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| events Managing aesthetic challenges Europe & Latin America International Congress Fig. 1 Fig. 1: Alpha-Bio Tec’s CEO Yuval Grimberg highlighting the company core values at the international congress in Madrid. Alpha-Bio Tec’s International Congress for the com- pany’s European and Latin American customer network took place in Madrid, Spain, from 10 to 11 November 2017. The congress, which was tailored for global dental pro- fessionals and hosted 14 international keynote speakers from 12 countries, offered delegates from more than 30 different nations exclusive experiences regarding the latest strategies and methods in aesthetic implant treat- ments. It was an opportunity for Alpha-Bio Tec dental professionals to share their knowledge and expertise on some of the current key challenges in dentistry and im- plantology. 750 participants from all over the world attended the congress, which focused on one of the most important topics facing dental implantology today—the manage- ment of aesthetic challenges in implant treatment strate- gies, illustrating the importance of aesthetics in addition to biological compatibility and product quality. “Beyond giving our customers the platform to share knowledge and experiences on the crucial challenges facing implantologists around the world, this congress brought forward our core principles of customer value, quality, simplantology, implant expertise and our excel- lent Training & Education programme, which manifested itself through a line of 14 leading international speakers demonstrating professionalism at its best,” stated Shani Biran, Alpha-Bio Tec Head of Marketing. The congress thus demonstrated Alpha-Bio Tec’s abil- ities to reach high professionalism and aimed at high- lighting the company’s values of excellence and service. Join Alpha-Bio Tec at the 2018 regional congresses: – Monte-Carlo, Monaco: 18–19 October 2018 – Cartagena, Colombia: 23–24 November 2018 contact The congress also showcased the company’s innova- tive NeO implant system, the AlphaUniverse Multi Unit, and the graft products. Also presented was the line of digital enablers products, including the market-winning CAD/CAM and guided surgery tool kit. Alpha-Bio Tec 4 Hatnufa St. P.O. Box 3936 Kiryat Arye, Petah Tikva 49510 Israel www.alpha-bio.net 42 1 2018