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With a dentistry degree from the University of Helsinki and a Master of Business Administration from the Helsinki School of Economics and Business (now Aalto University School of Business), Heikki Pilvinen has al- ways been half-dentist, half-entrepre- neur. With the launch of the first Mega- klinikka in Helsinki in 2010, Pilvinen introduced a new dentistry delivery model in Finland. The clinic provides a completely new service concept that streamlines the dental appointment and treatment process and offers patients all basic dental care in one sitting and at affordable prices. Just recently, the first Swedish branch of Megaklinikka opened in Stockholm. In this interview, Pilvinen talks about new care models in dentistry. today international: Have you always been passionate about adopting new ideas and technologies? Heikki Pilvinen: Yes, most defi- nitely. I have always loved to solve problems and have used information technology to make things easier and more reliable and to have an edge on the competition. How are new technologies affecting dentistry right now? We are in the midst of a huge change through digitalisation. We now have business and service pos- sibilities that we could not even have dreamt about ten years ago. The Megaklinikka concept would not have been possible just 20 years ago because fewer people had mobile phones then. The whole world has experienced enormous structural changes, in conjunction with mas- sive digital input to support these and to just do things faster and better and to enhance the quality of ser- vices. We saw this in industry in the 1980s, in banking in the 1990s and lately in agriculture. Efficiency, avail- ability and quality have dramatically increased in all areas of our life, but for one, the delivery process of medi- cal services. We have seen huge leaps in technology, but the delivery sys- tem of medical and dental care has not changed in 300 years. This is why the cost of medical services to society is so unbearably high that we cannot continue like this. We have to reorganise ourselves and the way we work. According to research findings by Aalto University (2015), the existing way of working has an inherent wastage of 32 per cent of overall work time. How will digital technology be im- plemented in daily practice in the future? We are moving towards larger entities, mega-clinics and even giga- clinics! The most demanding specialty work will remain in smaller units, and geriatric, psychiatric and child care would remain similar. However, 80 per cent of the medical and dental work could benefit a great deal from considerable restructuring. Thank you very much for the inter- view. Swedental • Stockholm, 16–18 November 2016 Model-free crowns Learn about a family-owned dental laboratory from Denmark that made the digital leap and is now beating the competition. Dental products in focus With a comprehensive offering of the latest products in dentistry, there will be much for visitors to Swedental 2016 to see and do. What’s on in Stockholm Discover what beautiful and trendy Stock- holm has to offer for some relaxing time off this week in the “What’s on” section of today. » Seite 02 » Seite 06 » Seite 07 From 16 to 18 November, the Swedish capital once again welcomes dental professionals to Scandinavia’s largest dental show. The event is being held in conjunction with the Swedish Dental Association’s Annual Dental Congress under the theme “Movement: The mouth and the world—The roads ahead”. Visitors are invited to discover the latest trends in dentistry at Stockholmsmässan, the largest exhibition and convention centre in the Nordic countries. For the first time, the meeting will be held from Wednesday to Fri- day instead of Thursday to Saturday. Both the exhibition and the congress will run from 09:00 to 17:00 through- out the event. Up to 200 dealers from the region and elsewhere will be par- ticipating in the industry exhibition, showcasing their latest novelties and product highlights. Apart from the industry exhibi- tion, creative works by dental profes- sionals will be on display (to the right of Hall A). Aiming to capture the creativity that exists in dentistry, the Swedish Dental Association invited dental professionals to participate in an art exhibition during the event. Highlights of the scientific pro- gramme include the FluORO session, which will discuss the oral health ef- fects of fluoride, as well as its poten- tial association with various diseases and its toxicology. Also of interest and importance will be the lecture “Kulturkrockar i tandvården (Cultural clashes in dentistry)”, in which Anna Melle, a culture and integration con- sultant and author of several books on the subject, will seek to answer the question of how dentists can ap- proach and better communicate with foreign patients who have come to the Nordic countries owing to the re- cent refugee crisis. Moreover, the Swedish Dental Association will be launching a new programme to address the oral health of the elderly, titled “Munnen är allas ansvar! [The mouth is every- one’s responsibility!]”. Emil Broberg, third vice chairman of Sweden’s municipalities and county councils, and Dr Hans Göransson, Chairman of the Swedish Dental Association, will be introducing the new pro- gramme at the event on Thursday at 11:45. On Wednesday and Thursday evening, attendees will be able to mingle with friends and colleagues at the After Dent party, held from 17:00 to 19:00. On both days, Swedish pia- nist Ellinor Asp will be providing the musical backdrop for a relaxing end to the day. All information about the meeting, parallel scientific sessions and social events is available at www.swedental.org and via the new- ly launched Stockholmsmässan app, which is available for both Apple and Android phones. Swedental 2016 welcomes dental professionals to Stockholm Discover the future of dentistry at Stockholmsmässan “Medical & dental work could benefit from considerable restructuring” Megaklinikka founder and COO Heikki Pilvinen on sustaining competitive advantage in dentistry Heikki Pilvinen At the annual Swedish dental con- gress in Stockholm, Heikki Pilvinen will be presenting at the “Ledar- skap—en spännande utmaning för tandläkare (Leadership—An exciting challenge for dentists)” session, which takes place on Friday, 18 November, from 13:30 to 15:00 in Hall A5. © Stockholmsmässan © Scanrail1/Shutterstock.com © Schmidt Dentalkeramik