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Dental Tribune United Kingdom Edition | 6+7/201508 BUSINESS By DTI COVENTRY & BIRMINGHAM, UK: For almost a decade, the Ricoh Arena has been unsuc- cessfullywaitingforPremiere league football to return to Coventry. Besides being the home of one of Europe’s most progressive rugby teams, the complex was extended in re- cent years to host a number of different events including concerts and exhibitions. In October, a new attraction was added, as global dental equipment manufacturer Planmeca opened its new headquarters for the UK and Ireland inside the complex as part of a new marketing cam- paign to heighten awareness of its brand throughout markets in the British Isles. With Planmeca’s Senior Vice President Tuomas Lokki from Fin- land attending as a special guest, the company’s representatives, partners and associates celebrated the opening together during the BDIA Dental Showcase. “This is a new era for Planmeca UK and our new home is one of the most important foundations from which success can be built upon. This new facility offers the perfect environmenttodiscoverourrange of digital imaging solutions, world class CAD/CAM system and our range of highly innovative digital dental units,”Lokki said. According to Planmeca UK Man- aging Director Karl O’Higgins, to whom Dental Tribune had the op- portunitytospeakinBirmingham, the new facilities will offer im- proved logistics for distribution and training. A new customer ex- perience centre will feature adedicatedCAD/CAMtrain- ing zone alongside a full range of 3-D imaging ma- chinesshowcasingthelatest in the field. The showroom will also includes Planmeca’s range ofdigitaldentalunits,which are all combined through the comprehensive and modular Romexis software. It can bequicklytransformedintoasmall conference and event facility capa- bleofhostingcoursesforupto 40 delegates, O’Higgins said. “Planmeca hasn’t exploited its opportunities across the UK and Ireland for many years,” he commented on the opening, “With the new of- fice we wanted to emulate our global headquarters in Helsinki but with a size that is appropriate to the market.” “Our team put in a lot of hard work and hours into the new office, whether it be building a sophisti- cated digital dental unit or putting an AD system into the ceiling. The finalresulthasclearlyexceededour expectations,”O’Higgins added. Plans to relocate the company’s UK headquarters to Coventry took shapeearlierthisyear.Priortothat, Planmeca had operated from its former headquarters in Stevenage in Hertfordshire. At the end of last year, the company parted with its consumables business, Plandent, which was acquired by Henry Schein UK. PlanmecamovesitsUKbasetoCoventry Global dental equipment manufacturer opens new head office inside Ricoh Arena By DTI LONDON, UK: Celebrating the 50-year anniversary of the first successful osseointegrated implant ever placed in a patient, experts from all around the globe recently gathered in East London for the Nobel Biocare Team Conference. In additiontotheachievementsofthe last decades, they discussed future concepts and prospects in the field of dental implantology. Held in The Brewery, the former site of the Whitbread brewery, the event was the latest in a se- ries of international expert symposia that Nobel Bio- care has held in cities around the world this year, including Los Angeles, Hong Kong and Monaco. AccordingtoUKmarketing manager for Nobel Biocare Glenn Rhodes, up to 400 professionals from the UK and abroad attended the symposium in London, which also saw an appearance by Nobel Biocare CEO Richard Laube who acknowledgedtheachievementsof his company this year, particularly in view of its transition into the Danaher group. He said that Nobel Biocare will continue to provide innovation in the future. “There is definitely more to come,” Laube promised. “Being a part of such a big dental platform in the UK, we are already starting to see the benefits of thatcross-working,”Rhodesadded. “Thereisalotofpotentialherewith new opportunities to deliver more solutions to more professionals, to help our customers treat more pa- tientsbetterandinturnimproving thequalityoflifeofmorepatients.” UShealthconglomerateDanaher acquired the Swiss Implant special- ist at the end of last year. Following the transition, Nobel Biocare intro- duced a number of new products in the UK market this year, including new complete posterior solutions withtheNobelParallelConicalCon- nect (CC) and the NobelActive Wide Platform (WP) implant systems. “The Angulated Screw Channel (ASC) abutment and Omnigrip toolingisalsoflyingofftheshelves, because it offers enhanced access forposteriorrestorations,aswellas fantasticrestorativepossibilitiesin the aesthetic zone,”Rhodes said. Attendeesoftheconferencewere able to experience and discuss these and the company’s other latest innovations, such as new additions to the wide-platform NobelActive and the All-on-4 treat- ment concept with zygo- matic implants, in London. The two-day event also of- fered a number of lectures, master classes and work- shops on a wide range of topics, including peri-im- plantitis and immediate im- plant placement. Overall, the meeting gathered 26 leading speakers for the conference, according to Scientific co- chair Prof. Daniel van Steen- berghe from Belgium, who also invited attendees to par- ticipateintheFoundationfor Oral Rehabilitation, an in- dependent,internationalini- tiative, founded in 2013 and endowed by Nobel Biocare. “The energy from the re- cent conference shows that the profession is really behind Nobel Biocare and the solutions we offer. With this and so much more to of- fertheprofession,wewillcontinue strivingforexcellenceandlookfor- ward to what we will achieve in the future,”Rhodes concluded. Something to celebrate Nobel Biocare event series reaches final point with London meeting Showroom with Planmeca dental unit. Nobel Biocare CEO Richard Laube. Up to 400 attended the two-day event. Karl O’Higgins. DTUK0615_08_Business 27.11.15 12:23 Seite 1 DTUK0615_08_Business 27.11.1512:23 Seite 1