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| practice management CAPS & CLIMB © S y d a P r o d u c t i o n s / S h u t t e r s t o c k . c o m of incentives, like buying them a free trip for vacation on Christmas, for example. Research has proven that the more powerful and effec- tive incentives are the ones that are specifi c, tangible and noncash. Also please remember to ‘Reward not the best in sales but the best.’ A major mistake that we usually do is to only reward the ones that bring money to our clinics. Instead we should reward the best in our practices, the ones that are completing their tasks in excellence unconditionally to what this task is. · Measurement: Conduct a fair performance ap- praisal every six months. · Building: Demonstrate your commitment to them by showing them opportunities of career development. During the next issue we will analyse two new tips that will reveal new opportunities and potential of our dental clinics. Till then, remember that not only are you the dentist in your clinic, but you are also the manager and the leader. You can always send me your questions and request for more information and guidance at: dba@yiannikosdental.com or via our Facebook account. Looking forward to our next trip of busi- ness growth and educational development!_ Editorial note: This article is the second one from the series. Part I appeared in Cosmetic Dentistry 1/2016. contact Dr Anna Maria Yiannikos Adjunct Faculty Member of AALZ at RWTH Aachen University Campus, Germany DDS, LSO, MSc, MBA dba@yiannikosdental.com www.dbamastership.com 08 cosmetic dentistry 1 2017