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1www.fdiworldental.org S cience-ledmultinationalhealth carecompanyGlaxoSmithKline (GSK)willbethefirstorganisa- tiontocollaboratewiththeFDIWorld DentalFederationforthecomprehen- sive scientific training its oral health carerepresentativesundergo.Inarig- orous and ongoing process, inde- pendentFDIscientistswillassessand optimise five training modules that correspond to GSK’s portfolio of spe- cialistproductsinoralhealth:dentine hypersensitivity;toothwear;denture care (adhesives and cleansers); gin- gival health; and dry mouth. In the coming months, these peer-reviewed internal training modules will come withtheFDI’sfullendorsement. “Whatthesemodulesdoisensure a consistency of scientific training amongthe1,500GSKbrandrepresen- tatives world-wide,” said Tess Player, GSK’s Global Lead for Oral Health Ex- pert Marketing. “Whether they’re talkingwithdentalhealthprofession- als in Guatemala, Lithuania, Brazil or NewZealandforexample,thiswillen- sure representatives of GSK are equally well-equipped to communi- cate the science behind our products in an approved, standardized way thatresonateswithdentistryleaders. Our new partnership shows that both GSKandFDIrecognisethatthedepth, sophistication and consistency of the conversations that we have with den- tal professionals are crucially impor- tant in achieving the best standard of care for patients with some of these painful or debilitating conditions.” The FDI saw GSK’s vision for en- hancedandstandardisedtrainingasa natural fit to its overarching objective toadvancetheknowledgeandunder- standingofdentistryworldwide. “After carefully reviewing the training modules developed by GSK, FDI is proud to contribute our ideas and attach our name to them,” said FDI President Dr Tin Chun Wong. “Be- causeoftheforwardthinkingmanner in which GSK has approached their representatives’ training, dental health professionals will be better in- formedaboutproductstoaddressthe diverse needs of their patients.” This three-year agreement aligns withthevaluesthatguidebothorgan- isations and GSK envisions that the depth and breadth of the partnership with the FDI will continue to develop. “First and foremost, GSK is a com- pany that is driven by science of the highest possible calibre,” said Dr Teresa Layer, Vice-President of Oral Health Category Research and Devel- opmentatGSKConsumerHealthcare. “Given our commitment to under- standing and leveraging science in the development of our products, we are proud to have relationships with leading scientific bodies that are meaningful. By partnering with FDI wehelptoachieveourgoalofputting patients and consumers first through our integrity, transparency and quest for scientific excellence.” GSK science training receives stamp of approval from FDI YOUR ANNUAL WORLD DENTAL CONGRESS NEWSPAPER Thursday, 11 September 2014 FDI Worldental Daily WDDispublishedbytheFDIWorldDentalFederationinpartnershipwithDentalTribuneInternationalGmbH(DTI). FDI Communications Manager: Christopher M. Simpson Managing Editor: Daniel Zimmermann Product Manager: Claudia Salwiczek Designer: Matthias Abicht Executive Producer: Gernot Meyer fdi worldental daily FDIWorld Dental Federation Tour de Cointrin, Avenue Louis Casai 84, Case Postale 3, 1216 Cointrin – Genève Switzerland Phone: +41 22 560 81 50 Fax: +41 22 560 81 40 E-mail: media@fdiworldental.org Website: www.fdiworldental.org FDI Worldental Daily appears daily during the FDI Annual World Dental Congress in New Delhi, India, 11 to 14 September 2014.The newspaper and all articles and illustrations therein are protected by copyright. Any utilisa- tion without prior consent from the editor or publisher is inadmissible and liable to prosecution. The FDI or DTI will not be liable for any damages of any kind or loss of profits that might arise from information found in this publication, regardless of whether the FDI or DTI has been advised of the possibility of such damages. While all attempts have been made to ensure the accuracy of the provided information, neither FDI nor DTI can be held responsible for any errors or omissions. fdi DentalTribune International GmbH Holbeinstraße 29 04229 Leipzig, Germany Phone: +49 341 48474-302 Fax: +49 341 48474-173 E-mail: info@dental-tribune.com Web: www.dental-tribune.com About the Publisher A fteradecade,theAnnualWorld Dental Congress of the FDI World Dental Federation makes its first return to India today. Over the next four days, dental pro- fessionals, public health stakehold- ersandthedentalindustrywillcome together in Greater Noida near New Delhi to discuss and exchange infor- mation on the newest methods and concepts in dentistry, as well as the latestissuesanddevelopmentscon- cerning oral health. From India alone, the organisers expectmorethan10,000participants to attend the event, which is being heldattheIndiaExpoCentreandMart inGreaterNoida,asatellitetownwith a population of 100,000 outside the Indian capital. They will be joined by hundreds of dental professionals who have come to India from all over the globe. It is the second time that India is hosting the prestigious dental event since 2004. While the country has made large strides since then in the improvement of health and now boasts the world’s largest dental workforce, its population of one bil- lionisplaguedbyanumberoforaldis- eases,includingcariesandperiodon- tal disease. There has also been a steep increase in oral cancer cases inthecountryinrecentyears(seeour interview with congress presenter Dr Pankaj Chaturvedi on page 6). In addition to these issues, oral health-related topics will be dis- cussed within a global context. “Dur- ingthecongress,wewillbehighlight- ing some of the major issues facing dental practitioners in particular and health services in general. One of these is improving access to oral health care, within the context of oral health as a fundamental right. The other is oral health care for ageing populations,whichwillbethesubject ofthisyear’sWorldOralHealthForum under the title ‘Challenges of oral healthcareinanageingsociety’,”FDI President DrTin ChunWong said. She added that congress partici- pants can look forward to a well- thought-out scientific programme thatcoversmorethan25keytopicsin dentistry,includingendodontics,oral medicine, preventive dentistry, prac- ticemanagement,andthelatestinno- vations in imaging and digital den- tistry. Papers will be presented by more than 30 distinguished speakers from abroad, as well as 70 outstand- ing Indian experts. Dental innovations will be on dis- playduringtheFDIWorldDentalExhi- bition,whichwillseeover200dealers and manufacturers from India and abroad showcasing their latest de- vices and products on the ground floor. For information and news about thisyear’sevent in India, please visit the Dental Tribune website at www.dental- tribune.com or scan the QR code. IThisyear’sAWDCisorganisedbytheFDIinpartnershipwiththeIndianDental Association.(PhotoDanielZimmermann,DTI) Today marks return of FDI Annual World Dental Congress to India ExpoCentreandMartinGreaterNoida,NCRDelhi,opensdoorsfordentalprofessionalfromaroundtheglobe