Please activate JavaScript!
Please install Adobe Flash Player, click here for download
ePaper created 2016-10-07, 10:41:07 | version 1.38.0
20 Special Tribune United Kingdom Edition | 8/2016 SHOW NEWS By DTI LONDON, UK: ClasenUNO is a pio- neering fusion of dental mirror and aspirator by German com- pany Cleverdent. First introduced at the 2015 International Dental Show in Cologne and successfully launched on the German, Dutch and Italian markets so far, the award-winning dental device has receive much interest from pro- fessionals in the UK, according to Cleverdent owner and dentist Dr Stephan Clasen. Aiming to facilitate the chair- side workflow, Clasen developed the patented ClasenUNO, together with a team of technical, design and materials specialists. “Over the years working as a dentist, I have always considered multiple tools and hands in the patient’s mouth as detrimental to my work and also as an additional stress factor for my patients,” he ex- plained. “That’s why I came up with the idea of an instrument that combines the two most im- portant tools that dentists use to provide treatment, the mirror and aspirator.” A newcomer in Britain, the company is now starting to intro- duce the device to UK customers. “The UK market is very attractive for the introduction of a new prod- uct like ClasenUNO,” Brand and Marketing Manager Heinz-Jürgen Gerdes told Dental Tribune. “We expect to achieve a high aware- ness of ClasenUNO among UK dentists and dental hygienists and to win new customers in the region.” The ergonomically shaped in- strument, made of robust poly- propylene and with a lateral grip profile, is compatible with all common suction systems and available in two versions with different mirrors. Combining in- novative practicability and ap- pealing aesthetics, the device was recently given the iF DESIGN AWARD 2016 in the Medicine/ Healthcare category. “The award is a great recogni- tion of our work. We made a deter- mined effort to take ClasenUNO beyond functional qualities, to make it aesthetically attractive and a modern part of up-to-date dental practices. This is especially relevant in an industry in which aesthetics is increasingly becom- ing synonymous with health, quality and success,” Gerdes said. More information about the product can be found online at www.clasen.uno. The company is currently in talks with distribu- tors and plans to be more active in the UK market starting with the BDIA Dental Showcase in October. ClasenUNO: Combining two essential tools that dentists use AD