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SHOW PREVIEW industry Better health for you (cid:24) Prevention One is an innovative business model for dental practices. (cid:24) “Individually trained oral prophylaxis” has become an established oral hygiene (cid:24) All visitors at IDS will have the chance to win a weekend in Rome where tennis training for every dental professional. star Martina Hingis will compete for the ATP. championship. (cid:132) Curaden is one of the few companies in the industry focusing on a holistic approach to dentistry. It is the only brand that combines high-quality oral hygiene products, training systems and prophylactic concepts for lifelong oral health. At the 230 m2 stand in Hall 11.3 at the upcoming International Dental Show (IDS) in Cologne in Ger- many, visitors will be introduced to new approaches to preventative and profitable dentistry. The company will be presenting the requisite knowledge and products for dental professionals to become more motivated and edu- cated regarding achieving enduring good oral health for their patients and themselves. This philosophy is the basis for the CURAPROX product range. Technology, elegant design and efficiency combine to create the worldwide success of the CURAPROX brand. This includes the CURAPROX CS manual toothbrushes, Hydrosonic toothbrushes, CPS inter- dental brushes and Enzycal toothpaste. At IDS, Curaden will also be presenting two significant means of achieving the optimal transfer of training and knowl- AD edge: Prevention One and iTOP (individ- ually trained oral prophylaxis). Both programmes have been developed to train dental professionals as future health coaches, combining dental hy- giene techniques with the latest evi- dence on oral and systemic health. The future of preventative medicine Prevention One (P1) is much more than just an oral hygiene prevention model. It offers dentists an innovative business model for (re-)activating and motivating existing customers and at- tracting new customers. P1 was devel- oped to optimally complement existing prophylactic products and structures. It is a valuable addition to any dental practice’s services, since it increases both the value of overall services and subsequent patient satisfaction. P1 fol- lows Curaden’s proven principle of the importance of maintaining good oral hygiene to achieve subsequent well- being one’s whole life long. The P1 plan includes a well-coordi- nated combination of dental care prod- ucts, supporting software (patient and appointment management), online in- formation, a practice marketing and communication package, a dental health index, and a sophisticated train- ing and certification system. Through the P1 system, the prophylaxis patient is supported outside the practice too. Using the product and service package at home, the patient remains in con- stant contact with his or her P1 prac- tice. Visitors to IDS have the opportu- nity to study the new P1 box and book- let, talk to P1 coaches and learn about our attractive licence models. Change requires motivation The iTOP approach combines regu- lar training, the right tools and the nec- essary motivation to instruct dental professionals, who can then transfer their new experience directly to their patients. All iTOP seminars are led by independent dentists and dental hy- gienists who have completed the train- ing themselves. This training answers the most important question consid- ered by dental practices: how can I mo- tivate and instruct my patients to brush their teeth in such a way that they will do it well and with motivation? ITOP fa- cilitates individual training with regu- Precision Realibility Innovation Visit us at the IDS Cologne and discover our products manufactured in the purest and highest swiss tradition. 10.2 I L061 11.1 I E020 10.2 I M070 11.3 I A009 03.2 I D058 04.1 I A038 04.1 I B020 10.2 I N010 04.1 I D059 10.2 I N058 04.2 I J029 10.1 I F061 10.1 I G030 10.2 I V016 10.2 I P008 10.2 I R024 10.2 I R068 10.2 I S018 11.3 I C010 11.3 I E018 11.3 I F010 11.3 I H080 11.3 I K020 11.3 I K040 18 IDS Cologne 2017 10.1 I H050 11.1 I C018 www.swissdentalindustry.ch 10.2 I L010 11.1 I C030 lar check-ups and corrections to the prophylaxis techniques learnt. iTOP is important in any discus- sion on oral hygiene, and the combina- tion of high-quality products and trained application is key. Without a trained user, the product alone will not achieve optimal changes: people will continue to suffer from dental disease. For this reason, the trainers use the principle of touch to teach in their sem- inars. Only someone who has experi- enced it in his or her mouth knows the exact pressure of an interdental brush and understands the importance of oral hygiene and can thus pass this knowledge on. Our famous Black Is White toothpaste The release of CURAPROX’s Black Is White toothpaste in 2015 introduced a whole new means of whitening teeth. Using the power of activated carbon, the toothpaste whitens the teeth and removes stains without abrasion or chemical bleaching. Black Is White toothpaste works gently and safely. It does not contain plastic particles or so- dium lauryl sulphate, a cheap, aggres- sive foaming agent found in many toothpastes. Rather, this toothpaste uses an enzymatic system, already tried and tested in CURAPROX’s Enzy- cal toothpaste. The enzymes are found in the mouth naturally and offer pow- erful protection against bacteria, fungi and the development of dental caries. The toothpaste’s active ingredients in- clude sodium fluoride and hydroxy- apatite, which help to remineralise the enamel and prevent early lesions de- veloping into caries. A revolution in paediatric dentistry Standard dummies often lead to malocclusion, as the tongue presses the soft part of the dummy on to the gingi- vae when sucked. A crossbite, com- bined with an open bite, can lead to mouth breathing, which is a significant cause of delayed mental, intellectual and physical development. For this rea- son, Curaden has taken a completely new approach to paediatric dentistry by seeking to prevent early malocclu- sion from the first month of life. Dr Herbert Pick, an Austrian or- thodontist, recognising a crossbite and open bite in his young son almost 30 years ago, determined that the reason was the dummy the child often used. Weaning him off it proved difficult. Consequently, Pick developed a dummy with CURAPROX that both prevents and treats crossbite. The re- sult is that the new CURAPROX (cid:24) The Curaprox Baby pacifier prevents open bites and crossbites dummy prevents this malocclusion. Surprisingly, it closes the gap between early detection and conventional ortho- dontic treatment. Malocclusions sim- ply disappear. Strong brands and programme for dental professionals There is even more for visitors to the Curaden stand to experience. For example, the dental treatment unit MAVI by the Italian company IDEM is easy to use, cost-effective to maintain and, with its modular construction, easy to expand. The patient’s position can be effortlessly adjusted, and the in- struments can be positioned perfectly. Swiss smile combines comprehen- sive expertise with luxury, aesthetics and timeless design. The well-known luxury brand develops formulae with high-end ingredients and high-quality materials for a completely new dental and oral hygiene experience. The choice oral hygiene products offered by SCANDERRA are in demand world- wide, especially its most successful brands, like edel+white. SCANDERRA sets its expert focus on the health and aesthetics of teeth in pursuit of overall well-being. When it comes to consumer materials, dental practices and labora- tories in central Europe rely on Italian retailer Gerhò. (cid:26) Hall 11.3, Booth K040–L069 Curaden will be presenting these and many more innovative brands and products at IDS in Hall 11.3 (Booth K040–L069). A special high- light at the stand is a competition with over 100 attractive prizes for all visitors to enter. The grand prize is a weekend in Rome, where inter- nationally celebrated Swiss tennis player Martina Hingis will be fighting for the top spot in the Italian Open.