such a formulation over ten years of research and development? The motivation was to give the consumer an improved den- tal care system specifically de- signed to help against the chal- lenges our modern, healthy diet pose to tooth enamel, The inspiration came from research into the repair of bone in which a calcium silicate – phosphate technology had been shown to For further information, please contact: Rola Awad PR Executive, Unilever E-mail: Rola.Awad@unilever.com Nikhita Phulwani PR Executive, Unilever E-mail: Nikhita.Phulwani@ unilever.com Contact Information Dr. Fred Schaefer - Unilever expert be very effective. Given the simi- larity in the mineral of which bones and teeth are made we postulated that the same tech- nology could prove beneficial in regenerating acid-damaged tooth enamel. How will Unilever convince dental professionals that the new NR-5™ Regenerate Sys- tem is better than its predeces- sors and that is should replace the everyday regular tooth- paste used? Unilever has carried out exten- sive basic and applied scientific research on this new technol- ogy and provided clear proof of the effectiveness of the NR-5™ toothpaste and NR-5™ boost- ing serum. The main results have been published in a peer- reviewed scientific journal and are available to academic researchers and dental practi- tioners worldwide. We are con- vinced that the daily use of the NR-5™ toothpaste combined with the direct application of NR-5™ boosting serum – a com- pletely novel and unique way of using an oral care product – will significantly help consumers in protecting their tooth enamel from damaging effect of the ero- sive acid challenges our modern diets and life styles bring. Is it so that the advanced toothpaste also has to work in conjunction with a Boosting Serum to get the full effect? If so what are the prices for both the toothpaste and serum for the MEA region? Our studies have shown that the best effect can be achieved by using the NR-5™ toothpaste and NR-5™ boosting serum together. Serum is for 190 AED and Tooth- paste for 60 AED. What is your view on Dentist- ry in the Middle East and do you think the NR-5 will be suc- cessful in this region? The dental profession in the Middle East is highly sophisticat- ed and of world-class standard. Likewise, the consumers in the Middle East represent a global picture of dental care needs and oral hygiene practices. As no- ticed in other regions, the rela- tively high living standard has increased the risk of dental ero- sion from modern diet and life- style, for example consumption of carbonated drinks and fresh fruit such as oranges. For these reasons, we see a clear need to give the consumer an improved product system to help maintain healthy teeth able to withstand the challenges of modern life. We are convinced that NR-5™ toothpaste and NR-5™ boosting serum will therefore have a big role to play in this and be a suc- cess also in this region.