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22 Dental Tribune Middle East & Africa Edition | September-October 2014ortho tribune Tarek Sherif Haneya Area Sales Manager / Middle East DHR MEA FZ LLC Arjaan Business Tower 9th Floor Dubai Media City P.O. Box: 71569 Dubai, UAE e-mail: tarek.haneya@ormcoeurope.com Contact Information © 2014 Ormco Corporation*As compared to Damon Clear, data on file. Standard torque, upper 3-3 brackets. TwinsDigitalAuxiliariesPracticeDevelopmentEducation SelfLigationAlignersTubes/BandsArchwiresLabProducts Damon patients treated by Dr. Stuart Frost. OrderyourDamonClear2 brackets today at ormco.com CanYouSee Who’s Wearing Braces? (Your patients can’t see them either) Introducing the only100% clear self-ligating bracket, now with 2x the rotational control* for meticulous finishing and faster treatment. An aesthetic solution for image-conscious adults and teens, Damon Clear provides the performance and control needed to treat a wide variety of cases with exceptional results. NEW! Ormco-OrthoProd-DamonClear2-June2014.indd 1 5/5/14 2:30 PM Ormco Custom: It’s all about profitability By Ormco Y ou might have seen the Ormco Custom de- bates at the AAO An- nual Session. Profitability vs. personalization: That’s the debate. When looking at the Ormco Custom suite of digital products —Insig- nia Advanced Smile Design, Lythos Digital Impression System, and AOA Labs — the core drivers behind the in- novative 3-D diagnostics, treatment planning and customized appliances are practice profitability and treatment personalization. You may ask, why profitabil- ity? Governor Cash would respond, “Why not?!” How- ever, in all seriousness, the business trend toward digi- tal technology is one made to enhance efficiencies and reduce costs. In fact, according to Har- vard Business Journal, 87 percent of companies sur- veyed plan to increase their investments in research and development — with a significant portion of this investment devoted to digi- tal technologies. Furthermore, 68 percent said their investments in digital technologies are pri- marily focused on process efficiencies and cost reduc- tion. This same concept is infiltrating the orthodontic practice environment, and increased efficiency leads to profitability. As you weigh the benefits of both profitability and personalization, the below takes a look at profitability features of today’s leading digital solutions. Insignia Advanced Smile Design from initial smile design to fabrication of patient-spe- cific aligners, brackets and wires. With the treatment de- signed specifically for each patient — and exactly to doctors’ preferences — In- signia creates a more pre- dictable treatment path, providing fewer adjust- ments and less time in the chair. Additionally, Insignia offered software enhance- ments this year to make the platform more intuitive and integrate added support el- ements for ease of use. The new interface, Insignia Ai, is now available for down- load. Lythos Digital Impression System Specifically engineered to integrate easily into any practice, Lythos allows us- ers to own, store and send treatment scans to anyone who accepts .stl files — at no cost. In terms of profit- ability, professional teams are able to quickly transi- tion to digital impressions while keeping chair time to a minimum. Even more appealing for the bottom line, Lythos is backed by Ormco’s unique open platform format and rebate program. Lythos’ open system allows data to be easily integrated with orthodontic labs and manu- facturers to produce a va- riety of custom appliances and/or study models. In ad- dition, the rebate-per-click program, where customers are credited for every In- signia and/or Insignia Cle- arguide Express case sub- mitted with a Lythos digital impression, reduces over- head and creates more op- portunity for revenue gen- eration. AOA Labs With Ormco Custom comes integration of a full-service, digital orthodontic labora- tory serving dental profes- sionals worldwide, AOA Lab. The laboratory fabricates customized appliances, in- cluding Class II correctors, aligners, splints, retainers and more. To help streamline the prac- tice workflow, AOA Lab ac- cepts .stl digital impression files, including scans from Lythos. The connectivity — and end-to-end structure — of Ormco Custom allows for streamlined operations. Insignia’s software and application system that combines 3-D diagnostic technology and interactive treatment planning is the result of three decades of intensive research and de- velopment. After years of exploration, the Insignia Advanced Smile Design platform is proven to reduce treatment time by 37 percent with seven fewer patient visits.[1] Through advanced technology, Insig- nia allows clinicians to de- liver a completely custom- ized treatment experience