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18 SCIENCE & PRACTICE Cosmetic Tribune Asia Pacific Edition | 10/2017 “Good design will pay off” An interview with Drs Mona Patel and Marcus Riedl By DTI Just as in dentistry in general, where aesthetic aspects are becoming ever more important, dentists today are pursuing intentional design of their dental practices. With the launch of four new design lines, Dentsply Sirona Treatment Centers presents dentists with the opportunity to enhance workflows and treatment efficacy through clever and cut- ting-edge solutions while conveying Alps. Incorporating this love for na- ture into the design of my practice gives me a holiday feel at work. When deciding on a particular de- sign or the overall look of your prac- tice, what did you put special em- phasis on? Patel: Dental anxiety is a huge component of what we have to manage, so we need to create an en- vironment that first and foremost has a calming, spa-like feel and re- not see any units at first. As for den- tal phobia, in my opinion, reducing anxiety mainly is the responsibil- ity of the staff. However, a calming atmosphere is a great support, of course. Patel: In healthcare, whole- body awareness and preventative health are becoming ever more im- portant. A practice today is not just about treating tooth pain, but about establishing a dental home, Impressions from Dr Patel’s practice in Milwaukee in the US. Drs Mona Patel and Marcus Riedl in talks with Dental Tribune. their individual style. Dental Trib- une spoke with German dentist Dr Marcus Riedl and Dr Mona Patel from the US, both of whom have en- sured careful design of their practice environment based on their needs and preferences with a Dentsply Sirona line, about the role of aes- thetics in daily dental practice. Dental Tribune: Design can convey emotions and distinguish a dental practice from others. In your opin- ion, what relevance does design have in this regard? Dr Mona Patel: In the US mar- ket, it has not played an important role for a long time. Now, with the newer generation of dentists, de- sign is increasingly significant. I think it is just as important as the type of equipment that one pur- chases or the insurance one car- ries, because image is everything. In my opinion, the design of the practice is a direct reflection of how one provides care as a dentist. This correlation was not present in pre- vious generations, but it is now. Dr Marcus Riedl: I can speak for Germany and I think design as- pects were mostly neglected in the past. Now, the influence of design in our practices is increasing. One has to consider that we spend al- most half of our lives in our prac- tice, so we should feel comfortable. For example, I love the mountains, skiing and the atmosphere of the duces our patients’ anxiety when they walk through the door. Sec- ondly, in my practice, I wanted the design to be evidently smart, be- cause that reflects my meticulous personality. I equipped the whole office with Dentsply Sirona prod- ucts—in fact, it was the first all-Dentsply Sirona office in the US. I wanted to showcase the high- tech equipment and design a nice, simple office around that—not to compete with the equipment, but to enhance it. Riedl: For many of our patients, the design aspect is just an outer shell, since they come to us for the content. We designed our practice for patients to feel at home. When they come into the office, they do creating a place where patients can establish a relationship with their dentist and their hygiene team. Dentsply Sirona has developed four different design worlds: Embellished Elegance, Cheerful Patterns, Honest Materials and Pure Shapes. Which one did you decide on and why? Patel: We chose Honest Materials because our practice has all this en- hanced digital technology, which can be intimidating. I wanted to bal- ance this digital aspect of our prac- tice with natural and organic materi- als. We have a lot of birch and wood— clean, sleek, simple and balanced ma- terials that hopefully move the focus from the equipment. My design in general is very monochromatic, nothing too messy or cluttered. Susanne Schmidinger, Director Product Management Treatment Centers, Dr Marcus Riedl and Dr Mona Patel. Dr Riedl’s practice in the rural town of Stein in Germany.