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18 Special Tribune United Kingdom Edition | 8/2016 SHOW NEWS AD With more than 350 leading dental companies from global brands to newcomers the Dental Showcase claims to have the widest selectionofproductsunderoneroof in the UK. Every year, an increasing number of companies from Britain and outside the country decide to launch their innovations here, making it the place to “see it first”. Among other things, Philips will present its new Sonicare FlexCare Platinum electric toothbrush at the show this year, which promises a new level of connectivity with its user. In addition, the company has announced to launch a new teeth whitening initiative there. Complete solutions for the den- tal practice will be presented by a number of large providers such as KaVo, Dentsply Sirona or Henry Schein, who have announced that their whole range of dental equip- ment will be on display, ranging from consumables and decontami- nation products to advanced digi- tal technology, and servicing and practice software. Along with the industry show- case, over 100 mini and on-stand lectures will be held over all three days, including product presenta- tions and papers on clinical issues discussed by nationally distin- guished experts. New this year is the Go Digital! Zone that aims to bring together the transforma- tional technology in this area of dentistry, with sessions and demos from some of the best speakers and technicians in the business. At the Implant Zone, sponsored by the Association of Dental Implantology, attendees will be able to inform themselves how to start in this every growing field of dentistry. Sessions are generally free and can be found throughout the whole exhibition area. By attending these lectures, visitors are entitled to continuing professional develop- ment certification. Instructions on how to obtain the certificates are provided on the show’s website. “The science behind oral health products in the current market is immense,” the BDIA stated. “Our exhibition is the ideal oppor- tunity to discover the very latest innovations that can improve the oral health of your patients. As well as networking with innovators and thought-leaders of modern-day dentistry, dentists will benefit from live demonstrations and hands-on interaction with every conceivable clinical and business product and service available today.” The premier dental business event for the UK market, the BDIA Dental Showcase is held in the ExCel in London every two years. Every other year, the show moves to the National Exhibition Centre in Birmingham. Each of the last two editions saw over 12,000 pro- fessionals across the UK attending the exhibition. More information about the show is available online at www. dentalshowcase.com.