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Dental Tribune U.S. Edition | February 2015a14 Ad INDUSTRY NEWS of the Rhein USA group, will be attend- ing two upcoming dental-lab meetings to personally provide information about the many innovations developed by the Rhein Research Labs. Two lab meetings in late February Rhein’83 USA will be exhibiting at the following events in February in Chicago: Removable prosthesis company presenting latest technical innovations at lab meetings in Chicago • At the 2015 Cal-Lab Association An- nual Meeting, Rhein’83 will be in booth No. 42 in the Ontario Room at the Westin Hotel on Michigan Avenue for the Manu- facturers Exhibits, which will take place from 4–6 p.m. on Thursday, Feb. 26. • At the 2015 annual LMT Lab Day, the Rhein’83 representatives will be in booth No. H29 in the meeting’s exhibit hall at the Hyatt Regency Chicago on East Wack- er Drive from 1–6 p.m., Friday, Feb. 27, and from 8 a.m. to 4 p.m. on Saturday, Feb. 28. How to contact Rhein’83 For more information or to make an ap- pointment, contact Rhein’83 distributor American Recovery in person or by mail at 466 Main St., New Rochelle, NY, 10801, by telephoning (800) 233-6559, faxing (914) 633-6363, by sending an email to jtambasco@american-recovery.com or by visiting www.rhein83usa.com. (Source: Rhein’83) With 32 years of experience, Rhein’83 is considered to be a world leader in design and production of precision dental at- tachments on removable prostheses. Gianni Storni, technical director of the company, and Joe Tambasco, president Rhein’83 to be at the Cal-Lab Association Annual Meeting and at the 2015 LMT Lab Day Dentatus president: Sales aren’t the focus by Robert Selleck, Dental Tribune Bernard Weissman has some straight- to-the-point advice for would-be dental- product inventors: Don’t worry about how many units you can sell. Try not to even think about that. “There are too many things that can get in the way of the initial purpose of how an invention or improve- ment can make things better for dentists and patients,” Weissman said. Weissman, president of Dentatus USA, knows what he’s talking about: During his 60-year career, he has patented nearly 100 dental devices, some of which have sales in the tens of millions. Again, though, according to Weissman, sales were never the focus. “I never al- lowed myself to project sales on paper or even in thought,” Weissman said in an in- terview on the exhibit floor of the recent Greater New York Dental Meeting. “The only thought that matters is: ‘Will it im- prove dentistry?’ If it does, and everything is correct, the profit will come.” Chicago BOOTH NO. 3744 ” See DENTATUS, page A16 Bernard Weissman, president of Dentatus. Photo: Robert Selleck, Dental Tribune