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news10 Show Preview IDS Cologne 2015 The overall concept of IDS will re- mainunchangedwithDealers’Dayon Tuesday, 10 March, and the Speakers’ Corner in Hall 4.1. The Generation Lounge for students and young den- tists is also back and is being organ- isedbytheFederalAssociationofDen- tal Alumni in Germany (Bundesver- band der zahnmedizinischen Alumni in Deutschland). New to IDS are Ca- reer Day and the Know-how Tours. Thesearesupplementedbytheprofes- sional offering from the German Den- tal Association and the Association of German Dental Technicians’ Guilds (Verband Deutscher Zahntechniker- Innungen). With Career Day, you are seek- ing to appeal to young dentists. Is this age group becoming increas- ingly important? IDS is a meeting point for dentists and dental technicians, as well as rep- resentatives of the industry, and re- search and development. As a result, we have professionals of all ages visit- ing the show. By professionals coming together and sharing experiences, young den- tists may benefit from the knowledge of the older generation. Just like in other industries, it is the new genera- tionthatisgoingtoshapethefutureof our field. In this manner, we are sup- porting them in their professional de- velopment. Forthefirsttime,IDSwillalsobe offering the Know-how Tours. Who is the target audience for this? This novelty at IDS 2015 is in- tended to allow visitors, particularly thosefromoutsideEurope,tovisittwo representative dental practices in Cologne on three nights during the show. There, they will have the oppor- tunitytoexchangeknowledgewithfel- low colleagues and experience inno- vationsandtechnologiesalreadystan- dard in German dentistry for use in their own practice. Ratesforhotelroomshaverisen again this year. How have you re- sponded to this? We have a special service for visi- tors and exhibitors seeking accommo- dation. In order to be able to offer the best possible rates, Koelnmesse has partnered with 120 hotels in Cologne and surrounding areas. In total, 90,000bedshavebeenmadeavailable and can be booked through the IDS homepage. For IDS, however, it is al- ways recommended that visitors plan and book hotel rooms very early on. Cologne also boasts a very large commuting area within the Rhein- Ruhr zone. Public transport connec- tions are excellent, so visitors who have booked a hotel outside of Colognecanstillreachthefairground within a reasonable period. This way, onehasmoreflexibilitywithregardto pricing. Those who would prefer to stay in Cologne should plan ahead to ensure that they can secure their accommo- dation of choice. HowdoesthegrowthofIDScom- pare to that of other Koelnmesse events? It is fair to say that Koelnmesse is the number one trade show location for many industries. It also remains one of the largest organisers of trade shows worldwide. A clear advantage is our modern venue, which is located right in the heart of the Rhein-Ruhr economic zone. It is also only a stone’s throw from the Cologne city centre and, therefore, can be reached by pub- lic transport in a short period. Overall, we organise over 80 exhi- bitions, conferences and guest events for many different industries. Twenty- five of these events are among the leading trade shows in the world and, therefore, their scope is highly inter- national. These are shows for interior design, food, and interactive games and entertainment, for example. A leading trade show for the dental industry, IDS is an important cornerstone of our growing exhibi- tion portfolio. It is also a consistent growth engine, which means that Koelnmesse is able to achieve growth in all of its events and to generate positive economic effects for the whole region. Thankyouverymuchforthisin- terview. SCANDEFA invites you to exclusively meet the Scandinavian dental market and sales partners in wonderful Copenhagen. Why exhibit at SCANDEFA? SCANDEFA is a leading, professional branding and sales platform for the dental industry. In 2015, the fair presents a new format with two fair days, a new price structure at the Annual Meeting. In addition to sales, branding and customer care, the new format gives you the opportunity for net- and competence development. SCANDEFA is organised by Bella Center and held in collaboration with the Annual Meeting organised by the Danish Dental Association (tandlaegeforeningen.dk). scandefa.dk SCANDINAVIAN DENTAL FAIR 16 - 17 APRIL 2015 Who visits SCANDEFA? In 2014, over 10.000 dentists, dental hygienists, dental assistants and dental technicians visited SCANDEFA. More than 50 % of the visitors were looking to meet new suppliers, more than 60 % were seeking new products and professional inspiration, and more than 50 % intended to buy products/solutions. How to exhibit Please book online at scandefa.dk or contact Sales & Project Man- ager Mia Clement Rosenvinge mro@bellacenter.dk/+45 32 47 21 33. Where to stay during SCANDEFA? Two busy fair days require a lot of energy, and therefore a good nights sleep and a delicious breakfast are a must. We offer all Comwell Scandinavias largest design hotel and Crowne Plaza one of the leading sustainable hotels in Denmark. We also offer free and easy shuttle service transport between the airport, the two hotels and Bella Center. Welcome to the 48th SCANDEFA - the leading annual dental fair in Scandinavia AD “A leading trade show for the dental industry,IDS is an important cornerstone of our growing exhibition portfolio.” ª The costs for dentists establishing theirownpracticeinGermanyhavein- creased significantly, according to a report published by the Institute of German Dentists, a joint institution of the German Dental Association and the National Association of Statutory Health Insurance Dentists. The report shows that the costs for opening a pri- vate dental practice totalled approxi- mately €427,000 in 2013—5 per cent more than in the previous year. An ex- pert has called for policy to be amended. According to the report, taking over of an existing practice was the most common form of dental business start-up in 2013. Sixty-eight per cent of dentists chose this path to inde- pendence over establishing their own practice. The costs involved in take-over amounted to approximately €300,000, roughly the same as in 2012. “For medical care to continue at the current high level and to be com- prehensiveandofferedclosetothepa- tient’sresidence,weneedenoughden- tistswhotakepleasureintheirprofes- sion and practise it with commitment and are willing to take the risk of self- employment,” asserted Dr Wolfgang Eßer, head of the National Association of Statutory Health Insurance Den- tists.“Inthisrespect,oursocietyhasto be asked whether young dentists can bemotivatedtotakesuchastepunder the existing conditions in the foresee- able future.” For Eßer, politics contribute to the uncertain future of young profession- als in the country. According to him, there is no planning security owing to frequent government intervention. In addition, excessive administrative burdens take up time necessary for treatment. Furthermore, practices are placed under significant pressure caused by increasing competition and the economisation of health care. “Contract dentists are better able toorganiseanddevelopdentalcarein- dependently. We therefore demand a clearstatementofpolicyontheprinci- pleofself-administrationofourprofes- sion and of self-employment. This is one of our central concerns,” said Eßer. Dental practice costs in Germany keep increasing © SMA Studio Shutterstock.com ager Mia Clement Rosenvinge mro@bellacenter.dk/+4532472133.