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SHOW PREVIEW news “Another outstanding event” An interview with Koelnmesse CEO Katharina Hamma © Koelnmesse (cid:24) Hamma (centre) with representatives of the Association of German Dental Manufacturers and German Dental Association. We definitely expect another out- standing event. With about 2,300 ex- hibitors from over 60 countries, the range of products will be larger and more diverse than ever. Owing to the increasing demand from the indus- try, we are opening a level of Hall 5 for the very first time. This extends the total exhibition area to 160,000 m2. Furthermore, we expect more professional visitors this year. There is steady interest in the show, partic- ularly from abroad. dustry that from early on understood how to benefit from these technologi- cal advancements and the new op- portunities that come with it. At the show, attendees are in the best hands, having tools like the new products database, IDS app and Matchmak- ing365 tool at their disposal. In this manner, we help exhibitors and visi- tors to prepare optimally for their visit and make their week in Cologne an all-out success. In addition to digital dentistry, what other areas will be in focus at the show? Some of the areas that will be in the spotlight are periodontology, im- plantology and endodontics. Prophy- laxis will also continue to be a topic of importance at IDS, in addition to many other areas of dentistry. A number of new auxiliary show concepts, like Career Day and the Know-how Tours, were introduced in 2015. How were they received and will they be continued? Both formats were very well re- ceived by our visitors and will be con- tinued in 2017. While IDS focuses pri- marily on the business and product presentations at booths, we strongly believe that an interesting auxiliary programme can generate leads for in- © Koelnmesse (cid:132) With more exhibitors expected than ever before, the International Dental Show (IDS) in Cologne in Ger- many promises to be the essential event in this year’s dental calendar. In only a few weeks, the Koelnmesse fairgrounds will again welcome den- tal professionals from all around the world. today international spoke with CEO Katharina Hamma about her ex- pectations and what visitors can look forward to this year. today international: According to your figures, 2015 was the most suc- cessful year in Koelnmesse history with regard to revenue. What role did the last IDS have in this? Katharina Hamma: IDS cur- rently ranks among our top ten events and therefore contributes sig- nificantly to our overall business re- sults and attendance figures. The last IDS, held in 2015, exceeded all expectations. Will the next edition be able to surpass the already good re- sults from that year, in your opinion? AD (cid:42)(cid:35)(cid:46)(cid:46)(cid:2) (cid:53)(cid:54)(cid:35)(cid:48)(cid:38) (cid:19)(cid:19)(cid:16)(cid:21)(cid:2) (cid:39)(cid:21)(cid:23) (cid:35)(cid:2)(cid:80)(cid:71)(cid:89)(cid:2)(cid:73)(cid:71)(cid:80)(cid:71)(cid:84)(cid:67)(cid:86)(cid:75)(cid:81)(cid:80)(cid:2)(cid:2) (cid:387)(cid:87)(cid:81)(cid:84)(cid:75)(cid:70)(cid:71)(cid:2)(cid:86)(cid:81)(cid:81)(cid:86)(cid:74)(cid:82)(cid:67)(cid:85)(cid:86)(cid:71) (cid:114)(cid:2) (cid:10)(cid:156)(cid:152)(cid:204)(cid:192)(cid:156)(cid:143)(cid:143)(cid:105)(cid:96)(cid:93)(cid:3)(cid:143)(cid:156)(cid:220)(cid:135)(cid:143)(cid:105)(cid:219)(cid:105)(cid:143)(cid:3)(cid:121)(cid:213)(cid:156)(cid:192)(cid:136)(cid:96)(cid:105)(cid:93)(cid:3)(cid:3) (cid:86)(cid:62)(cid:143)(cid:86)(cid:136)(cid:213)(cid:147)(cid:3)(cid:62)(cid:152)(cid:96)(cid:3)(cid:171)(cid:133)(cid:156)(cid:195)(cid:171)(cid:133)(cid:62)(cid:204)(cid:105)(cid:3)(cid:96)(cid:105)(cid:143)(cid:136)(cid:219)(cid:105)(cid:192)(cid:222)(cid:3)(cid:3) (cid:118)(cid:156)(cid:192)(cid:3)(cid:213)(cid:171)(cid:3)(cid:204)(cid:156)(cid:3)(cid:163)(cid:211)(cid:3)(cid:133)(cid:156)(cid:213)(cid:192)(cid:195) (cid:114)(cid:2) (cid:44)(cid:105)(cid:171)(cid:143)(cid:62)(cid:86)(cid:105)(cid:195)(cid:3)(cid:143)(cid:156)(cid:195)(cid:204)(cid:3)(cid:147)(cid:136)(cid:152)(cid:105)(cid:192)(cid:62)(cid:143)(cid:3)(cid:136)(cid:152)(cid:3)(cid:105)(cid:62)(cid:192)(cid:143)(cid:222)(cid:3)(cid:3) (cid:195)(cid:204)(cid:62)(cid:125)(cid:105)(cid:195)(cid:3)(cid:156)(cid:118)(cid:3)(cid:204)(cid:156)(cid:156)(cid:204)(cid