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Dental Tribune U.S. Edition | February 2015a12 Ad INDUSTRY NEWS Cutting-edge products, competitive prices By Cefla Dental Group Staff Cefla Dental Group is a leading source of some of the world’s most techno- logically innovative and revered dental brands, including the MyRay, NewTom, Anthos and Stern Weber brands now sold in North America. Cefla’s multi-faceted organization and experienced engineer- ing staffs ensure that we are in touch with professional changes and require- ments throughout the world and can help drive the evolution of the industry. Cefla Dental is part of Cefla s.c., a pri- vate, employee-owned cooperative with headquarters in Imola, Italy. In business for more than 80 years, our employees are also owners who are highly involved in the corporate structure. We operate with long-term sustainabil- ity in mind, not simply short-term prof- its. We work diligently to foster principles of cooperation throughout the organiza- tion and as such are able to benefit from synergies in every aspect of design, engi- neering and manufacturing. Our broad range of experience and ca- pabilities have made Cefla Europe’s No. 1 dental-chair manufacturer. As such, Ce- fla Dental Group is able to draw on syn- ergies from design through manufactur- ing, employing the highest standards in every phase. This means our custom- ers get cutting-edge products at world- competitive prices. Our North American headquarters is based in Charlotte, N.C. From here, we provide outstanding customer service and technical support, along with ware- housing of new products and a complete spare-parts inventory. We have a nation- al network of certified technicians to as- sist our dental dealer partners in provid- ing on-site training, service and repairs where necessary. Cefla Dental Group includes these lead- ing brands: • MyRay: Offers a broad product range of imaging solutions for all 2-D and 3-D applications with exceptional image quality. This includes 2-D and 3-D CBCT panoramic imagers, DC X-ray units, wired and wireless digital intraoral sen- sors,intraoralcamerasandarobust,user- friendly imaging software platform. • NewTom: A pioneer of cone-beam 3-D imaging in the dental market and contin- ued global leader, NewTom continues to set new standards in the industry. New- Tom products are engineered to provide exceptional image quality, accuracy and flexibility while minimizing patient ra- diation exposure. • Anthos: Recently launched in North America, the Anthos line of operatory chair packages offer a level of technol- ogy, function and esthetics never before seen from a manufacturer in the U.S. market, according to Cefla. With a wide variety of standard and optional accesso- ries and a wide range of delivery options, Anthos can accommodate any advanced practice. • Stern Weber: Innovators in combin- ing technology and ergonomics of the patient treatment center, Stern Weber continues to set the standard for dental units in patient and practitioner com- fort. Stern Weber also offers a wide vari- ety of products and accessories. Combining ongoing innovations with a customer-oriented focus means the den- tal practitioners’ needs are addressed in a timely fashion, with an eye on the future. Because we have multiple contacts across Europe and North America, with knowl- edgeable research and development teams at all divisional headquarters, we have the capability to be apprised of in- dustry changes across the globe. Cefla Dental Group has a national network of certified technicians to assist its dental dealer partners in providing on-site training and service. Photo/ Provided by Cefla Dental Group Chicago BOOTH NO. 4632 ing to be acceptable at the try-in, we can make adjustments to it then. Maybe it’s a situation where a Valplast, or any flex- ible RPD, is just not going to work because (the patient) can’t deal with the tissue coverage. Maybe they need to switch to a metal RPD; we can do a different design.” This technology allows for a great amount of improvement, not only for the clinician and technician but for patients as well. Patients who arrive at the dental office for a try-in appointment will find more comfort in knowing exactly what they are getting and the steps it takes to get there. When we are knowledgeable about the work we do, our patients will be able to trust our product and us more. “ STORY, page A11 Cefla Dental Group brands include MyRay, NewTom, Anthos and Stern Weber