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DENTALTRIBUNE The World’s Dental Newspaper · United Kingdom Edition Published in London www.dental-tribune.co.uk Vol. 10, No. 8 A NEW PLAYER Dental Tribune spoke with MIS Regional Manager for the UK, Alex Raychuck, about future plans and why the UK dental implant market holds a large potential. WALKING AMONG GIANTS Business consultant Chris Barrow gives advice on how to market dentistry in the global connected economy. INTERVIEW Irish dental hygienist Barbara Derham talks about her work, the importance of prevention and the advantages of iTOP. ” Page 8 ” Page 10 ” Page 12 Dental students already plagued by neck and back problems at university By DTI LONDON, UK: Undergraduate den- tal students already experience musculoskeletal pain as dental practitioners do, a study per- formed at King’s College London Dental Institute and published in the British Dental Journal has found. By surveying 380 King’s students on the issue, researchers found that around half of the respondents had experienced extended periods of pain in the lower back and other parts of their musculoskeletal system. To make things worse, only every fifth student had sought professional treatment for these problems. Neglecting to seek care, according to the researchers, could result in serious health is- sues later in life, including muscu- loskeletal damage. While pain in practising den- tists due to incorrect posture and prolonged static positions during dental treatment is relatively well understood, the study is the first to have conducted extensive re- search to establish how early the problems start in a dental career. According to the results, lower back pain was already highly prevalent among students at the Dental Institute, with over 50 per cent of those surveyed having ex- perienced lower back pain for at least 30 days during each year of their BDS programme. In order to prevent the prob- lems from worsening, the re- searchers introduced preventive measures to students, including a personal trainer giving advice on exercises and coping strategies to help improve their posture in the short term, as well as more widespread use of loupes. Furthermore, co-author of the study Dr Mark Ide announced he has started working with col- leagues at the British School of Osteopathy to look at the efficacy of some self-care techniques to help alleviate the problems. “Chronic neck and back pain is a known problem among dental personnel, to the extent that some eventually have to stop clinical work,” said Prof. Mark Woolford, Dean for Educa- tion at the Dental Institute. “It is essential dental schools are aware of this and are taking measures to educate and support those oral healthcare workers in training, at the very beginning of their career.” The study “Musculoskeletal neck and back pain in undergraduate dental students at a UK dental school—A cross-sectional study”, was published online on 9 Septem- ber in the British Dental Journal. © The Art Friday/Shutterstock.com Mirror + Aspirator Mirror + Mirror + Mirror Aspirator + Aspirator + NEW www.clasen.uno AD © JesusSanz/Shutterstock.com © JesusSanz/Shutterstock.com © JesusSanz/Shutterstock.com © JesusSanz/Shutterstock.com © JesusSanz/Shutterstock.com Reveal everything Call 0800 0567 222 or contact your sales representative to set up a lunch and learn and be the first to experience the latest connected technology Sonic toothbrush brand Recommended by Dental Professionals* www.philips.co.uk/dentalprofessional *US dental professionals • Smart Sensor Technology: Location, scrubbing and pressure sensors track patients’ brushing in real-time to improve technique and coverage • 3D mouth-map technology provides post-brushing analysis to help patients focus on trouble areas • Personalised TouchUp feature encourages patients to go over spots they’ve missed for a more complete clean Finally, your patients can see a clear picture of their brushing habits. The easy-to-use Philips Sonicare FlexCare Platinum Connected reveals your patients’ habits and helps coach them into a better oral care routine. AD Call 08000567222 or contact your sales