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cosmetic dentistry_beauty & science No. 1, 2017

manufacturer news clear aligner Align extends Invisalign offering for GDPs With its Invisalign system, Align Technology pro- vides one of the leading solutions on the clear aligner market. The company has now introduced Invisalign Go, a new aesthetic tooth-straightening product, with which it aims to make the solution accessible to more clinicians in the UK. Designed specifi cally for general dentists, Invisalign Go can treat mild crowding, spacing, orthodontic re- lapse and other aesthetic tooth misalignment cas- es. It will be available for single-arch or dual-arch treatments, ranging from £655 to £875, making it a realistic treatment option for GDPs, the manufac- turer said. Align promises that patients can achieve In- visalign smiles in as little as seven months with Invisalign Go. Users will be able to easily identify suitable patients for treatment with new case assessment software that can be fully integrated into an existing digital dental workfl ow and works both with polyvinyl siloxane impressions and Align Technology’s intra-oral scanner, the iTero Element, as well as 3M True Defi nition and CEREC Omnicam (Dentsply Sirona). As part of the new Invisalign Go system, dentists are provided with an appointment plan that gives task-level guidance with specifi c and detailed processes to be performed at each appointment. Owing to a progress assessment tool, the technology fur- thermore allows clinicians to upload new intra-oral photographs and receive con- fi rmation of whether the case is progressing as planned at any time during treatment. clinicians access to an ex- tensive continuing education program that is aimed at supporting them throughout their Invisalign Go treatments. A specially set-up website at www.invisalign-go. co.uk provides more information for those practi- tioners interested in signing up for the system. In- visalign also offers a training program, available to users and non-users of the system, that includes both online and live sessions that provide hands-on tips and techniques on Invisalign Go digital photo- graphy, impressions, interproximal reduction and attachments. Furthermore, the company gives The Invisalign product family includes Invisalign, Invisalign Teen, Invisalign Lite, and Vivera Retain- ers. In addition to the Invisalign System, Align Tech- nology manufactures and markets 3-D digital scanning products and services for orthodontic and restorative dentistry, including the iTero in- cluding the iTero element intraoral scanner and OrthoCAD software. For additional information, please visit www.invisalign.com. patient education website Website pushes technology for cosmetic treatment simulation at home Polls have shown that a signifi cant number of Brits are considering cos- metic procedures to improve their appearance. In order to guide them in their decision-making process, patient education website Comparethetreat- ment.com has recently launched a new simulation tool that promises to show consumers what they would look like after treatment. According to the website, the Visualizers are the only technology in the UK that can simulate cosmetic surgical and non-surgical treatment outcomes with or without clothes. Users simply select the treatment option, upload a current photograph and enter their contact information. They then receive a free digitally created before and after photograph by e-mail within 24 hours. The company said that the tool was developed for prospective patients who are thinking about having procedures such as cosmetic dentistry done, but are not ready to commit to a consultation with a professional for various reasons. “Aesthetic procedures are becoming mainstream in consumer conscious- ness. Yet many people who could benefi t from treatment don’t because they simply can’t imagine how they’ll look afterwards, so don’t pursue it,” said the website’s founder, Tim Molony. “With our aesthetic treatment visualiz- ers, people get a better understanding of what they could achieve before committing to the procedure. It’s simply an extension of our aim to help consumers to make confi dent treatment decisions.” “We also aim to take away the fear factor in choosing cosmetic treatments and clinicians by providing people with face-to-face contact with surgeons and evidence-based web information,” he further explained. The Visualizer tool will be available exclusively on www.comparethetreat- ment.com. Launched in 2015, the website claims to be a safe and infor- mative platform for everything concerning cosmetic surgery, covering over 250 treatments, ranging from smile makeovers to all-out plastic surgery. 56 cosmetic dentistry 1 2017 © iko / shutterstock.com

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