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SHOW PREVIEW news D A (cid:4) 1 “Both formats were very well re- ceived by our visitors and will be con- tinued in 2017. While IDS focuses pri- marily on the business and product presentations at booths, we strongly believe that an interesting auxiliary programme can generate leads for in- formation gathering and new busi- ness negotiations,” Hamma said. The 2017 International Dental Show starts on the morning of 21 March with Dealers’ Day. This fi rst day of the show is traditionally re- served for business-to-business nego- tiations. At the event, visitors will be able to pick up their free copy of the to- day international show newspaper, produced jointly by Dental Tribune International and OEMUS MEDIA, with the latest from IDS 2017, new products and things to do in Co- logne. Daily news updates, photo- graphs and videos in English will also be available online at a dedi- cated IDS page on the Dental Tri- bune website. In addition, the pub- lisher will be sending out special newsletters during the show. Dental professionals wishing to receive these can register at www.dental- tribune.com. For those interested in attending the show, tickets can still be pur- chased on-site during the entire pe- riod of the event. The organisers are offering a number of travel discounts through their partners, Lufthansa and Deutsche Bahn (German rail). More information is provided at the offi cial website, www.ids-cologne.de. (cid:26) Print@Dreve We print it. © Koelnmesse Easy navigation at IDS with today Messeguide app (cid:115) Premium quality printing (cid:115) Most effi cient ordering system (cid:115) Convenient logistics Besuchen Sie uns in Halle 10.2 Stand T030 U031 2017 Wir freuen uns auf Ihren Besuch! 2 IDS Cologne 2017 www.print.dreve.de (cid:132) This year, more than 2,300 exhibi- tors will be attending the Interna- tional Dental Show (IDS), which takes place from 21 to 25 March in Cologne, to present their innovative products to a broad audience. The new today Messeguide will help visitors to navi- gate through and plan their visit to the world’s largest dental trade fair most effectively. The today Messeguide was devel- oped as a complementary tool to the today newspaper, which is tradition- ally published and distributed by Dental Tribune International and its partner OEMUS MEDIA on every ex- hibition day of IDS. It is a user-friendly smartphone app that features a comprehensive search exhibitor function and an up-to- the-minute news feed in English and German. In addition, users can view special offers from selected exhibi- tors and fi nd useful information about the trade fair, including a de- m o c . k c o t s r e t t u h S / n e s s a c . r l © Infos zum Unternehmen Infos zum Unternehmen tailed fl oor plan. Further- more, with its save func- tion, users can plan their visit in advance and access their individual list at any time. Via push notifi cations, users of the app will be up- dated regularly on the lat- est products and highlights. More information can be found online at www.messeguide. today. The app is now available for download from the iTunes Store and Google Play for iPhones and Android devices free of charge. (cid:26)