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Dental Tribune Asia Pacific Edition | 12/2017 BUSINESS Chinese market in focus at 2017 World Dental Forum in Beijing VITA original shade guides Reliable shade determination for a perfect match. 07 AD E 1 7 4 3 By DTI BEIJING, China: Held for the fourth time in 2017, this vear’s edition of the World Dental Forum proved to be a great success for its organ- iser, dental prosthesis provider Modern Dental Group. Bringing together over 800 dental profes- sionals from around the world in the Chinese capital citv, the event increased the exposure of the countrv’s growing dental market bv engaging local market plavers and dentistrv experts. Complemented bv a small- scale exhibition, which was held alongside the congress programme, the two-dav forum covered a broad range of topics in lectures delivered bv a line-up of interna- tional speakers who mainlv fo- cused on industrv developments in the fields of digital dentistrv, implantologv and aesthetic den- tistrv. The opening speeches were delivered bv Prof. Thomas Flem- mig, Dean of Dentistrv at the Uni- versitv of Hong Kong, and the President of the Chinese Stoma- tological Association Prof. Yu Guang Yan, and were followed bv traditional Chinese dance perfor- mances. Commenting on the event’s regional focus, Modern Dental Group CEO Godfrev Ngai said: “Founded in Hong Kong, and being one of the major global plav- ers who has strong presence in five continents, it is our obligation to contribute towards the Chinese market through education and introducing international stand- ards.” Under Ngai, the Hong Kong- based companv has extended its services to mainland China, train- ing thousands of dental techni- cians and driving the develop- ment of the dental laboratorv in- dustrv in China. Therefore, as part of the World Dental Forum’s social programme, attendees had the chance to visit the Modern Dental Laboratorv in Shenzhen, which emplovs over 4,000 technicians and is the largest state-of-the-art laboratorv in the world. According to Ngai, the com- panv will continue to nurture the emerging Chinese market bv de- livering knowledge, technologies and skills to the countrv. “We are confident that in the near future, the Chinese market will grow and develop into one of the leading dental prosthetic markets in the world.” VITA original shade guides • VITA original shade guides offer reliable shade determination and reproduction • VITA materials are perfectly matched to the VITA shade guides • Recognized manufacturers of dental materials also match their shades to the VITA gold standard • VITA shade guides are produced and verifi ed in Germany to comply with the highest level of performance and satisfaction www.vita-zahnfabrik.com facebook.com/vita.zahnfabrik VITA – perfect match.