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08 Dental Tribune United Kingdom Edition | 8/2016 BUSINESS By DTI LONDON, UK: According to latest statistics by market intelligence provider idata, the UK market for dental implant fixtures is cur- rentlyshowingthehighestgrowth within Europe mainly owing to its underpenetration compared to other country like Germany, Swit- zerland or Italy. This makes the country attractive for many small and medium-sized providers that now see the chance to have their share of this promising market. One of them is the Israel-based company MIS, an acronym for “Make it simple” and also the com- pany’s motto, which after success- ful ventures in Europe and other parts of the world is now taking its first steps to open its own business in Britain. For many the name MIS may only sound familiar due to its recent acquisition by Dentsply Sirona, but the company is actu- ally a long and established pro- vider of dental implant solutions, particularly in emerging markets in Eastern Europe and South America. But the recent step, which followed takeover rumours by a number of implant compa- nies, will not affect the company’s expansion plans in Britain, if you want to believe Central and Eastern Europe & UK Regional Manager Alex Raychuk. Indeed, MIS plans to keep his brand sepa- rate as much as possible from those of its new parent company. “We are actually very proud that Dentsply Sirona has shown that kind of interest in us and ex- pect a number of good synergies come out of this trans- action that will not on- ly benefit our company but the whole market,” Raychuk said. A native of Belarus and currently living in Germany, Raychuk has been overseeing his company’s development in Eastern and Central Europe since 2011. For the last two years, he has been also observing the market in the UK ex- tensively as a visitor to tradeshows, for exam- ple, and thinks that it holds a large potential for his company to grow. “We wanted to enter this market in the right way and at the right time because it is very important to come here ready and to take the prober steps to start a business,” he explains the reason why MIS has not ap- proached this large market yet. “The UK market is developing very dynamically and offers some very exciting opportunities.” “I believe we are now here at exactly the right time,” he further explains. Coincidentally, MIS already had its first major product launch at Europerio in London last year, which saw the introduction of the V3 concept. Designed in collabo- ration with leading clinicians, in- cluding Prof. Nitzan Bichacho and Dr Yuval Jacoby, both from Israel, as well as Dr Eric Van Dooren from Belgium, this new implant is suit- able for a wide range of surgical scenarios and promises immedi- ate biological benefits for better treatment outcomes. Its design aims to provide both specialists and general practitioners with optimum flexibility in implant planning and placement for a restorative-driven approach. In particular, the triangular shape of the coronal portion is intended to encourage bone regeneration and to gain greater volume of bone in support of stable surrounding soft tissue for restorations with improved aesthetics. According to Raychuk, it has also been a commercial success with over 20,000 implants sold since last year’s launch. “It is a modern ap- proach on implantology that is based on exten- sive scientific research and developed to pro- vide clinicians with an advance from the start,” he said. “It is also a high quality product and with it we believe we can bring good value to the market.” In addition to its lat- est premium product, MIS offers a number of established implant brands such as C1 and SEVEN, as well as pros- thetic options, bone grafting ma- terials and solutions for digital dentistry like the MGUIDE for the production of surgical drilling templates based on a prosthet- ic-driven implant plan. With the expansion of the company, den- tists in the UK will now also be able to purchase and receive first-hand support, according to Raychuk. Sales and supporting office were recently opened in London. While the company will not exhibiting at trade shows such as BDIA Dental Showcase or the Dentistry Show for the time being, it plans to con- centrate on education, for which the company is known for through its internationally seminars and its World Congress, which took place for the third time in Barce- lona in Spain this year. “We are already offer a num- ber of good courses to our custom- ers around the globe,” Raychuk said. “ Of course we will bring this to this market as well together with many of our internationally renowned speakers. High quality education is very important and part of the soul of our company.” More information about MIS and its products in the UK are available online at www.mis- implants.com. Raychuk can be contacted directly at alexander@ mis-implants.com. UK implant market gets a new player MIS to expand its worldwide business to the British Isles Clinical MastersTM Program in Advanced Implant Esthetics 11 days of intensive live training with the Masters in Como (IT), Heidelberg (DE), Barcelona (ES) HEIDELBERG (DE) COMO (IT) BARCELONA (ES) Live surgery and hands-on with the masters in their own institutes plus online mentoring and on-demand learning at your own pace and location. Learn from the Masters of Advanced Implant Esthetics: 11 days of live training with the Masters in Como (IT), Heidelberg (DE), Barcelona (ES) + self study Curriculum fee: €11,900 (Based on your schedule, you can register for this program one session at a time.) Registration information: contact us at tel.: +49-341-484-74134 email: request@tribunecme.com Details on www.TribuneCME.com Tribune Group GmbH is an ADA CERP provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Tribune Group GmbH is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing dental education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or province board of dentistry or AGD endorsement. The current term of approval extends from 7/1/2014 to 6/30/2016. Provider ID# 355051. Collaborate on your cases and access hours of premium video training and live webinars 100C.E. CREDITS Certificates will be awarded upon completion AD Alex Raychuk, MIS Central and Eastern Europe & UK Regional Manager