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in the USA. AMD Lasers, our distributor in the US, is the most experienced player in the US dental laser market and is already gaining a huge market share with strong penetration percentages. We asked Prof. Roly Kornblit—DMD DDS Ms.— Light Instruments' Scientifi c Advisor: Based on your experience, what in your opinion is LiteTouch™ future contribution to the dental laser market? With LiteTouch™, dentists can improve treatment results and increase patients' satisfaction in restor- ative dentistry, periodontics, endodontics, pedodon- tics, aesthetic dentistry and implantology. LiteTouch™ abilities for ablative and sub ablative procedures, with different treatment modes, Hard/Soft/Gentle, pro- vide a wide range of applications. Thanks to the new generation of Er:YAG laser, every dentist can enjoy laser benefi ts and truly perform soft- and hard-tissue procedures, with full and free expression of their dental mastery and experience. The growing number of users and key-opinion leaders worldwide, adopting this technology is vital proof of it. What can customers expect from your IDS presen- tation in March? We are pleased to launch the new LiteTouch™ model at the IDS, continuing to execute our vision of developing the latest cutting edge technologies and products. We believe that the new LiteTouch™ model is a breakthrough product. We will continue to provide superior products with the highest tech- nology in the near future. I would like to use this opportunity to invite all dentists to participate in Light Instruments` Scientifi c Conference in August 2017, on board the luxurious Celebrity Infi nity cruise to Alaska, an exclusive opportunity to learn more about Laser Dentistry with world renowned experts, while enjoying the spectacular scenery of Alaska. The new LiteTouch™ model will defi nitely be there rising above technology! The new LiteTouch™ model will be unveiled at the IDS in Cologne, Germany, during 21–25 March 2017. R.S.V.P at Offi ce@light-inst.com. For more infor- mation, please visit: http://light-inst.com._ contact Light Instruments P.O. Box 223 Yokneam 20692 Israel Tel.: +972 738 563203 offi ce@light-inst.com light-inst.com of our commitment to provide in- dustry-leading customer service. Light Instruments is famed for its fl agship product—LiteTouch™. What makes it valuable to the dental laser market? LiteTouch™ is the world's smallest Erbium YAG dental laser for both soft- and hard-tissue dental treatments. The unique “Laser-in-Handpiece™” technology houses the entire laser mechanism within a small sized chamber (12 cm long and 2.5 cm in diameter). This innovative solution mimics the feel of the turbine drill, yet incorporates the laser's unique benefi ts: micro surgery, faster healing, minimal invasive treatments and higher acceptance of patients to dental treatments. Please share with us the highlights of the new LiteTouch™ model. Among the new model's features is an intuitive touchscreen for complete control with various adjustable pre-set options and comprehensive status updates. This powerful function in an addition to our LiteTouch™ applicator's manœu- vrability, allowing dental practitioners easy and rapid operations. Thanks to this unique utility LiteTouch™ new users will defi nitely enjoy a very short learning curve. The new development includes improved and robust hardware architec- ture, composed of sub-assemblies for easier service, as well as an integrated built-in power me- ter (energy tester). The company has also optimised the LiteTouch™ software and included lower energy options as well as different language possibilities. Has the new LiteTouch™ model gained any indus- try award? Yes, the new LiTeTouch™ model was given the important Red Dot Award for product design. This new model is signifi cantly smaller, compact in size, lightweight and with small footprint. Thanks to its design, it is easily portable and has a streamlined look. It is sold in a variety of different colours and modern lasing illumination and contributes to the welcoming atmosphere in the clinic. How has the new LiteTouch™ model introduction to the market been so far? Our new LiteTouch™ was fi rst launched at the Greater New York Dental Meeting in November 2015 industry | laser 1 2017 39