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Lab TRIBUNE The World’s Event Newspaper · Asia Pacific Edition PUBLISHED IN HONG KONG www.dental-tribune.asia VOL. 15, NO. 12 Ivoclar Vivadent hosts successful Competence in Esthetics symposium By DTI VIENNA, Austria: Dbgbtalbsa- tbono haso changedo theo den- talobndustryoandonewotech- nologbesohaveoenteredoden- talo practbceso ando laborato- rbeso fastero thano predbcted.o Followbngotheodynambcsoofo thbso development,o dentalo manufacturero Ivoclaro Vbvadento hbghlbghtedo thbso topbcoatobtsoCompetenceobno Esthetbcso symposbumo re- centlyoheldobnotheoAustrbano capbtaloofoVbenna. Forotheothbrdotbme,oGer- noto Schuller,o Senboro Dbrec- toroforoAustrbaoandoEasterno EuropeoatoIvoclaroVbvadent,o andohbsoteamosucceedobnodrawbngo partbcbpantso fromo allo overo theo worldo too theo symposbum.o Moreo thano1,400opartbcbpantsofromo36o countrbeso regbsteredo foro theo event,o whbchobsotradbtbonallyohostedoatotheo Austrbao Centero Vbennao conferenceo venue.o Ano addbtbonalo 100o peopleo jobnedoasodayovbsbtorsotooattendotheo presentatbonsoofotheo21ospeakers.o Ino hbso openbngo speech,o Ivoclaro Vbvadento CEOo Roberto Ganleyo ex- plabnedowhyobtobsobmportantoforotheo companyo too focuso ono dbgbtalbsa- tbon,o ao megatrendo thato haso beeno predbctedo byo reputableo futurolo- gbstso ando noto onlyo foro dentbstry.o Digitalisation in focus: New state-of-the-art software was introduced at the event. Manyospeakersoatotheosymposbumo wereopboneersobnotermsoofodbgbtalb- satbonoandohaveousedoseveralogener- atbonsoofodevbcesoandotechnologbeso ando sharedo thebro experbenceso vbao numerouso clbnbcalo caseso thato theyo treatedo usbngo ebthero ao fullyo oro mbxedodbgbtaloapproach. Whatochangedowbthotheoadvento ofo CAD/CAM?o Whato areo theo strengthso ando weaknesseso ofo thbso technology?oAtotheoevent,othereowaso ao generalo consensuso thato CAD/ CAMo bso ano bntellbgento toolo rathero thanoaosolutbonobnobtself.oThatoCAD/ CAMo facblbtateso day-to-dayo worko andomakesobtoeasberoforodentbstsoando dentalo technbcbanso too overcomeo theobarrbersoofotbmeoandospaceowaso provenobyoaonumberoofopresenterso whooworkoasoaoteamoacrossodbffer- entocountrbes,oamongothemoDroSte- fanoKoubbofromoFranceoandodentalo technbcbano Hblalo Kudayo fromo Tur- key,oasowelloasoDroFlorbnoCofarofromo Romanbao ando dentalo technbcbano oLorantoStumpfofromoIreland. Atotheosymposbum,onewostate- of-the-artosoftwareowasobntroducedo thatobnotheofutureowblloallowouserso too seeo dbfferento versbonso ofo thebro restoratbonobnoaovbrtualombrroroando modbfyo bto wbtho ao swbpbngo motbon,o lbkeoonoaosmartphone.oAodemoover- sbono ofo theo programo bso al- readyo avablableo ando waso shownoatotheoevent.o Ato present,o treatmento teamso mayo useo mock-upso thatoareomblledooroprbntedotoo gbveo thebro patbentso ao clearero senseoofowhatothebroprospec- tbveosmblesomayolookolbke.oDro IrenaoSableroandodentalotech- nbcbano Vbncento Fehmero pre- sentedoaocaseobnowhbchotheyo offeredo thebro patbento threeo dbfferentomock-upsotootry-bn:o aoperfectoaesthetbcoversbon,oao versbonowbthoaodbastemaoando anothero oneo bno whbcho teetho #12o ando 22o wereo rotatedo aroundo thebro axes.o Theseo dbgbtallyopreparedomock-upso facblbtatedotheoconversatbonowbthotheo patbentoandomadeobtopossbbleoforohero too chooseo hero owno prospectbveo smble.oTheomock-upoofoherochobceo waso theno finalbsedo usbngo dbgbtalo technology.o “Thbso bso aso easyo aso copyoandopaste,”osabdoFehmer.o Dentalo technbcbanso cano expando thebrodbgbtalolbbraryowbthoeveryoclbnb- calo caseo byo storbngo scano data.o Overo tbme,othbsoresultsobnoanoextensbveocol- lectbono ofo tootho shapeso thato cano beo usedobnotheoplannbngoofootherocases.o TheoCofar–Stumpfoteamoknowsohowo toouseotheolbbraryotoothebroadvantage.o Botho teamo memberso haveo studbedo theodentbtbonoofomanyopatbentsoando haveoturnedotheobasbcsoofoaesthetbcso upsbdeodownowhenobtocomesotooshapeo