:133)(cid:3)(cid:96)(cid:105)(cid:86)(cid:62)(cid:222) (cid:114)(cid:2) (cid:42)(cid:192)(cid:156)(cid:219)(cid:136)(cid:96)(cid:105)(cid:195)(cid:3)(cid:121)(cid:213)(cid:156)(cid:192)(cid:62)(cid:171)(cid:62)(cid:204)(cid:136)(cid:204)(cid:105)(cid:3)(cid:192)(cid:136)(cid:86)(cid:133)(cid:3)(cid:204)(cid:156)(cid:156)(cid:204)(cid:133)(cid:3)(cid:3) (cid:195)(cid:213)(cid:192)(cid:118)(cid:62)(cid:86)(cid:105)(cid:195)(cid:3)(cid:118)(cid:156)(cid:192)(cid:3)(cid:125)(cid:192)(cid:105)(cid:62)(cid:204)(cid:105)(cid:192)(cid:3)(cid:62)(cid:86)(cid:136)(cid:96)(cid:3)(cid:192)(cid:105)(cid:195)(cid:136)(cid:195)(cid:204)(cid:62)(cid:152)(cid:86)(cid:105) (cid:114)(cid:2) (cid:34)(cid:86)(cid:86)(cid:143)(cid:213)(cid:96)(cid:105)(cid:195)(cid:3)(cid:105)(cid:221)(cid:171)(cid:156)(cid:195)(cid:105)(cid:96)(cid:3)(cid:96)(cid:105)(cid:152)(cid:204)(cid:136)(cid:152)(cid:105)(cid:3)(cid:204)(cid:213)(cid:76)(cid:213)(cid:143)(cid:105)(cid:195)(cid:3) (cid:114)(cid:2) (cid:12)(cid:105)(cid:219)(cid:105)(cid:143)(cid:156)(cid:171)(cid:105)(cid:96)(cid:3)(cid:118)(cid:192)(cid:156)(cid:147)(cid:3)(cid:192)(cid:105)(cid:195)(cid:105)(cid:62)(cid:192)(cid:86)(cid:133)(cid:3)(cid:213)(cid:152)(cid:96)(cid:105)(cid:192)(cid:204)(cid:62)(cid:142)(cid:105)(cid:152)(cid:3)(cid:3) (cid:62)(cid:204)(cid:3)(cid:43)(cid:213)(cid:105)(cid:105)(cid:152)(cid:3)(cid:31)(cid:62)(cid:192)(cid:222)(cid:3)(cid:49)(cid:152)(cid:136)(cid:219)(cid:105)(cid:192)(cid:195)(cid:136)(cid:204)(cid:222)(cid:3)(cid:156)(cid:118)(cid:3)(cid:29)(cid:156)(cid:152)(cid:96)(cid:156)(cid:152)(cid:176) (cid:9)(cid:136)(cid:156)(cid:31)(cid:136)(cid:152)(cid:3)(cid:47)(cid:105)(cid:86)(cid:133)(cid:152)(cid:156)(cid:143)(cid:156)(cid:125)(cid:136)(cid:105)(cid:195)(cid:3)(cid:29)(cid:204)(cid:96)(cid:93)(cid:3)(cid:3) (cid:44)(cid:156)(cid:156)(cid:147)(cid:3)(cid:13)(cid:211)(cid:228)(cid:123)(cid:93)(cid:3)(cid:43)(cid:213)(cid:105)(cid:105)(cid:152)(cid:195)(cid:3)(cid:9)(cid:213)(cid:136)(cid:143)(cid:96)(cid:136)(cid:152)(cid:125)(cid:93)(cid:3)(cid:3) (cid:43)(cid:213)(cid:105)(cid:105)(cid:152)(cid:3)(cid:31)(cid:62)(cid:192)(cid:222)(cid:3)(cid:49)(cid:152)(cid:136)(cid:219)(cid:105)(cid:192)(cid:195)(cid:136)(cid:204)(cid:222)(cid:3)(cid:156)(cid:118)(cid:3)(cid:29)(cid:156)(cid:152)(cid:96)(cid:156)(cid:152)(cid:93)(cid:3)(cid:3) (cid:31)(cid:136)(cid:143)(cid:105)(cid:3)(cid:13)(cid:152)(cid:96)(cid:93)(cid:3)(cid:29)(cid:156)(cid:152)(cid:96)(cid:156)(cid:152)(cid:3)(cid:13)(cid:163)(cid:3)(cid:123)(cid:32)(cid:45) (cid:89)(cid:89)(cid:89)(cid:16)(cid:68)(cid:75)(cid:81)(cid:79)(cid:75)(cid:80)(cid:16)(cid:69)(cid:81)(cid:16)(cid:87)(cid:77)(cid:2) You mentioned that the exhibition area will be expanded again through the opening of a new hall. Can you say where the new exhibitors mainly come from? Our new exhibitors come from various fields of dentistry and their ranges will expand the already large and diverse offering at the show. Fur- thermore, IDS is becoming increas- ingly international with companies from North America, Asia and Europe exhibiting their latest products and solutions at the event for the first time. Over time, IDS has become a plat- form for the increasing importance and use of digital technologies in dentistry. Will this trend continue with the 2017 edition? formation gathering and new busi- ness negotiations. What are the long-term prospects for IDS, and what concepts are being developed to extend the trade show offering? Owing to the development and particular success of IDS in recent years, we can look positively to- wards the future. In this dynamic in- dustry, one has to keep pace with changes; therefore, we will sit down with our co-organiser, the Associa- tion of the German Dental Industry, after the show to discuss the out- come of the event and explore how we can continue its success in the long term. Definitely. IDS is the real focal point of a tremendously connected in- Thank you very much for the inter- view. (cid:26) 6 IDS Cologne 2017 (cid:3)(cid:3)(cid:74)(cid:9)(cid:136)(cid:156)(cid:31)(cid:136)(cid:152)(cid:47)(cid:105)(cid:86)(cid:133)(cid:3)(cid:3) (cid:3)(cid:3)(cid:201)(cid:9)(cid:136)(cid:156)(cid:31)(cid:136)(cid:152)(cid:47)(cid:105)(cid:86)(cid:133)(cid:152)(cid:156)(cid:143)(cid:156)(cid:125)(cid:136)(cid:105)(cid:195)(cid:29)(cid:136)(cid:147)(cid:136)(cid:204)(cid:105)(cid:96)