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ePaper created 2015-06-05, 15:15:11 | version 1.38.0
industry I DTI further learnt that MIS primarily produces for stock, as products must be shipped to local distribu- tors within two working days. For increased effi- ciency, processes controlling quality, sterilisation, packagingandstoragearelargelyautomated.Thisal- lows MIS to produce over 800,000 implants per year. TheproductionsiteinIsraelhasadedicatedtrain- ing centre with a fully equipped dental clinic for live surgeries. Kleifeld said, “We see education as an im- portant tool to acquire new customers, especially in developing markets. It is an important driver in this business,andweofferdoctorsbothfundamentaland advanced training courses on MIS products and pro- tocols.” In 2015, MIS will be introducing some important innovations. Only recently, the company officially opened its MCENTER Europe, the new MIS digital dentistry hub in Berlin in Germany, in order to meet theneedsofitsgrowingcustomerbaseincentralEu- rope. The centre offers direct services provided by lo- cals to local customers, bringing all MIS digital den- tistry products together in one location. It is aimed at providing a comprehensive range of services to clini- cians through advanced digital dentistry and CAD/CAM technologies that facilitate fast and accu- rate surgical implant procedures with reduced chair- side time and greater predictability in outcomes. “We are extremely excited about the opening of the new MCENTER Europe facility, and especially proud to be able to offer MIS quality and simplicity in providing our customers throughout the region with highly accurate and efficient guided implant place- ment procedures and CAD/CAM solutions,” said Christian Hebbecker, MCENTER Europe Manager. InadditiontothenewMCENTEREurope,thecom- pany will be entering the premium segment for den- talimplantswiththelaunchofanewimplantsystem laterthisyear.Ithasatrulyinnovativedesignandcon- sists of high-quality implants that are completely newinthemarketandwillfitwithinthepremiumseg- ment. MIS plans to offer this new implant system to itsglobaldistributorsattheendthesecondquarterof 2015, for local distribution worldwide. The name MIS originally stood for “Medical Im- plantSystems”.However,itisalsoanacronymthatre- flectsthecompany’smainmaximto“MakeitSimple”. “Itisourmissiontosimplifydentalimplantologyand, in order to become the preferred choice of dentists worldwide, we offer new and innovative products based on simple, creative solutions. Design and handlingaremadesimpler,andallproductsareengi- neeredtoallowefficient,time-savingsurgicalproce- dures,” Kleifeld said. “With this simplified approach, wearesettobecomethelargestglobaldentalimplant producer,” he added. However, the “Make It Simple” motto appears to apply to more than the company’s products. The MIS philosophy defines almost all areas of the business (from human resources to production), and the or- ganisational structure is simple and characterised by flat hierarchies. “Make it Simple” embodies the start- up mentality that remains vibrant in a company that hasbecomeoneofthelargestintheglobaldentalim- plant market._ Fig. 2_Production. Fig. 3_MIS Implants Technologies CEO Idan Kleifeld. I 29implants2_2015 contact MIS Implants Technologies Ltd. P.O.Box 7,Bar Lev Industrial Park 20156,Israel Tel.:+972 4 9016800 Fax:+972 4 9918623 service@misimplants.com www.mis-implants.com Fig.2 Fig. 3 Tel.:+97249016800 Fax:+97249918623