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ePaper created 2016-11-29, 09:17:25 | version 1.38.0
By Curaden Staff n Inspring2015,theworldofwhiten- ing toothpastes underwent a seismic shift with the introduction of Black Is White toothpaste from CURAPROX, a Curaden brand. By utilizing the power of acti- vated charcoal for tooth whitening, the toothpaste removes discoloration without abrasion or bleaching. This revolutionary method has proved to be extraordinarily success- ful, the company asserts, as more than 1 million tubes of Black Is White toothpaste have been produced. Here at the Greater New York Dental Meet- ing, Curaden USA is proud to be pre- senting the Black Is White toothpaste to the North American market. The idea of Black Is White is somewhat counter-intuitive: How can black toothpaste possibly whiten teeth? The novelty of the idea creates intrigue and the exceptional product experience justifies the purchase, according to Curaden. The attention to detail CURAPROX is known for worldwide has ensured every aspect of the Black Is White toothpaste is par excellence, accord- ing to the company. It is presented in asleek,darktube,avisuallypowerful statement that is more reminiscent of a premium consumer lifestyle prod- uct than a standard toothpaste. The toothpaste itself is a vivid black, dot- ted throughout with a delicate blue sparkle. Black Is White toothpaste is intended to be gentle and safe. It does not contain sodium lauryl sul- fate, an aggressive foaming agent found in many toothpastes, nor any plastic particles. Instead, the tooth- paste uses an enzymatic system that has been proven to be beneficial. These enzymes naturally occur in the saliva, providing strong protection against bacteria, fungi and even the development of dental caries. Among the toothpaste’s active ingredients are sodium fluoride and hydroxyapatite that help in re-min- eralizing the enamel and can prevent early lesions from progressing to active caries. In both form and func- tion, Black Is White toothpaste stands out as an unparalleled experience in at-home oral care, Curaden asserts. In the words of Curaden CEO Ueli Breitschmid: “This product really is the pinnacle.” Describing her patients’ response to Black Is White, Theodora Little, a dental hygienist and therapist from the U.K., said: “My patients love this toothpaste — particularly my patients with adolescents, as their kids are now eager to brush their teeth! The feedback has been extremely posi- tive, as the toothpaste is fun and patients know it is gentle and safe owing to the low RDA of 76 and no SLS.” Dr. Peter Vanstrom, a practicing dentist in Atlanta and well-known lecturer in the United States, has been recommending the Black Is White toothpaste to his patients: “In my cosmetic practice, Black is White plays a big role in my overall teeth whitening program. We bleach our patient’steethinofficeandtheymain- tain that white, bright smile between dental visits with daily use of Black is White.” exhibitors 30 Greater New York Dental Meeting — Nov. 29, 2016 A new way to whiten your teeth Ad Here in New York Visitors to the Greater New York Den- tal Meeting can learn more at the Curaden USA booth, No. 3216. 5 (Photos/Provided by Curaden)