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18 DENTAL HYGIENE Dental Tribune Middle East & Africa Edition | 2/2018 Award-winning products showcased at Dubai dental show By Beverly Hills Formula Beverly Hills Formula oral hygiene experts showcased their latest range of teeth whitening products at this year’s Dubai Dental Show, including their award-winning Perfect White Black mouthwash and Precious Pearl Enamel remineralising toothpaste. Throughout the three-day Interna- tional Dental Conference & Arab Dental Exhibition (AEEDC) at the Dubai International Convention Centre, the Beverly Hills Formula team met with worldwide industry experts and dental professionals, introducing their award-winning brand. It was at AEEDC last year that Beverly Hills Formula (BHF) launched their Professional White range, which in- cludes, Black Pearl whitening tooth- paste, Pink Pearl Sensitive whitening toothpaste, award-winning Precious Pearl Enamel remineralising tooth- paste and Fresh Pearl mouthwash. In addition to these, is their fi rst Pro- fessional White teeth whitening kit consisting of strips and a whitening pen which will help people achieve a whiter smile, safely and easily in their own home using proven whit- ening ingredients. Chris Dodd, CEO of Beverly Hills For- mula, who has been attending the Dubai Dental Show for many years, said: “AEEDC is very important to us as the Middle East is a huge market and our products are widely avail- able and used in UAE, Jordon, Leba- non, Oman, Qa-tar, Kuwait, Bahrain, Iran, Saudi Arabia and we’re also seeking new distributors in other Middle Eastern territories.” Beverly Hills Formula stand at the Dubai Dental Show At the show, Chris also revealed fu- ture plans for the brand: “New prod- uct development is underway with a Perfect White Gold mouthwash, which follows on from the huge suc- cess of our award-winning Perfect White Black mouthwash. And a new Professional Gold toothpaste will be launched that contains real gold par- ticles, as with the Perfect White Gold toothpaste, which helps provide that little extra opulence for our sophisti- cated consumers in the Middle East. We’re also planning to bring out a su- perior charcoal and multi-coloured toothbrushes with 6000 fi laments, fi ve times more fi laments than or- dinary toothbrushes, therefore help- ing to provide a more effective clean with less abrasivity. Chris also explained the reason for their longevity in a highly competi- tive market demonstrated by the number of brands exhibiting at the Dental Show which grows year-on- year. “Beverly Hills Formula’s success and survival in the oral hygiene market comes down to a number of fac- tors. Firstly, we’re front runners in terms of new product development after being the fi rst UK company to introduce a black whitening tooth- paste. Secondly, our teeth whiten- ing products are safe to use at home with proven stain removal and low abrasivity levels which have been independently and clinically tested. And the simple fact that Beverly Hills Formula has been around for 20 years and won several industry awards over the years is testament to how good our products are.” Precious Award-winning Pearl Enamel remineralising toothpaste won independent industry acclaim after winning Best New Oral Beauty Product in the Pure Beauty Awards in 2017. Part of BHF’s new Profession- al White range, this toothpaste con- tains Hydroxyapatite that’s scientifi - cally proven to form new protective layers, making teeth smoother and brighter by repairing micro-lesions and strengthening the enamel. Also, Perfect White Black mouthwash re- ceived the Best New Personal Care Product at the prestigious Grocer Awards in London in 2016 that rec- ognises and rewards the UK’s largest and leading consumer brands. Dubai Dental Show – from left to right: Vasken Salbashian, President/CEO of Salbashian Dental, Johanna McCarthy, Beverly Hills Formula, Chris Dodd, CEO of Beverly Hills Formula, Dr Amna Al-Damerji, Dental Division/Brand Manager of Salbashian Dental, Other BHF products include Perfect White Black toothpaste containing activated charcoal and was the fi rst ever black whitening toothpaste to hit UK shelves. The latest edition to the Perfect White range was Perfect White Gold which contains real gold particles that provides a high per- formance whitening boost as well as giving teeth a deep clean. Profes- sional White Black Pearl toothpaste works by using Activated Charcoal combined with professional whiten- ing ingredient Phthalimido-Peroxy- Caproic Acid (PAP) to help remove surface and deep stains without harming the enamel and is safe for daily use. Pink Pearl Sensitive con- tains Hydroxyapatite and Potassium Nitrate to provide rapid sensitivity action. Fresh Pearl mouthwash con- tains chlorhexidine and xylitol to combat bad breath and neutralises the pH balance in the mouth to pro- tect against acid attacks and plaque and keeps enamel strong to help pre- vent cavities. In addition, Tetrasodi- um Pyrophosphate and Tetrapotas- sium Pyrophosphate helps restore the colour of your teeth enamel to a natural white colour. Purity Labs Purity Laboratories Ltd. / Beverly Hills Formula Unit P1/P2 North Ring Business Park Swords Road; Cloghran, Dublin 9; Ireland Tel: +353 1842 6611 Fax: +353 1842 6647 Mob: +353 89275245 Email: admin@purity.ie Web: www.beverlyhillsformula.com