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events I 68 per cent) and a 17 per cent increase in the num- beroftradevisitorsfromabroadthelevelofinterna- tionality of the event was once again significantly increased.Atthesametime,thenumberoftradevis- itorsfromGermanyalsoincreasedmarkedlyincom- parison to 2013 (+4.3 per cent). "We succeeded in making the International Den- tal Show in Cologne even more attractive, on both a national and international basis. It is thus the most successful IDS of all time," summed up Dr Martin Rickert, Chairman of the Association of German Dental Manufacturers (VDDI). "The quality of the business contacts between the industry and the trade as well as between the industry, dentists and dental technicians was extremely high. The number of orders placed at IDS rose once again and we are reckoning with sustainable impulses for the post-fair follow-up busi- ness," added Katharina C. Hamma, Chief Operating Of- ficer of Koelnmesse GmbH. Furthermore she said: "In addition to the growth in the number of German trade vis- itors, the high international response once again under- lines the character of IDS as the world's leading trade fair of the dental industry. TheInternationalDentalShowparticularlyrecorded strong growth in the number of visitors from the NearandMiddleEast,theUnitedStatesandCanada, Brazil as well as from China, Japan and Korea. The business in the South East European market, espe- cially Italy and Spain, has also increased noticeably." _Strong interest in innovations Thetradeandtheuserswereextremelyinterested in innovative products and technologies. "In this re- spect, staged every two years, IDS fits in perfectly with the innovation cycles of the industry regarding the development and further development of prod- ucts, materials and services," emphasised Dr Markus Heibach,ExecutiveDirectorofVDDI."Thisappliesfor both breakthrough innovations and further devel- opments of existing products, but also for develop- ment progress in smaller phases that are however significant in terms of quality." IDS2015focusedontheintelligentnetworkingof components for computer-controlled dentistry. To- day, the world of digital systems in diagnostics and production encompasses the entire workflow from the practise through to the labo- ratory. The computer-controlled process chains are in the mean- time complete and are putting their enormous flexibility to use. _Fantastic outcome of the trade fair and excellent mood The hustle and bustle in the halls made the high attendance at IDS very apparent. By all ac- counts, representatives from all relevant profes- sionalgroups—fromdentists'surgeries,dentallabo- ratories, from the dental trade, but also from the highereducationsector—fromallovertheworldhad visitedtheexhibitionstands.Theexhibitorswerees- pecially pleased about the high level of internation- ality of the trade visitors. In terms of business, IDS was very successful for many companies, because orders were placed—by both national and interna- tional customers. Numerous companies were pleased to announce fullorderbooks.Aspectssuchasgroomingcontacts, customer bonding, winning over new customers or penetrating new foreign markets were at least equally important for the exhibitors. These goals were also achieved to complete satisfaction at the 36thInternationalDentalShow.Theexhibitorseval- uated the quality of the visitors very positively. This finding is confirmed by the initial results of an inde- pendent visitor survey: 83 per cent of all of the visi- tors are involved in purchasing decisions at their company. "The world meets up at IDS in Cologne," summed up Sebastian Voss, managing partner of Hager & I 39implants2_2015