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today IDS Cologne 2015 Show Preview

news06 Show Preview IDS Cologne 2015 With registrations in early January already surpassing those for the 2013 show, a record number of dental com- panieswillbeatthenexteditionofthe International Dental Show (IDS). Over 125,000 dental professionals are also expected at the world’s largest dental showcase, which will be held in Cologne in Germany in about a month’s time. today international had the opportunity to speak with Chief Operating Officer Katharina C. Hamma about the challenges that come with organising such a large event and what new offerings visitors can look forward to this year. today international: According to the latest figures released by the Association of German Dental Man- ufacturers, the domestic market for dentalproductsandserviceshasex- hibited very strong development over the last two years. Would you consider this to be the main reason for the ongoing growth of IDS? Katharina C. Hamma: The prospects for the International Dental Show 2015 are excellent once again andinMarch,Colognewillbecomethe global meeting point for the interna- tional dental industry. We are expect- ing more than 2,150 companies from 56 countries at the world’s biggest tradefairfordentistryanddentaltech- nology a new exhibitor record for IDS. Of course, the strong German do- mesticmarket,allsectorsofwhichare traditionally completely covered at IDS, makes a large contribution to- wards the success of the industry’s leading trade fair. Thus, the current growth recorded by the International Dental Show is attributable to the participations from abroad. In 2015, theshareofinternationalexhibitorsis 70percent,whichmeansasignificant increase has been achieved compared to the previous event. Which countries do they come from? The international scope and the breadth and depth of products and services on offer at IDS are unique on a worldwide scale. This is underlined by the ongoing success story of IDS, to which a new chapter is added every two years. At this point it looks like more for- eign companies than ever will be at- tending the show. Here in Cologne, theycanreachcustomersfromallover the globe, while visitors can learn about the latest innovations from den- talmanufacturersfromEurope,North and South America, the Middle East and Asia Pacific. After Germany, the countries with the largest share of ex- hibitors are the US, South Korea, China, France, Switzerland, Taiwan, Turkey, Israel and the UK. Overall, there will be 16 joint booths at IDS, which are being organised in collabo- ration with public or private export promotion organisations and associa- tions. With regard to visitors, approxi- mately 50 per cent came from outside Germanyin2013.Overall,wesawpeo- ple attending from 149 countries. In addition to large contingents from the key markets in Europe (France, Italy andtheUK),ourgrowthwasdrivenby increasingparticipationbydentalpro- fessionalsfromEasternEurope,partic- ularly from the Balkans. Attendance by those from North and South Amer- ica also increased significantly. Most new visitors are mainly from the Mid- dle East and East Asia, however. Connecting existing technolo- gieswillbeamainfocusatIDS.What challenges does this development pose in terms of infrastructure and logistics? That is right. Every two years, the IDS is a technical and logistic chal- lenge, which we always master with exceptional success together with the GFDI,thankstoourexperienceandca- pabilities. Numerous exhibitors carry out elaborate live demonstrations at their stands or present state-of-the-art devices and equipment. Correspondingly, the technical equipment available in the exhibition halls of IDS has to be both flexible and compatible. In addition to the stand construction, we provide our ex- hibitors with a sophisticated, techni- calinfrastructure,suchasforexample PCsystems,audiovisualmedia,theap- propriate electronics or lighting and sound technology that is adapted to theirrequirements.Anelaborateexhi- bition stand also involves the compa- nies carrying out correspondingly in- tensive construction activities. Here, apart from supplying the necessary technical equipment, we provide our customerswiththeadditionalsupport ofthetrainedandflexibleservicestaff of our service provider. What other fields of dentistry will be prominent at IDS? Onceagain,thewholespectrumof the dental industry, including all lead- ing providers, will be represented. This ranges from products and serv- ices for dental practices to laboratory equipment, infection control, mainte- nance and services. Another record outcome for IDS An interview with Koelnmesse Chief Operating Officer Katharina C.Hamma AD Katharina C. Hamma, Chief Operating Officer of Koelnmesse. ª

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