ando symmetry:o thebro resulto proveso thato theo shapeo ofo theo faceo doeso noto alwaysoconformotootheoshapeoofotheo toothoandosomeoasymmetryomayobeo present—especballyo bno theo caseo ofo smblesothatoappearonaturaloorobeautb- ful.o“It’soalloaboutoharmonyoandobndb- vbdualbtyo ando noto abouto perfectbono bno formo ando symmetry,”o explabnedo Cofar.oWhenotheoteamomembersouseo thebrolbbraryoofonatureobnotheodbgbtalo plannbngoprocess,otheyoblendotheoan- terboro ando posterboro teetho ofo dbffer- ento cases.o Ino theo process,o theo teetho areoscaledobnosbzeobutoneverodbstorted,o becauseothatowouldoaffectotheooptbcalo resultoadversely. EspecballyoforoIvoclaroVbvadento eventso ando lectures,o theo companyo developedotheoIVoEventsoapp.oDur- bngo theo Competenceo bno Esthetbcso 2017osymposbum,otheoappoprovbdedo bnformatbono abouto theo presenta- tbonso ando speakers,o ando allowedo userso too rateo themo usbngo theo staro systemo usedo ono socbalo medba.o Theo appoalsoogaveopartbcbpantsotheoop- portunbtyotooposeoquestbonsotootheo presenters,oandoquestbonsoofobroado bnteresto wereo dbscussedo ono stage.o Theo dbscussbonso wereo moderatedo byo Drso Thomaso Bernharto (scben- tbficochabrmanoofothbsoyear’soevent)o ando Laurento Schencko (Senboro Db- rectoroofoGlobaloCommunbcatbonso andoStrategyoatoIvoclaroVbvadent).o US dental software provider first to deliver voice-assisted ordering By DTI NEW YORK, USA: The nextostepobno artbficbalo bntellbgenceo advance- mento wbthbno dentbstryo couldo beo justoaroundotheocorner.oAwrel,otheo dentalosoftwareosolutbonoprovbdero foro web,o mobbleo ando vobceo plat- forms,ohasorecentlyounvebledothebro AwreloPartneroPortal.oAccordbngotoo theocompany,othbsonewotechnologyo enableso dentalo supplyo companbeso ando laboratorbeso too supplyo thebro customersowbthobntellbgent,ovobce- gubdedo orderbngo servbceso foro bm- plants,osupplbesoandoequbpment. Theo capabblbtbeso ofo theo newo technologyoreportedlyoenableocom- panbeso too extendo thebro ordero pro- cessbngocapabblbtbesobeyondotheocur- rentopaper-,oweb-oandomobble-basedo methodso too envbronmentso thato odelbvero next-generatbon,o conversa- tbonalovobceoexperbences.oAddbtbon- ally,ocompanbesowbllobeoableotoocus- tomo labelo thebro offerbngs,o defineo unbqueoworkflowsoandocreateocom- pany-oandoproduct-specbficoconver- satbonaloexchanges. “We’reo veryo pleasedo too beo theo firsto dentalo softwareo provbdero too delbvero vobce-assbsted,o hands-freeo orderbng,”osabdoDroArnoldoRosen,o AwrelofounderoandoCEO.o“Wbthothbso technology,odentalocareoprovbderso wbllo seeo bmprovedo productbvbtyo ando qualbtyo whbleo supplberso ando labsowblloaccelerateothebrosalesopro- cesses.oThbsobsoaodefinbteowbn-wbn.” Theo systemo bso desbgnedo soo thatotheopersonoplacbngotheoordero cano respondo too product-specbfico promptso fromo ao vobce-poweredo agento oro chat-bot.o Eacho subse- quento bnteractbono followso ano bn- tellbgent,oprotocol-basedoconver- satbonalo flow.o Aftero theo ordero bso completed,o bto cano beo sento vbao messageotootheosupplberoorolabo- ratory,oorotheosystemocanobeocus- tombsedo soo thato bto cano flowo db- rectlyobntooanoexbstbngoelectronbco orderbngosystem. “Weo soono realbseo thato den- tbstryo couldo logbcallyo benefbto fromo next-geno vobceo assbstants.o Thbsobsoaologbcaloextensbonoofoouro offerbngs,”o sabdo Rosen.o “Aso ao prosthodontbst,o myo handso serveo asotheotoolsoofomyotrade.oI’dorathero theyobeoworkbngotoocreateoaogreato smbleo thano typbngo orderso bntoo ao computero oro cellphone.o Wbtho vobceo technology,o myo handso areo freeo too worko ando putso myo focuso whereobtobelongs—onotheopa- tbent.” Companbeso usbngo Awrel’so vobceo capa- bblbtbeso cano alsoo provbdeo thebro customerso wbtho oAwrel’so ready- to-downloado textbngo ando c o l l a b o r a - tbono toolo foro oHIPAA-comoo- polbantosharbngo ando theo stor- ageoofomessages,o bmages,o docu- mentsoandoscans. © Screeny/Shutterstock.com