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07 Dental Tribune United Kingdom Edition | 9/2016 BUSINESS New Philips Sonicare toothbrush encourages better brushing habits By DTI LONDON, UK: Dental professionals regularly encourage their patients to implement a thorough oral care routine on a daily basis. However, between dental check-ups, their advice often passes out of mind. In order to bridge this gap and to help people improve their oral health through personalised guidance, Philips has developed the new Sonicare FlexCare Plati- num Connected. At a launch event held in London on 16 September, the company introduced its first connected electric toothbrush for adults featuring smart sensor technology and the new Philips Sonicare app to oral health care experts and the media. “At Philips, we are constantly looking to innovate and provide solutions using smart technology that seamlessly fit into people’s everyday lives,” said Julia Roast, UK Marketing Manager at Philips. “Working closely with dental prac- titioners, we have developed the Philips Sonicare FlexCare Platinum Connected and Philips Sonicare app, to provide patients with personalised guidance on their oral health routine to help them achieve and maintain a great clean in between check-ups.” Smart sensor technology enables real-time tracking The connected toothbrush syn- chronises with the Philips Son- icare app via Bluetooth to track brushing habits in real time. A number of sensors track and an- alyse the user’s brushing routine while a personalised 3-D mouth map highlights trouble spots in order to coach the patient on his or her brushing technique. Loca- tion sensors track where the user is brushing for too short a dura- tion and a SmartTimer ensures that the user brushes for the rec- ommended time in each segment of the mouth. Moreover, sensors alert the user when he or she is applying too much pressure or scrubbing the teeth rather than guiding the brush. A personalised touch-up feature identifies missed spots during brushing and encourages the user to go back to clean these. The smart sensors are inte- grated into the toothbrush’s han- dle, allowing for the use of dif- ferent brush heads, including the new AdaptiveClean brush head, which provides up to four times more surface contact and en- hanced flexibility. Furthermore, the Sonicare FlexCare Platinum Connected provides a new Deep Clean mode. According to the company, this mode helps remove up to ten times more plaque than a manual toothbrush can. Personal guidance with the new Philips Sonicare app The Philips Sonicare app was developed in collaboration with over 500 dentists and dental hy- gienists and provides various per- sonalised features that reinforce users’ oral care routine and give useful tips to further improve oral health. It allows patients to set daily goals and track their pro- gress over time. The app stores an ongoing history of brushing data, making it easy for users to review their performance and share their progress reports with their dental professional via e-mail and social media, the company said. To help the patient comply with guidance from his or her den- tal practitioner, the app features focus areas, specific spots in the patient’s mouth identified by the dentist that need more attention owing to plaque build-up, gingival recession and other issues. These spots are highlighted in the pa- tient’s personalised 3-D mouth map to remind him or her to take extra care of these areas between check-ups. Moreover, the app includes a brush head performance monitor that notifies the user when it is time to replace the brush head based on actual brushing time and pressure. The user can then order replacement brush heads directly via the app. Key opinion leaders discuss potential of connected technology After introducing the new Sonicare FlexCare Platinum Con- nected to the press, representa- tives of Philips UK met with oral health care experts from all over the country, among them dental hygienist Juliette Reeves from London and Dr Ben Atkins, princi- pal dentist and owner of Revive Dental Care in Manchester, to dis- cuss the potential of the new con- nected technology. “I was really pleased with the fact that we have an app which we can use to educate our patients in between visits,” commented Reeves. “I would recommend the product without hesitation. The fact that it is so personalised is a huge advantage, the fact that it gives immediate feedback to me, to patients in between appoint- ments. We are not waiting for them to come back in the chair for me to say: ‘Okay, here is a trouble spot’.” “I think dentists are very active in encouraging and ad- vising their patients on how to brush their teeth correctly, but they need more tools to achieve an actual difference,” Atkins re- marked. “The Philips Sonicare FlexCare Platinum Connected could bring about the necessary behavioural change because, in a way, it gives me a tool to brush my patients’ teeth for them and to track their results,” he told Dental Tribune. The device is currently availa- ble in the UK and the US at a rec- ommended retail price of £250 and $200, respectively. 01604 777700 | sales@bainternational.com | bainternational.com 01604 777700 | sales@bainternational.com | bainternational.com BUY 3 GET 1 FREE mix and match cheapest item free BUY 3 GET 1 FREE mix and match cheapest item free BA1400 Curing light £475 BA720 Ultimate Airflow £449 Optima Push Latch BA121T £80 BUY 3 GET 1 FREE BUY 3 GET 1 FREE BA720 Ultimate Airflow Ultimate Airflow £449 “Did you know we also repair all brands, makes and models?” AD After first being launched in the US in July 2016, the new Philips Sonicare FlexCare Platinum Connected is now available in the UK. © Philips 01604777700 | sales@bainternational.com | bainternational.com 01604777700 | sales@bainternational.com | bainternational.com