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Dental Tribune United Kingdom Edition | 6+7/201510 BUSINESS By DTI BIRMINGHAM, UK: Unlicensed tooth whitening is putting the health of an increasing numbers of patients in the UK at risk, ac- cording to reports. With its new Zoom! QuickPro home whitening solution, Philips intends to offer notonlyasafealternativetothese potentially harmful products but alsoonethatmakestoothwhiten- ing easier and faster at the same time. Introduced to the UK market for the first time today at the BDIA Dental Showcase in Birm- ingham, the solution saves valu- able chair time by quickly sealing a 6 % hydrogen peroxide whiten- ing varnish on the teeth instead of using custom-made trays, thereby reducing leakage and irritation of soft tissue. After 30 minutes, the varnish can then simply be dry brushed or wiped off by the patient, according to Philips. Company representatives told members of the press this morn- ing that studies have shown that Philips Zoom! QuickPro 6 % can whiten teeth by up to four shades in as little as four days. Recommended especially for practices with limited space or staff to carry out whitening pro- cedures, or that have previously not focused on home whitening, it can be used as a stand-alone product, after chairside treat- ment or to improve the results of previous whitening efforts. “Many patients who used to buy over-the-counter whitening productsstillwanttowhitenwith the convenience of a home-use kit. Philips Zoom! QuickPro pro- vides an affordable but profes- sional whitening solution with that convenience,” commented tooth whitening expert Dr Zaki Kanaan. “For dentists who do not major on whitening procedures, Zoom QuickPro is simple to pro- vide, requiring little professional time,andisprofitabletotheprac- tice.” Zoom! QuickPro will be avail- able to dentists throughout the UK as of now. In addition to the extension to the Philips Zoom! line of tooth whitening products, the company is introducing new variations and brush heads to its Sonicare electric toothbrush range. BDIA sees launch of new home whitening solution by Philips By DTI BIRMINGHAM & WEYBRIDGE, UK: Simultaneously to launches in eastern and western European countries, Oral-B has put its whitening solution 3D Whitestrips on the UK market. The product was officially introduced to dentists at the recent BDIA Dental Showcase in Birmingham and is exclusively distributedbyhealthcareproducts provider Henry Schein. Requiring only one consultation by a dentist, the whitening pro- cess with 3D White Whitestrips can be entirely performed by patients at home. According to the manu- facturer, the solution provides visible results that can last for up to 12 months after only 14 days of treatment. Conforming to European leg- islation, Whitestrips are thin, flex- ible polyethylene strips coated with 5.25 % hydrogen peroxide that adapt to the shape of the teeth and are easy to apply, the company said, providing con- sumerswithasecureandeffective solution to improve their appear- ance. “3D White is committed to pio- neeringnewwhiteningtechnology and Whitestrips represents our mostadvancedwhiteningsolution yet,” remarked P&G Oral Care GlobalMarketingDirectorStephen Squire. 3D Whitestrips have been avail- able to dentists in the US for over a decade. According to Oral-B, over 30 million kits have been sold since the product was first launched to the market 14 years ago. In addition to the UK, Ger- many, Spain and Portugal, the solution is expected to be intro- duced to more markets in Europe in a larger roll-out starting in 2017. In addition to Whitestrips, the 3D White product range consists of toothpaste, toothbrushes, floss and mouth rinses. BDIA Dental Showcase attendees watching aWhitestrips presentation. 3D White Whitestrips available to customers in Britain By DTI BIRMINGHAM,UK: TePe’s wide as- sortment of interdental cleaning products has an option for every- body. For those patients who find it difficult to floss or who are new to interdental cleaning aids, the company has recently intro- duced a convenient solution with the EasyPick. The new device is now available in markets in the UK and Ireland. Developed and manufactured in Sweden in close collaboration with dental experts, the EasyPick has a firm and pliable core coated withsilicone,whichnotonlyfeels comfortable on the gingivae but also cleans effectively, even in the posterior area, the company said. According to TePe, this optimal balance between flexibility and stability is what makes it unique in comparison with other inter- dental devices available on the market. “It is easy to use and so flexible you can even access molar sites. Good at cleaning out interdental spaces. Very good grip handle,” GranthamdentalhygienistHelen Raitt commented. Dental patient Jane Bewick said of the interdental device: “Very easy to insert, even into thesmallestgaps.Theylookgood, are durable and easy to grip.” Owing to its conical head, the EasyPick is suitable for the clean- ing of medium or large inter- dental spaces. TePe announced that it can be used as stand-alone or to complement other inter- dental cleaning devices. A free pocket case comes with each pack for use on the go. The company offers an instruc- tional video on the internet at www.tepe-easypick.com. AlargereplicaoftheEasyPickondisplayattherecentBDIADentalShowcaseinBirmingham. New interdental cleaning product from TePe an“easy”pick DTUK0615_10_Business 27.11.15 12:24 Seite 1 DTUK0615_10_Business 27.11.1512:24 Seite 1