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10 BUSINESS Dental Tribune Asia Pacific Edition | 10/2017 Combating pregnancy gingivitis: EFP and Oral-B launch joint campaign link that has been well established through research. However, accord- ing to a new US study, gingivitis af- fects far more pregnant women than previously thought, its occur- rence and severity substantially exceeding US national averages. Presenting the findings of the Oral Hygiene and Maternity Outcomes Multicenter Study, Dr Robert Ger- lach, a research fellow in clinical investigations at P&G, which sup- ported the research, said that moderate-to-severe gingivitis was very common among the 648 women evaluated. The study found a substantial disease onset across broad demographic and so- cio-economic subgroups begin- ning in the first trimester of preg- nancy. Moreover, severity was ex- traordinarily high, averaging 51.1 bleeding sites, which represents nearly one-third of the gingiva. Highlighting the fact that gingivitis is a preventable and manageable disease, Gerlach said it should be every expecting mother’s priority to avoid excessive plaque accumu- lation to prevent gingivitis becom- ing an issue. He stressed that many pregnant women, especially in their first pregnancy, are willing to seek advice and will actively change their behaviour, which is why this is an optimal time to reach them in raising awareness of the risk. Supporting the educational pur- pose of the campaign, four reports are being published. The reports shed light on the various aspects of women’s oral health during preg- nancy. Furthermore, they high- light the mechanisms of preg- nancy gingivitis, and cover treat- ment options and their effects on expecting mothers’ health and that of their children. “We want to have an impact,” said Prof. Mariano Sanz, Chairman of the EFP Workshop Committee. “We be- lieve that the mission of the EFP without the power of our partners— in this case Oral-B—would not be ef- ficient, so partnership is key!” Giving a preview on the new guidelines, Sanz remarked that the FDI World Dental Congress is the perfect platform by which to reach dental professionals world- wide, since the federation repre- sents the unified voice of the den- tal industry. More information about the cam- paign, its tool kits, guidelines and the reports are available at the newly launched website, www.oral- healthandpregnancy.efp.org. Prof. Mariano Sanz, Chairman of the EFP Workshop Committee, in an inter- view at yesterday’s press event. By DTI MADRID, Spain: At this year’s FDI World Dental Congress in Madrid, long-standing partners Oral-B and the European Federation of Perio- dontology (EFP) announced that they have joined forces in a Europe-wide campaign to raise awareness of the importance of oral health during pregnancy. The initi- ative aims to educate and support expectant women, as well as health- care and dental professionals, by introducing guidelines for both audiences, among other measures. Owing to hormonal changes, preg- nant women have a higher risk of developing periodontal disease—a One of the four educational reports published as part of the campaign. They can be download at www.oralhealthandpregnancy.efp.org. Fourth MIS Global Conference takes implant community to Bahamas By DTI © MIS BAR-LEV INDUSTRIAL PARK, Israel: The next MIS Global Conference will take place from 8 to 11 February in the beautiful Atlantis Resort in the Bahamas. One of the highlights of the event will be a series of TEDxMIS discussions, an independently or- ganised TED event that will feature world-leading thinkers and achiev- ers in the field of implant dentistry. After the tremendous success of the last MIS Global Conference in Barcelona, with its fascinating scientific programme, high-level lectures and impressive social events, the next edition too prom- ises to deliver an intense and un- forgettable experience in every re- spect, MIS Implants Technologies has announced. The scientific committee, headed by Prof. Lior Shapira, Chairman of the Department of Periodontics at the Hebrew University—Hadassah Faculty of Dental Medicine in Jerusa- lem in Israel, has undertaken the mission of making this year’s confer- ence particularly worthwhile. The scientific programme is aimed at ad- dressing contemporary treatment possibilities and providing insight into the present and future of dental implants as part of clinical dentistry. “The podium will be occupied by high-quality clinicians, researchers, and educators—who will share with you their extraordinary experience and clinical excellence,” Shapira said. With the official launch of the V3 Implant System in the US cur- rently underway, MIS is devoted to bringing the dental world the latest predictable aesthetics, long-term forecast for implant therapy and going digital. presented as posters at the confer- ence venue and prizes awarded to the three winning cases. TEDxMIS In the spirit of “ideas worth spreading” and a commitment to in- novation, MIS has further an- nounced its partnership with TEDx. TEDxMIS is an independently organ- ised TED event that will take place on 10 February and feature world-lead- ing thinkers and achievers in the field of implant dentistry. The goal of the TEDx discussion is to give confer- ence guests the opportunity to expe- rience a unique series of fast-paced, eye-opening talks that will inspire them and provoke meaningful engagement with their peers. innovations and is committed to helping clinicians improve patient care. At the conference, various workshops will provide an oppor- tunity for meaningful learning in an intimate environment, with accomplished experts in specific areas of interest. The two-day main pro- gramme will feature prominent speakers presenting their exper- tise for potential translation into everyday practice. Among the topics to be addressed are evo- lution and horizons in implant therapy, biological principles and As part of its commitment to promoting young clinicians, MIS is continuing the tradition of holding a clinical case competition during the global conference, with this year’s focus on modern technolo- gies and techniques in clinical prac- tice. The best 15 clinical cases will be Breath-taking views and spectacular enter- tainment As in past events, this confer- ence is expected to provide an ex- traordinary environment for knowledge sharing and the oppor- tunity to meet with peers in the in- ternational dental community. This year, however, conference attend- ees will also enjoy one of the most beautiful and exotic locations in the Atlantic Ocean: the Atlantis Re- sort on Paradise Island. When they are not engaged in workshops and lectures, guests will be able to take in the marine habitat, sports activi- ties, culture and colours of the Ba- hamas. Full of impressive and fun events, the MIS Global Conference entertainment programme will leave guests with fond memories and looking forward to the next gathering, the company stated.