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46 Dental Tribune Middle East & Africa Edition | May-June 2015IDS 2015 PRINT DIGITAL EDUCATION EVENTS The DTI publishing group is composed of the world’s leading dental trade publishers that reach more than 650,000 dentists in more than 90 countries. Bigger than ever: IDS 2015 reports visitor, exhibitor and area increase ByDentalTribuneInternational C OLOGNE, Germany: On 14 March, the 36th In- ternational Dental Show (IDS) in Cologne closed after five days with a record result. The organisers reported that about 138,500 visitors from 151 countries attended the most im- portant trade fair in the dental industry, which represents an increase of nearly 11 per cent compared with the 2013 IDS. A new record was also set with regard to the number of exhibi- tors and exhibition space. A to- tal of 2,201 companies (+6.9 per cent) from 56 countries present- ed their latest innovations, prod- uct developments and services over 157,000 m² (+6.2 per cent). More than 70 per cent of the ex- hibitors came from abroad (+2 per cent). In addition, the num- ber of visitors from Germany in- creased by 4.3 per cent. “We managed to make the In- ternational Dental Show in Co- logne, both nationally and inter- nationally, even more attractive, making it the most successful IDS ever,” concluded Dr Martin Rickert, Chairman of the Asso- ciation of German Dental Manu- facturers (VDDI). Katharina C. Hamma, Chief Operating Officer at IDS organ- iser Koelnmesse, stated: “The increasing international attend- ance once again underlines the character of the IDS as the world’s leading trade fair for the dental industry. Particularly strong growth was recorded at the International Dental Show in the number of visitors from the Near and the Middle East, the US and Canada, Brazil, as well as China, Japan and Korea. We also noticed re-emerging business in the southern European market, especially Italy and Spain.” The 2015 IDS focused on intelli- gent networking of components for computer-based dentistry. As computerised processes have gained increasing importance, digital systems in diagnostics and production today span the entire workflow from the prac- tice to the laboratory. A visitor survey showed that more than 75 per cent of attend- ees interviewed were either sat- isfied or very satisfied with the show. Overall, 95 per cent of the visitors surveyed would recom- mend visiting business partners at IDS and 77 per cent plan to at- tend the show in two years’ time. The next IDS will be held from 21 to 25 March 2017. The next IDS will take place in March 2017. (Photograph: Claudia Duschek, DTI) The 2015 IDS took place from 10 to 14 March.