Ortho Tribune U.S. Edition No.1, 2016

industry Ortho Tribune U.S. Edition | AAO PREVIEW 201610 AD “ MRC, Page 8 said. “Establishing MRC in America took longer than in Europe because the basics of our system were not taught in North American universities. Now there are several taking on MRC post-grad courses so pediatric and orthodontic specialists can work together to resolve health and orthodontic issues in growing children.” With awareness and acceptance es- tablished internationally, in 2015, MRC brought focus back to the Australian market. Farrell said that, just like in Eu- rope and the U.S., education was a central part of MRC’s operation in Australia. “2015 was a watershed year for MRC in Australia,” he said. “In November 2014, we opened our new training facility at our Queensland office. The first delegates to come for training were orthodontists and their staff from China, but I am pleased all our Australian courses have also been well-accepted by local dentists. All the Australian courses have been at capacity with special courses being put on for dentists and orthodontists from Japan, Taiwan, Korea and Singapore.” Farrell said MRC’s success demonstrat- ed how a willingness to be innovative and recognize opportunity as well as per- sistence and dedication could enable 21st- century dental professionals to adapt to a changing profession. “We have to understand that a niche market has a global reach, and you no longer need a lot of products to be suc- cessful,” he said. “One thing I’m certain of is that education is the key to a healthier and more prosperous future. It took us 20 years to figure out: It was all about educa- tion and get that message out globally.” At the AAO To learn more about Myofunctional Research Co. and its products, visit booth No. 1667. Myobrace Activities in French. MRC Europe Training Facility.

Ortho Tribune U.S. Edition No.1, 2016

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