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Dental Tribune United Kingdom Edition | 8/2016 BUSINESS By DTI LONDON, UK/SAN JOSE, USA: In September, Align Technology announced that the 4 millionth Invisalign patient has started his treatment in London. In celebra- tion of this milestone, the com- pany has called upon its followers to share a photograph of their smile on social media platforms. Align Technology will match every post with a $1 donation to international children’s medical charity Operation Smile to raise money to provide free surgeries for children with cleft lip, cleft palate and other craniofacial de- fects. In particular, Align Technol- ogy has urged its followers to take and post a selfie with a hand- written sign reading “#4millions- miles” on Facebook, Twitter or Instagram. People can also make use of Align’s template messages. Every smile posted will be in- cluded on a geolocation world map on a dedicated website. The initiative runs through Septem- ber and is aimed at raising the equivalent of $100,000 to provide operations for 400 children in need. Non-profit organisation Oper- ation Smile has provided hun- dreds of thousands of free surger- ies for children and young adults in developing countries who were born with cleft lip, cleft palate or other facial deformities. It is one of the oldest and largest vol- unteer-based organizations dedi- cated to improving the health and lives of children worldwide through access to surgical care. Since 1982, Operation Smile has developed expertise in mobi- lising volunteer medical teams to conduct surgical missions in re- source-poor environments while adhering to the highest standards of care and safety. Operation Smile helps to fill the gap in pro- viding access to safe, well-timed surgeries by partnering with hos- pitals, governments and minis- tries of health; training local medical personnel; and donating much-needed supplies and equip- ment to surgical sites around the world. Founded and based in Virginia Beach, US, Operation Smile has extended its global reach to more than 60 countries through its net- work of credentialed surgeons, paediatricians, doctors, nurses and student volunteers. In celebration of World Smile Day on 7 October, Align Technol- ogy will renew the call for smile selfiestosupportOperationSmile. More information available at www.invisalign.com/4millionsmiles. A triple burst of better gingival health Philips Sonicare AirFloss Pro gives your inconsistent flossers everything they need for improved interproximal health. With our new high-performance nozzle design and triple-burst technology, it creates three bursts of micro-droplets to remove plaque biofilm. Clinically proven as effective as floss for improving gingival health,** AirFloss Pro can be filled with water or antimicrobial mouth rinse for targeted treatment. And inconsistent flossers say it’s an easy addition to their daily routine. After all, the best solution is one they’ll use regularly… and effectively. The new Philips Sonicare AirFloss Pro 95% said it was easy to use* * Survey of U.S. patients. ** When used in conjunction with a manual toothbrush and anti- microbial rinse in patients with mild to moderate gingivitis. AirFloss is designed to help inconsistent flossers develop a healthy daily interdental cleaning routine. For more information, please visit www.philips.com/airfloss/faq. † In a lab study, actual in-mouth results may vary 97% showed improved gum health** UP TO 99.9% plaque biofilm removal in the treated area† UP TO www.philips-tsp.co.uk AF DENTISTRY AD.indd 1 10/04/2015 15:24 AD Invisalign celebrates four million smiles, raises funds for charity London resident Matthew Webb is the 4 millionth Invisalign patient. © Align Technologies AF DENTISTRY AD.indd 110/04/201515:24