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Dental Tribune United Kingdom Edition | 6+7/201504 UK NEWS By DTI LONDON,UK: Maintaining a dental practice on the high street can be a complex endeavour, particularly in the capital, where setting one’s practiceapartfromtherestisoften key to long-term success. The new CuradenDentalClinicthatrecently opened in Mayfair is seeking to do exactly that. Conveniently located right in the heart of the city, only a 5-minute walk from Oxford Street, it is ready to take the city by storm with a holistic prophylaxis ap- proach called“Prevention-One”. ThebrainchildofUeliBreitschmid, founder and CEO of Swiss preven- tative product specialist Curaden, and Zurich dentist Rolf Kufus, this practicebrandingconceptinvolves not only a comprehensive product range, including toothpaste and -brushes under the well-known CURAPROXbrand,butalsotailored teaching programmes developed to help dentists better communi- cate the importance of oral health prevention to patients. “Thereisagreatdealoftalkabout prevention nowadays and how important it is, but the reality is that teeth are often extracted un- necessarily and replaced with an implant, for example,” said clinic manager Patricia Adam.“With Pre- vention-One, in contrast, patients are intended to be healthier and happier with their smiles.” Adam knows exactly what she is talking about. As a trained dental hygienist, she learnt all about the unique concept when working at Kufus’s dental practice in Switzer- land for several years. While the offer to develop and manage the first Curaden-branded practice in the UK initially came as a surprise for the native German, she soon adapted to the idea, despite the challenges that came with moving to another country and transform- ing an existing dental practice that did not meet the requirements for the new clinic. “We certainly had to deal with a lot of regulations during the last few months, but we are happy that it all came toge- ther in the end,” she explained. According to Adam,ittookalmostayeartobring the site up to standard, culminat- ing in a much-anticipated public opening in October, during which old and new patients had the first look at the now sleek and modern premises, defined by a simple but atmospheric colour scheme. “A highlight of the CURAPROX product range is the new white and black toothpaste and we wanted to see that contrast reflected in the practice interior,” Adam said. “At the same time, we wanted to maintain a bit of Curaden’s her- itage; therefore, we also incorpo- rated the company’s characteristic blue, as well as the Swiss cross, here and there.” In order to accommodate the busy lifestyles of most Londoners, the clinic is open until late and on certain Saturdays. According to Adam, the last few weeks have seen many former patients return- ingandstartingtorecommendthe practicetotheirfamily,friendsand colleagues. “We have also seen many pa- tients presenting for a second opinion on their dental problems,” she said. All staff members, from the receptionists to the practitioners, undergo Curaden’s iTop training on a regular basis, a three-level programme on the demonstration and explanation of prophylaxis as more than just fluoridation. In the longrun,theconceptisintendedto change the role of the dental prac- tice,movingawayfromrestoration towards prevention, while ensuring the practice remains profitable. “Therefore, it is important that every member of the staff be able to explain the principles and products of our philosophy to the patient,”Adam emphasised. The clinic offers the complete spectrum of dental treatment, rangingfromcheck-upstoimplant therapy.Aseparatewhiteningroom is to be established in the months to come, although whitening pro- cedures, according to Adam, are al- ready part of the clinic’s extensive offering. Located at 73 New Bond Street in London, the Curaden Dental Clinic is open Monday to Friday from 9:30 to 18:00 (except Thurs- days, from 10:30 to 19:00) and on the first Saturday of the month. More information is available at www.curaden.clinic and via e-mail (newbondstreet@curaden.clinic) or telephone (+44 20 7499 9806). Bravo Marathon Portable III Powerful, portable micromotor Allows working without socket, ideal for home visits Infinitely variable motor with backward- and forward running (4,000 – 35,000 r/min) Lithium-ion accumulator for longer working times of up to 12 hours, recharging time approximately 5 hours Only for extraoral works May be attached to the belt, space-saving Suitable for every standard hand and contra-angle piece with plane shaft without intra-spray and without light conductor Bravo Mikromotor Marathon Portable III Contents: Motor, battery recharger and belt bag REF 452 130 www.hagerwerken.de Tel. +49(203) 99269-0 Fax +49(203) 299283 AD n c in London A new dental destination Dental Tribune paid an exclusive visit to the new Curaden Dental Clinic in London Clinic manager Patricia Adam. The clinic opened in October. Practice interior. DTUK0615_04_News 27.11.15 12:18 Seite 1 or telephone (+442074999806). REF 452130 DTUK0615_04_News 27.11.1512:18 Seite 1