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08 BUSINESS Dental Tribune Asia Pacific Edition | 12/2017 Sophisticated solutions tailored for the Indian market 1 2 Fig. 1: Fast and lightweight: Planmeca’s new intraoral scanner, the Planmeca Emerald was the focus of some of the product presentations.—Fig. 2: With a series of roadshows, W&H India and Planmeca India updated attendees on their latest product solutions. “[...] we offered an optimal platform for a lively ex- change of experiences and know-how [...].” By DTI BANGALORE, India: Kicking off a series of events to increase their brand awareness in India, cooper- ation partners Planmeca and W&H have hosted exclusive road- shows in six of the country’s metropoles. At the evening events that were specifically tailored to the demands of the Indian dental market, attendees had the oppor- tunity to familiarise themselves with the two companies’ compre- hensive product portfolios during interactive expert discussions and live demonstrations. “Our aim was to maintain the direct contact with dentists, insti- tutional heads as well as corporate hospital heads on site and to es- tablish W&H India and Planmeca India as an important local part- ner for advanced dental solu- tions,” said Raghavan Radhakr- ishnan, General Manager of the companies’ joint office in Banga- lore, which was officially opened in April. Radhakrishnan announced that the roadshows were just the start of their broader action plan for the country’s dental market. Inviting dental experts from all over India to be introduced to the latest solutions offered by the two family-run businesses, the roadshows were held in Chandi- garh, New Delhi, Mumbai, Pune, Cochin and Bangalore from 8 to 14 November. According to the or- ganisers, approximately 60–70 den- tal professionals attended each event, including dental special- ists, such as implantologists, prost- hodontists, oral surgeons and ra- diologists. During the product presenta- tions, special focus was placed on W&H’s new implantology de- vice Implantmed, an automatic handpiece maintenance device Assistina TWIN and the compa- ny’s Primea Advanced Air Tur- bine. Planmeca highlighted its Planmeca Emerald intraoral scan- ner and the Planmeca PlanMill 40 S, a chairside CAD/CAM milling unit. After an introduction, at- tendees had the opportunity to experience and discuss the inno- vative functionalities of the prod- ucts during hands-on demonstra- tions. “The aim of our roadshows was not only to present our prod- uct innovations and our product know-how, but also to support ac- tive networking among the In- dian experts. For our product suc- cess and brand awareness the personal contact to our custom- ers and target groups is decisive,” Radhakrishnan stressed. “With the current series of events we offered an optimal platform for a lively exchange of experiences and know-how, which offered an added value for the daily practice to the partici- pants.” J. Morita to distribute TRIOS in Japan By DTI TOKYO, Japan: Starting in spring 2018, J. Morita will distribute Danish digital solutions provider 3Shape’s award-winning TRIOS 3 intraoral scanner as part of its line of dental products in Japan, the two compa- nies announced in November. “The 3Shape TRIOS 3 is renow- ned for its documented high accu- racy and amazing speed. J. Morita’s expert sales teams and strong ser- vice network make them an excel- lent partner for Japanese doctors seeking a smooth entry into digital dentistry,” commented Hiroyuki Nishiya, 3Shape Country Manager for Japan, on the agreement. Since its launch in 2011, the TRIOS range has received numer- ous awards. In October, the device was given the 2017 Cellerant “Best of Class” Technology Award for the fifth consecutive year in recogni- tion of its accuracy, scanning speed and ease of use. the International Dental Show in Germany. This device is the latest model in the TRIOS port- folio and the only wireless digi- tal impression solution on the market. The newest model links to a PC via a point-to-point wireless connection to elimi- nate the need for cables in the operatory. Earlier this year, 3Shape intro- duced TRIOS 3 Wireless at