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6 INDUSTRY Dental Tribune Middle East & Africa Edition | 2/2018 W&H supports everyday heroes By W&H W&H’s new image campaign “From a patient to a fan” will be turning a spotlight on dentists and dental pro- fessionals. These everyday heroes ensure their patients are in safe and reliable hands whatever the treat- ment situation. They show great dedication to their work and time and again manage to put a smile on their patients’ faces, simply because they care. Even the smallest of their patients’ difficulties is a major con- cern. That’s why they are always gaining new fans and succeed again in making their patients happy. The new W&H image campaign gives these heroes the recognition they deserve. With a perfect balance of know-how, empathy and technol- ogy they can achieve optimal results. W&H supports the practice team in its daily tasks and, with its innovative product portfolio, is a cornerstone of its success. “The daily challenges faced by the practice team are our motivation. As a solutions provider, our products help ensure that the workflow in the dental practice is as smooth as possible”, states W&H Managing Director Peter Malata. Fig. 1: Dr X. Pert Because you always know what to do! Fig. 2: Dr Sue Perstar Because your career is your calling! From a patient to a fan. With first-class dental solutions from W&H. From a patient to a fan. With first-class dental solutions from W&H. Fig. 3: W&H Managing Director Peter Malata “With innovative dental technology that is ideally suited to the users’ needs, the team can give their full and undivided attention to what really matters: the patient. We play an important role in our customers’ success and assist them in turning patients into fans.” The new campaign aims to por- tray W&H in an eye-catching man- ner and to differentiate it from the competition, all with the customary twinkle in the eye. In the eyes of their patients, dentists become Dr Phil Good, Dr X. Pert or Dr Sue Perstar, and thus become the living embodi- ment of well-being, expertise, inno- vative spirit and trust. The result is a modern, internationally adaptable campaign format with emotive im- ages from dental practice. A striking nameplate has been developed as an overarching key visual, clearly com- municating the respective names such as Dr Phil Good or Dr X. Pert. Together we make it happen: the new W&H image campaign will be on show across all W&H channels from March 2018. Single visit dentistry: Solving dentists’ needs By Dentsply Sirona Successful dentists are business thinkers and doers. They invest to achieve their treatment goal in the best way possible, thereby also in- creasing the cost effectiveness of their practice. They also meet pa- tients’ needs using modern treat- ment methods and, in doing so, se- cure their competitiveness. Many of these dentists rely on CEREC. We decided to ask four dentists what is most important to them in daily practice, to see how CEREC can aid them and become the perfect part- ner for clinical success. Cost-Effective Work The Need It's important to me that the prac- tice is successful in the long term. Success today does not guarantee success tomorrow. I am aware that I have to make investments and safe- guard the capacity of my practice and my practice laboratory. In this regard, I want to be convinced that I am using future-proof technologies. Modern dentistry requires a prac- tice with modern equipment – but it has to make sense financially. For all our passion for the job and the desire to continue improving the treatments we give our patients, pur- chasing modern equipment for the practice and the associated practice laboratory is an investment that has to pay for itself and yield a profit. CEREC Solving The Need - Single-visit dentistry is valuable to patients: 50% of patients are pre- pared to pay more, two-thirds would consider traveling further, and an- other two-thirds of patients would even change their dentist. 85% of patients want single-visit dentistry. With CEREC you meet this need. - You have full quality control of the whole process, from scanning to completed restoration leading to clinically reliable results and no ex- pensive surprises. - CEREC increases your profits as you manufacture in-house! - CEREC allows you to expand your range of indications: restorations, implantology, and orthodontics – equipping you for the future. A Modern Practice The Need Patients want to know they are be- ing treated with modern methods Patients react positively when they sense that their dentist is moving with the times, especially in this digi- tal age. The design of a practice creates more than just an initial impres- sion Patients feel at ease in a stylish envi- ronment and are much more open to treatment proposals, particularly of an aesthetic nature. The design in- fluences the success of the practice. My patients should be able to trust me in every respect Trust is created when they can be sure that my manual skills are combined with the latest technology. CEREC Solv- ing The Need - CEREC rep- resents mod- ern dentistry. CEREC treat- will ment than more your meet patients’ ex- pectations of modern treat- ment and in- creases trust. - Set yourself apart from the competition with CEREC. Other den- tists in your area also carry out good work. CEREC and the associated pa- tient benefits as well as the other op- tions give it its unique selling point. - With CEREC you will be considered an innovative, modern, and ad- vanced dentist. Focus On The Patient The Need Patients should enjoy going to the dentist These days it is rare that my patients only come to me when they are in pain. They come for check-ups, prophylaxis appointments, and for aesthetic problems. My patients should feel at ease – this is important to me in my prac- tice. In order to make the treatment as comfortable as possible for my pa- tients, I invest in modern practice fittings: comfortable chairs, soothing music during the treatment or in the waiting room, gentle anesthetic, and treatment methods that minimize stress for our patients. CEREC Solving The Need - Give your patients a more com- fortable treatment with CEREC. The digital impressions replace the un- comfortable tray impression, annoy- ing temporaries can be avoided, and your patient is given anesthetic only once. - With CEREC you can optimally in- tegrate your patients into the treat- ment. Digital planning of the resto- ration allows the patient to see what will being done, thereby creating transparency. The patient can also watch you grind/mill the planned restoration. Enjoy The Craftsmanship The Need Work with skill in a small space Working with manual dexterity in a space as small as the oral cavity is something of an art. It is very chal- lenging but exciting and I enjoy it. Further develop your manual dex- terity Dentistry is changing – new materi- als, new methods, changing patient needs. Continuously exploring and improving my own skills keeps my job exciting. I value the diversity in my job Every patient is different and pre- sents the dentist with different tasks. It is good to know if you can give a suitable (treatment) answer to al- most every question. It is up to you to keep this up by continuously add- ing to your treatment spectrum. CEREC Solving The Need - With CEREC, you can increase the craftsmanship of your work, making it all the more enjoyable. This enjoy- ment carries over to your practice and your patients. - Showcase your own skills in pros- thetics. With CEREC, you are respon- sible for the quality of your results. - Expand the range of indications with CEREC, for example, in implan- tology. With CEREC you can scan, de- sign, mill, and place implants all in a single visit. You can map the entire implantology process in your prac- tice and place implants on your own. References 1. Exevia GmbH – German dental pa- tient survey, November 2015. Source: https://www1.dentsplysiro- na.com/en/solutions/topics/single- visit-dentistry-with-cerec