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industry Ortho Tribune U.S. Edition | AAO PREVIEW 20164 Why digital marketing? By Kaleidoscope Staff I t’s time to have a digital market- ing presence in your practice that sets you apart from the competi- tion. The competitive differences of Kaleidoscope, a digital market- ing tool, can have a huge impact in your lobby and reception areas. Digital marketing is important be- cause: • It builds and strengthens relation- ships. • New products and services will be discovered. • Sixty-five percent of people are visual learners. You want to make sure your digital marketing is providing fresh content and including what’s important to your practice. Kaleidoscope is doing just that! Kaleidoscope, a digital marketing tool, is offering an exciting new feature called “Automatic Updates.” Many Kaleidoscope clients have shared with us that they would prefer to handle information about their office for their display but would like everything else See how Kaleidoscope can make a difference for your practice to change automatically for categories such as Trivia, Life Tips, Nature and Travel. Now Kaleidoscope offers both full customization features, as well as automatic updates. When choosing a digital marketing tool, consider what Kaleidoscope offers: • excellent customer service • superior quality layouts, templates, backgrounds, and photos • wide variety of designed layouts and templates to choose from • a way to subtly market and display your personalized content • fast and easy setup, with the initial customization being completed for you by the Kaleidoscope team • an opportunity where your input is valued and often integrated in product enhancements Kaleidoscope asserts it leads the way in patient experience. It provides poi- gnant visual bytes and information that captures the attention of both parents and patients. The visual graphics and photos draw people in and engage them in learning more about the practice. Then there’s the added value of hav- ing Kaleidoscope Founder and President Charis Santillie help you and your un- derstanding of the orthodontic/dental market. Her 25 years of business accom- plishments in consulting, marketing and product launches encompass a va- riety of industries. She chose to launch her own marketing company, which has helped hundreds of orthodontic and dental practices achieve greater success. At the AAO To learn more about Kaleidoscope and how it can help you with digital marketing, visit booth No. 340 or request a brief online demo. You may also visit its website at www.theKaleidoscope.com. Santillie’s very personal experience in working with her dentist husband, Don L. Wilson, DDS, MSD, and helping to build his successful practice from the ground up gives her a unique perspec- tive and understanding of this industry. Seeing a true need for out-of-the-box marketing within the dental communi- ty at-large, Santillie designed and devel- oped Kaleidoscope, a digital marketing tool. You may recognize Santillie from her segment on “What a Great Idea” with Bob Circosta. Kaleidoscope is different from the competition and offers all of the above and more. The best way to find out about Kaleidoscope is to request a brief online demo or visit its website, www. theKaleidoscope.com. By AcceleDent Staff Now available in more than 3,000 orth- odontic locations in North America, Ac- celeDent® is being integrated into orth- odontic practices in the United States and internationally as standard of care for ac- celerated orthodontic treatment. AcceleDent is an FDA-cleared, Class II medical device that speeds up orth- odontic treatment by as much as 50 percent and relieves pain often associ- ated with treatment. Patients simply bite down on AcceleDent’s gently pulsating mouthpiece for 20 minutes daily, and the hands-free, noninvasive device employs patented SoftPulse Technology® that accelerates bone remodeling and tooth movement at the cellular level. Many respected orthodontists, includ- ing Dr. Sam Daher, Dr. Sonia Palleck, Dr. Jay Bowman and Dr. John Graham, choose AcceleDent as the preferred accelerated treatment modality because it has been clinically proven to address the two most common barriers to treatment: length of treatment and discomfort. Manufactured by OrthoAccel Tech- nologies, AcceleDent’s rapid adoption by orthodontists is credited to both a grow- ing body of clinical evidence supporting the device’s safety and effectiveness, as well as high patient satisfaction among AcceleDent users. AcceleDent attributes its success to both a growing body of clinical evidence, high patient satisfaction At the AAO To learn more about AcceleDent and how to offer the leading accelerated orthodontic treatment device at your practice, schedule a one-on-one consultation with an OrthoAccel representative by visiting www.booknow.so/ AcceleDentConsult. Orthodontists, treatment coordinators and staff members are invited to visit the OrthoAccel booth, No. 1141. In September 2015, a peer-reviewed arti- cle published in Angle Orthodontist titled “Pain Control in Orthodontics Using a Mi- cropulse Vibration Device: A Randomized Clinical Trial” reported that micropulse vibration, as used in AcceleDent, signifi- cantly lowers biting pain and overall pain during orthodontic treatment. Orthodontists such as Dr. Katie Graber, who practices in Illinois, say the reduc- tion in discomfort is a huge benefit of treating patients with AcceleDent. “This study clearly demonstrates that, in addition to faster tooth movement, AcceleDent provides ‘pure’ pain man- agement for orthodontic patients who frequently report discomfort during treatment,” Graber said. “I’ve found that patients and parents appreciate Accele- Dent’s reduction in discomfort because it eliminates the need for over-the-counter or prescription pain medication.” Another clinical trial appeared in the September 2015 issue of Seminars in Or- thodontics, and the results revealed that pulsatile forces, which AcceleDent em- ploys,significantlyacceleratetoothmove- ment. This prospective, double-blind, ran- domized, controlled trial, demonstrates that gentle, non-invasive vibration in- creases the rate of tooth movement. This scientific evidence reinforces the clinical results that AcceleDent provid- ers have been achieving with this medi- cal device for the past several years. The evidence is underscored by consistently positive patient reviews. In an indepen- dent survey, 100 percent of patients sur- veyed report they are satisfied with their experience using AcceleDent. “The strong support from orthodontists and consumers is how we know that Ac- celeDent is such a game changer for the orthodontic industry,” said Michael K. Lowe, president and CEO of OrthoAccel. “Orthodontists understand the science that makes AcceleDent work, and patients are eager to receive the benefits of accel- erated orthodontic treatment with Ac- celeDent.” OrthoAccel captured No. 69 on the 2015 Deloitte Fast 500 ranking of the fastest growing technology companies in North America. Among the top 100 companies ranked on the prestigious list are some of this era’s most dynamic and respected technology brands such as Tesla, Fitbit and Twitter. “The fact that OrthoAccel is the only orthodontic company ranked on the 2015 Deloitte Fast 500 shows the wealth of industry experience that our team has,” Lowe said. “As an innovation company, we remain laser-focused on revolutionizing the orthodontic industry by enhancing the patient treatment experience.”