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40 Dental Tribune Middle East & Africa Edition | January-February 2016 ortho tribune < Page 39 that used to take us lots of time in less time. I think the ortho- dontics has changed a lot, I also think there are ortho- dontists that haven’t changed with the profession and that some programs, training pro- grams haven’t done a good enough job of changing as the profession has changed. In my opinion the good orthodontist would do a combination of re- membering what they have learned at school with learn- ing new things. Dr. Philippe Van Steenber- ghe, Belgium: Yes, the objec- tives are really not the same, the profession itself became richer. We can obtain every- thing, we have to learn to do it. DTMEA/CAPPmea: What is usually your audience at such events, are the delegates older or younger? Does it in- fluences your presentation? Dr. Stuart Frost, USA: I try to find out from whoever is put- ting on the course what the au- dience is. Many times the audi- ence is a mix of older dentists or orthodontists that has been treating cases for 30 years and all the way down to residents that are still at school. I want to know all that before the lec- ture so I can be able to talk to all ages of orthodontists and help to apply it to them. Dr. Jeff Kozlowski, USA: I try to teach from my mistakes, I have learned from my own mistakes. I look how I have done the case, there are no bad mistakes just things that you could have done better, could have done differently. So I try to expose those when I pres- ent, it helps the audience to see the thought process instead of saying “oh that’s how he did it”, it should be: ”that’s how he did it but this is how he could have done it or this is how we could have made it better”. That’s gives them discovery you had from learning from your mis- takes. It shortens their time to learn it because they hear about the mistake before they make it. Maybe the mistake is a wrong word, different ap- proach would be better. Dr. Philippe Van Steenber- ghe, Belgium: I always do the same when the audience is mixed. I come back to the ba- sics like definitions, calcula- tion and then from theory and slowly to practical. It is like seeing the movie, first time when you see the story and the second time you put more at- tention of the roles of the actors and during the third time you see more details. What I mean is that in different presentation people will be attracted by dif- ferent parts. DTMEA/CAPPmea: What is the best career advice you have ever received and would like to share with your colleagues? Dr. Stuart Frost, USA: I think the best career advice I can share are 3 things. You need to know who you are as a person and then know what kind of practice you want to have and then set goals and where you want to be in five years. I think all that helps us to have a good practice. Dr. Jeff Kozlowski, USA: My career advice in the orthodon- tics is this: You can do and be whatever you want to be. If you don’t like orthodontics then do something else. If you love orthodontics and want to do more of it then do more of it. Find the way to have more pa- tients to come to your office. If you want to open an office and work one day a week, you can do it. You can open one day a week, to have two staff mem- bers you can take six days off a week and you probably could make enough money to sur- vive and be happy and travel. My career advice is, it is not only for the orthodontists, you can be whoever you want to Dr. Jeff Kozlowski, USA “Simply, be creative and think about good treatment planning and mechanics.” - Dr. Jeff Kozlowski be and it doesn’t matter where you are in your career, you can decide what really makes you happy. Dr. Philippe Van Steenber- ghe, Belgium: To take time to learn the basics and not di- rectly to go to digital orthodon- tics. It works the same as when learning piano or dance. Interview with Tarek Haneya: “...being closer to the customers and dealers is a key to success...” ByDentalTribuneMEA/CAPPmea D UBAI, UAE: DTMEA / CAPPmea had a plesure to talk to Tarek Haneya, Area Sales Manager - Middle East & Turkey from Ormco. DTMEA/CAPPmea: Dear Tarek, a pleasure to be able to interview you. It has been 3 years now since the open- ing of the Dubai office where you started as the Area Sales Manager for the region Mid- dle East & Turkey. How do you evaluate your activities since 2013? Tarek Haneya: First of all I’d like to thank you for being here and sharing this successful event with us. Ormco has been growing in the region since we opened Dubai office, we learnt that being closer to the cus- tomers and dealers is a key to success, today we are winning more market share and we are leading the business in most of the markets in the region. DTMEA/CAPPmea: One of the reasons for opening in MEA was the need to be pres- ent in the day to day business in the region, how do you rate Ormcos’ amongst the competing companies in the industry? The end users are the core of our business, in an industry that depends mainly on build- ing the relationship and have the day to day business inter- action we believe that today we have advanced in this di- rection, keeping in mind that there is still a room for devel- opment. Ormco, as all other competing companies, fully understand this need and is working continuously to de- velop the presence within dif- ferent markets. Today we are stronger in India and Saudi Arabia, and we have our people there making sure to deliver the message to all our customers that we want to be always their preferred part- ner and ready to support fur- ther in educational activities. DTMEA/CAPPmea: Last month, December 2015 the 2nd Ormco MENA Sympo- sium was successfully orga- nized at Emirates Towers by your team. Were there any new systems/products intro- duced this time around? Today we stand strong in our achievements and product offering portfolio, with (DA- MON) range being our core line of business we introduced (DAMON Clear 2) as a modi- fied clear self-ligating bracket from the first version, to adapt to our customers’ needs. We have also modified our digital software (Insignia) and made it as simple and effective as possible. Many more exciting projects are currently in the last stage of development and will be launched in the coming few months. DTMEA/CAPPmea: Apart from this bi-annual event, how do you further educate your potential and existing clients? We are running lots of educa- tional courses within the re- gion, for example in 2015 we have organized 30 different courses to educate our end us- ers, and we participated in all main congresses within the region in which we also had pre congress type of course along with (lunch and learn) a VIP dedicated courses for our top accounts. We have also launched our KOL Study Club, where we put together the most experienced loyal users from different re- gions within the dealer mar- kets network (ME, India, CEE and Africa) to exchange expe- riences and get the chance to practice on how to be a suc- cessful presenter. The aim of this is to build a new base of Local Experienced Speakers that we can always depend on to educate their colleagues in their respective markets by be- ing part of Ormco educational team. DTMEA/CAPPmea: With the new year just beginning, what are the plans of Ormco in 2016? In addition, to what I men- tioned further, we will contin- ue doing our job being closer to customers, with special focus on selected markets where we are planning to be presented much stronger than 2015. For example India will be an area of focus and we will have our 1st ORMCO Symposium in India in April 2016 and many more regions with such excit- ing projects and events. DTMEA/CAPPmea: Is there anything else you would like to share with us? I would like to thank you again for being here with us. For all valued readers and followers: stay tuned with us, you are the biggest part of our success. I would also like to mention the Ormco mission statement that guides us in our daily work (Creating beautiful smiles through leading innovation and passionate collaboration with our customers). “We are running lots of educational courses within the region, in 2015 we have organized 30 different courses to educate our end users, and we participated in all main congresses within the region in which we also had pre congress type of course along with a VIP dedicated courses for our top accounts.”