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08 Dental Tribune United Kingdom Edition | 9/2016 BUSINESS With new owner, BDIA Dental Showcase looks forward to promising future Thousands of dental professionals attended most important dental event of the year in London By DTI LONDON, UK: Before even the first day of this year’s BDIA Dental Showcase came to a close, news broke that George Warman Publi- cations, part of the Mark Allen Group, bought the rights to Brit- ain’smostimportantdentalevent. The publisher of several UK den- tal publications, including Dental Update and The Dentist, will be running the exhibition from the next edition in Birmingham in 2017 onwards. According to the British Dental Industry Associa- tion (BDIA), which represents den- tal manufacturers and suppliers in the UK, the show will continue to be known as “BDIA Dental Showcase” for at least five years. The organisation also said it will be working very closely with the Mark Allen Group to provide the best possible event for exhibitors and visitors in the future. “Dental Showcase will benefit greatly from this new arrange- ment, providing fresh initiatives to maintain the show’s position as the market leader,” commented BDIA President Mike Cann. “Work- ing in partnership with George Warman and the Mark Allen Group is the perfect solution. They run leading exhibitions and events across diverse sectors and I believe their experience and expertise will make BDIA Dental Showcase an event that will be the envy of most.” This year’s edition, which took place from 6 to 8 October at the ExCel, saw plenty of new products and services for dental profession- als on display. Among the many newcomers to London was Dental Tribune International (DTI), which exhibited its extensive portfolio of publications and events at Booth N76. Visitors were invited to pick up their latest copy of Dental Tribune UK, as well as inform themselves about other DTI titles, such as the specialist magazines for a variety of dental disciplines and the Journal of Oral Science and Rehabilitation, which was launched in 2015 with the aim of providing high-quality research and clinical papers in the fields of periodontology, implant den- tistry, prosthodontics and maxil- lofacialsurgery.Informationabout the Dental Tribune Study Club, CME Clinical Masters’ Courses and DTI-organised events, such as the roots summit in Dubai, were also available. Plenty of innovations After the recent launch of its latestSonicaretoothbrush,Philips unveiled another addition to its cloud-enabled health ecosystem of devices and tools. Equipped with Breathometer technology, the Sonicare Breathcare is a new device that is intended to help users measure, track and analyse their breath quality easily and reliably. The small and compact device will be available from early 2017 and allow users to analyse a sam- ple of their breath in under less than 30 seconds, company repre- sentatives told Dental Tribune. The results are displayed in real time and can be synchronised with the Philips Sonicare app for further feedback and analysis, such as breath quality pattern. Also on display in London for the first time to a professional audience was the new Sonicare Flexcare Platinum Connected. The blue-tooth enabled toothbrush synchronises with the Philips Sonicare app to track brushing habits in real time. A number of sensors track and analyse the user’s brushing routine, while a personalised 3-D mouth map highlights trouble spots in order to coach the user on his or her brushing technique. Location sen- sors track where the user is brush- ing for too short a duration and a SmartTimer ensures that the user brushes for the recom- mended time in each segment of the mouth. Moreover, sensors alert the user when he or she is applying too much pressure or scrubbing the teeth rather than guiding the brush. A personalised touch-upfeatureidentifiesmissed spots during brushing and en- courages the user to go back to clean these. People who clean between their teeth with a water flosser now have a device that allows themtodosowherevertheywant. Launched by Waterpik at the BDIA Dental Showcase, the new Cord- less Freedom Water Flosser has no power cord and comes with a waterproof case. Operated by batteries, the new device is ex- tremely lightweight and portable, according to the company, and thus can be used for travel and by people who do not have shaver sockets in their bathroom. Fur- thermore, it offers in-handle con- trols and two built-in pressure systems. Since flossing with the Water Flosser has been shown to be more effective than interdental brushes at reducing gingival bleeding, the Cordless Freedom Water Flosser is suitable for patients under- going orthodontic, periodontic or implant treatment, the company said. “Unlike string floss, the Waterpik Water Flosser has been clinically shown to remove plaque and reduce bleeding gums,” re- marked Waterpik Director of Professional and Clinical Affairs Deborah M. Lyle on the results of several recent studies. “Water Flosser has also been shown to be up to three times as effective for removing plaque around braces and twice as effective for improv- ing gum health around implants, compared to string floss.” Henry Schein was extending its recently launched loyalty scheme at the Showcase. Aimed at dental professionals who direct more than 80 per cent of their consumables spend to the com- pany, the new REWARDS Platinum will offer a number of additional benefits, including double points on all purchases, 10 per cent dis- count on contract cover and an- nual service, as well as a zero charge on small orders. Up to 350 dealers and manufacturers presented their latest products and services in London. © DTI Dental Tribune presented for the first time at the Showcase. © DTI “Dental Showcase will benefit greatly from this new arrangement, providing fresh initiatives to maintain the show’s position as the market leader...”