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Dental Tribune Middle East & Africa Edition No. 3 2015

48 Dental Tribune Middle East & Africa Edition | May-June 2015ids 2015 Tuomas Lokki, Vice President of the Planmeca Group. (Photograph: DTI) Planmeca presents real-time visualisation of jaw movement and other highlights ByDentalTribuneInternational C OLOGNE, Germany: In- comparable visualisation and measurement data of mandibular 3-D movements in real-time are possible with the new Planmeca 4D Jaw Motion system now on display by Finish dental equipment manufacturer Planmeca in hall 11.1 at IDS in Cologne. According to Vice President of the Group, Tuomas Lokki, to whom Dental Tribune International had the opportu- nity to speak on Tuesday morn- ing, the system is available for the camera feature of Planmeca ProMax 3D Mid and Max X-ray units and requires no additional hardware. “The solution is unique in the sense that you can see in real time whatever movement the patient is making with the jaw and what happens when the pa- tient is moving or biting,” he ex- plained. “Afterwards we can use that to analyse the bite and the situation around it and combine that with the CAD/CAM data to have the bite analysis.” Besides this innovation, Plan- meca also has its complete re- newed Planmeca Romexis 4.0 on display, as well as the Plan- meca Romexis Smile Design software that allows dentists to create harmonious new smiles for patients, among other things. The company’s overall presenta- tion is bigger and better this year with about 200 sqms additional booth space compared to 2013. Connectivity and digital work- flow are a particular focus of this year’s presentation, Lokki said. “We have a very good technol- ogy range. The challenge is to bring it into practice so that den- tists can efficiently work and get the benefits of all that technol- ogy,” Lokki said. Lokki added that in the future, practices will be an all-around connected system, for which the IDS is a good example. “We have seven kilometres of cable here connecting every- thing. Every single product here is connected, and that is the way it goes. It is all about productiv- ity, whether it is CAD/CAM or imaging.” SHOFU celebrates, announces change of management ByDentalTribuneInternational C OLOGNE, Germany: No Thursday during the IDS would be complete without the traditional SHOFU evening programme—and this year was no different. The fes- tive setting of the Cologne Hyatt Hotel served as backdrop for news about a number of impor- tant matters. These included the announcement that Martin Hes- selmann will succeed Akira Ka- washima as managing director of the company on 1 April 2015. Thursday evening provided sev- eral reasons for the global Japa- nese company SHOFU to enjoy a special sense of satisfaction. By this time, the company’s team had not only enjoyed three suc- cessfuldaysattheIDS,ithadalso seen a positive start to the year, as Akira Kawashima, Managing Director of SHOFU Dental, and Noriyuki Negoro, President of SHOFU Japan, announced dur- ing their welcoming comments while also offering a strategic outlook on the coming year. As in the past, some 300 guests from home and abroad, consist- ing of sales partners, SHOFU staff and representatives of the media, were invited to share in an evening of excellent food, pleasant conversation and a fair- minded exchange of views in a stylish atmosphere. The guests at this year’s event also includ- ed the general managers from Singapore and the US, together with their staffs, who contrib- uted to making the evening a success through their experi- ence and their insights into the market—presented in a spirit of friendly cooperation and profes- sional exchange. SHOFU places considerable importance on the event as a way of showing ap- preciation for productive team- work while also using the occa- sion to provide a look ahead to future projects. Martin Hesselmann, resposi- ble for Sales and Marketing at SHOFU Dental, had two reasons to be pleased. He was not only celebrating his 50th birthday, it was also announced that he had been chosen to succeed Akira Kawashima. The sincere con- gratulations offered by numer- ous guests was an indication that the company has found an ideal successor in Mr Hesselmann, who stands out not only in terms of his professional skill and mar- ket expertise but who also pos- sesses the right human element necessary to lead this venerable company successfully into the future. Noriyuki Negoro, President of SHOFU Japan. (Photograph: Christin Bunn, OEMUS MEDIA) Imaging expert Carestream Dental introduces latest trends at IDS Carestream Dental’s booth at IDS can be found in Hall 10.2 (T040/U049/ T043/T049). (Photograph: Dental Tribune International) ByDentalTribuneInternational C OLOGNE, Germany: Global manufacturer of imaging solutions Care- stream Dental presented the latest trends in oral imaging and CAD/CAM technologies yester- day at their stand at the Inter- national Dental Show (IDS) in Cologne. The company is one of few that offer a complete prod- uct range in the field of dental imaging. “With our products, dentists are able to experience the whole world of dental imaging because we are the only company in the field of radiographing that offers a complete portfolio from film to 3-D imaging,” said Frank Bar- tsch, Trade Marketing Manager at Carestream Dental. The company introduces sev- eral novelties at this year’s IDS, one of them being the compact intra-oral scanning system CS 7200. The new scanner offers dentists all the advantages of the digital storage phosphor imag- ing technology without them having to change their normal workflow. In addition, Carestream Den- tal announced the release of its new imaging system CS 8100SC, an advancement of its renowned system, CS 8100, for the second half of 2015. At its booth, Carestream Dental offers individual consultations for interested visitors in order for them to find out which imag- ing solution is the right one for them and how they can optimise their own workflow. Moreover, the manufacturer offers den- tistry students the opportunity to download its 3-D diagnosis soft- ware, “3D Viewer” and “Demo- volumen,” for free during IDS. To learn more about Carestream Dental’s products, IDS attendees can visit the company’s booth (T040/U049/T043/T049) in Hall 10.2.

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