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27Dental Tribune Middle East & Africa Edition | September-October 2014 industry PROMEDICA Dental Material GmbH phone: +49 43 21/5 41 73 · fax +49 43 21/5 19 08 · Internet: www.promedica.de · eMail: info@promedica.de high quality glass ionomer cements first class composites innovative compomers modern bonding systems materials for long-term prophylaxis temporary solutions bleaching products … All our products convince by excellent physical properties perfect aesthetical results Light-curing nano-ceram composite • highly esthetic and biocompatible • universal for all cavity classes • comfortable handling, easy modellation • also available as flowable version Glass ionomer luting cement • highly biocompatible, low acidity • micro-fine film thickness • excellent adhesion • no temperature rise during setting Visit us at www.promedica.de Dental desensitising varnish • treatment of hypersensitive dentine • fast desensitisation • fluoride release • easy and fast application KaVo ARCTICA® CAD/CAM system KaVo Dental GmbH · Arjaan Tower 9th Floor · Dubai Media City, UAE · PO Box 71569 · Phone +971 4 433 21 86 · Fax +971 4 457 93 73 · Email: info.mea@kavo.com · www.kavo.com/mea in Expect more of your CAD/CAM solution. KaVo ARCTICA® CAD/CAM-system – one system, many advantages.NEW The KaVo ARCTICA CAD/CAM system, meets all the technical and economic requirements for modern dental solutions, that are presumed in everyday practice and laboratory life. • Maximum investment protection and future security, due to wide range of applications and extensive material options. • Outstanding flexibility with maximum integration options. • Maximum precision for all results, combined with easy handling. www.kavo.com/arctica Interview: “KaVo is the Rolls Royce in the dental world” ByDentalTribuneMEA D UBAI, UAE: Dental Tri- bune MEA had the op- portunity to catch up with Alexia Valera, Marketing & Communications Manager for KaVo Dental, located in Dubai, UAE. For the past 15 years, KaVo has been operating in the Middle East and North Africa. Alexia Valera joined the KaVo team a year and a half ago. Since, KaVo has participated in key events in the region such as the CAD/CAM & Digital Dentistry International Conference and AEEDC giving them an even higher exposure in the Middle East market. In addition, KaVo will be present as a Gold Sponsor at the upcoming Dental Facial International Conference tak- ing place on 14-15 November in Dubai, UAE. Dental Tribune MEA: Regarding the KaVo product range, what are the key solutions you offer dentists and dental technicians alike? Alexia Valera: Our core business is focused in the fields of Dental Instruments, Dental Equipment, High-Tech and Imaging. We offer treatment units with outstanding ergonomics and quality, three ranges of dental instruments for every dentist, diode laser, diagnostics tools such as the DI- AGNOcam, as well as Imaging systems. For dental laboratories of any size as well as for laborato- ries in dental practices, KaVo of- fers a very economical, digitally integrated and flexible range of dental CAD/CAM systems. All made in Germany. How do you experience the Mid- dle East market and where does KaVo fit in? Due to the political and econom- ic issues that we are currently facing in some countries in the Middle East, I would say that it is definitely very challenging. Nevertheless, KaVo is a brand that is over 100 years old. That being said, we have an outstand- ing reputation because we pro- vide High-End quality products. A few days ago, a customer told me “KaVo is the Rolls Royce in the dental world”. Are there any upcoming surprises you have planned for us? What activities will KaVo be carrying out in the coming months? We just launched our “Show us your LoVe for KaVo” campaign on our Facebook page. We are very excited because it will give us a great chance to engage with our customers and have a direct in- teraction. You can find more in- formation on our website www. kavo.com/MEA or on our official Facebook page www.facebook. com/KaVoGlobal. What are your expectations for the upcoming Dental Facial Inter- national Conference on 14-15 No- vember 2014 at Jumeirah Beach Hotel in Dubai, UAE? We are really looking forward to this event. Nowadays dental edu- cation is very important and we are proud to take part in this con- ference and bring our knowledge and experience. It will be an op- portunity for us to meet with the dental community up close. In addition, we will be exhibiting our range of X-Rays from Gendex and showcase our Dental Micro- scope from Leica Microsystems. Thank you very much Alexia Val- era, we wish you and the KaVo team great success in the coming years in Middle East and world- wide. KaVo MEA Team KaVo Dental GmbH Alexia Valera 9th Floor Rotana Arjaan Tower Dubai Media City, UAE Tel. +971 4 4332186 Mob. +971 56 1757141 E-Mail alexia.valera@kavo.com www.kavo.com/MEA Contact Information