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46 Dental Tribune Middle East & Africa Edition | January-February 2016 events Arrangements for IDS 2017 are well underway ByDentalTribuneInternational C OLOGNE, Germany: From 21 to 25 March 2017, the 37th Interna- tional Dental Show (IDS) will be held in Cologne. After a re- cord result last year, prepara- tions for the world’s largest and most important trade fair for the dental industry are already in full swing again. The organ- isers have announced that the application deadline for exhib- itors has been moved forward to 31 March 2016, as hall plan- ning will begin in April. Over 2,200 companies are ex- pected for next year’s IDS, with strong international represen- tation. Organiser Koelnmesse has already received many inquiries from potential new exhibitors from abroad. In 2015, 2,199 exhibitors from 59 countries and around 139,000 trade visitors from 152 countries attended the show. “According to a representative survey, about 90 per cent of the exhibitors from IDS 2015 are planning to participate at IDS 2017,”said Dr Martin Rickert, Chairman of the Association of German Dental Manufac- turers, which co-organises the event. Koelnmesse announced fur- ther results of the independent exhibitor and visitor survey in 2015, according to which 99 per cent of the participat- ing German suppliers had reached their key customers in their domestic market and 82 per cent their key accounts from abroad. Of the foreign exhibitors, 98 per cent had made contact with their inter- national customers and 95 per cent with their German key accounts. About 95 per cent of the exhibitors established new contacts with potential Ger- man buyers during the show, while 79 per cent of the Ger- man and 98 per cent of the for- eign suppliers acquired new international contacts. Moreover, more than three- quarters of visitors inter- viewed indicated their inten- tion to visit the 2017 IDS. About 80 per cent of German and foreign attendees rated the exhibition as either very good or good, mainly owing to the comprehensive product range and numerous new products showcased. Overall, 95 per cent of the visitors surveyed would recommend visiting IDS to business partners. As in previous years, Dental Tribune International (DTI) will be keeping its readers around the globe up to date by providing the latest news from the show. In addition to a daily issue of its IDS today newspa- per, which will be published in collaboration with DTI’s Ger- man affiliate OEMUS MEDIA, regular e-newsletters will be sent out during the five-day show to ensure comprehensive coverage. Exhibitors interest- ed in print and online adver- tising for IDS 2017 may consult the DTI Media Kit or contact the DTI sales team directly for special offers. More than 2,200 exhibitors are expected to attend IDS 2017. (Photograph: IDS)