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continue in this direction,” stated Michel Ruffieux, Sales and Marketing Director at Produits Dentaires. Over the past several years, Produits Den- taires has built up an extensive distribution network of agents, wholesale dealers and dental suppliers, making its products easily available worldwide. “With regard to meeting our partners and establishing new business relations, IDS is key for us. It is the only truly global exhibition,” Ruffieux commented. The company’s MAP System was on display at IDS. (Photograph: Robert Strehler) Another key element of Produits Dentaires’ business strategy is education. The company provides information and support worldwide through a national and international expert team of dentists, dental hygienists and other specialists from the medical field, with whom it also regularly organises workshops and con- ferences. In addition, several research projects are running in close cooperation with universi- ties and colleges in Switzerland and worldwide. “Through our collaborations, we seek to cre- ate something new—products with added value. We feel that innovations need to be explained not only to the distributors but to the users too. We don’t want to just put the products in a catalogue; we want to make sure that training for our products is done correctly,” said Gehrig. “Our overall mission is to make dentistry simpler and more acces- sible for everybody,” he concluded. To this end, the company organised a work- shop area at its booth this year for the first time at IDS. Every day during the show, Pro- duits Dentaires offered free lectures and workshop sessions, which were presented by key opinion leaders from Style Italiano, for instance, and very well attended and received. More information about the company can be found at www.pdsa.ch. AD From the leader in endodontic irrigation... Enhanced IRRIGATION ... Ultrasonic ACTIVATION ... Working TOGETHER for better PATIENT OUTCOMES! EndoSafe Plus™ Apical Negative Pressure IRRIGATION Cordless Ultrasonic ACTIVATON Patented • Working length delivery, flushing of debris. • Minimized risk of apical extrusion. • Continuous exchange of active irrigants throughout procedure. SE E I T F O R YOURSE L F ! BOOTH #59 A T T HE ESE M E E G! T I N • Better penetration of every part of the canal. • Removal of vapor lock. • Better acoustic streaming & the introduction of cavitation. Contact Us For More Information (877) 418-4782 | www.vista-dental.com | www.endoultra.com roots Find us on: 3 2017 57